{"id":19604,"date":"2016-01-17T22:48:57","date_gmt":"2016-01-17T22:48:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19604"},"modified":"2026-01-26T18:50:40","modified_gmt":"2026-01-26T23:50:40","slug":"b2b-branding-positioning-tracking","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/b2b-branding-positioning-tracking\/","title":{"rendered":"\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 B2B \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a26b62ff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a26b62ff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Focus group &amp; meeting (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 B2B \u0644\u0647\u0627 \u0641\u0644\u0633\u0641\u062a\u0627\u0646. <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u064a\u062c\u0627\u062f\u0644 \u0627\u0644\u0628\u0639\u0636 \u0628\u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u062a\u0633\u0627\u0647\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642. <\/span>\u0648\u064a\u0639\u062a\u0642\u062f \u0622\u062e\u0631\u0648\u0646 \u0623\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0647\u0645\u0627 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0646\u062c\u0627\u062d.<\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062f\u0648\u0631\u064a \u0644\u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u0642\u0627\u0634\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a <b>\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b>. \u0644\u064a\u0633 \u0646\u0647\u0627\u0626\u064a\u064b\u0627 \u0625\u0644\u0649 \u0623\u064a \u0645\u062f\u0649 \u064a\u0624\u062b\u0631 \u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0639\u0627\u0644\u0645 B2B. \u0639\u0646\u062f\u0645\u0627 \u064a\u0644\u0632\u0645 \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u062a\u0648\u062c\u062f \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0642\u0627\u0626\u0645\u0629 \u0628\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0647\u0627\u060c \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u062f\u0645\u062c\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0625\u0631\u0633\u0627\u0644\u0647\u0627 \u0628\u0639\u062f \u0630\u0644\u0643 \u0625\u0644\u0649 \u0628\u0627\u0626\u0639\u064a\u0646 \u0645\u062a\u0639\u062f\u062f\u064a\u0646 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a. \u0625\u0630\u0627 \u062a\u0645 \u0627\u0633\u062a\u064a\u0641\u0627\u0621 \u0645\u0639\u0638\u0645 \u0623\u0648 \u0643\u0644 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0641\u0648\u0642 \u0627\u0644\u0633\u0639\u0631 \u0639\u0644\u0649 \u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u062d\u0627\u0633\u0645\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0639\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 &quot;\u0633\u0644\u0639\u0629&quot;. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u062a\u0643\u0631\u0631 \u0644\u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0645\u0643\u0646 (\u0644\u0627 \u0634\u0639\u0648\u0631\u064a\u064b\u0627\u061f) \u0623\u0646 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633 \u0623\u0642\u0644 \u0634\u0647\u0631\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0645\u0639\u0631\u0648\u0641. \u0646\u0638\u0631\u064b\u0627 \u0644\u0642\u0644\u0629 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646\u0647\u0627 \u0641\u064a \u0633\u0648\u0642 B2B\u060c \u0641\u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0648\u0627\u0636\u062d \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0643\u0645\u0627 \u0647\u064a \u0641\u064a \u0628\u064a\u0626\u0629 B2C.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/ar\/shockvertising-and-shock-marketing\/\" title=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u0635\u062f\u0645\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0635\u062f\u0645\u0629\"  data-wpil-monitor-id=\"1986\">Branding research<\/a> is a specialized facet of market research aiming to understand, evaluate, and craft a brand&#8217;s image. It tries to unlock a brand&#8217;s unique proposition, and how it resonates with its target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0623\u062f\u0627\u0626\u0647\u0627 \u0648\u0648\u0639\u064a\u0647\u0627 \u0648\u062a\u0645\u0627\u064a\u0632\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0625\u0646\u0647 \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u062c\u0631\u062f \u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a - \u0641\u0647\u0648 \u064a\u062a\u0639\u0645\u0642 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0627\u0637\u0641\u064a\u064b\u0627 \u0648\u0646\u0641\u0633\u064a\u064b\u0627 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0625\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0645\u0642\u0629 \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0631\u0635\u062f\u064a\u0629. \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0648\u0639\u0645\u0642 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0623\u063a\u0631\u0627\u0636 \u0645\u062a\u0639\u062f\u062f\u0629:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: <\/b>Understanding the current <a href=\"https:\/\/www.sisinternational.com\/ar\/b2b-product-positioning-market-research\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0646\u062a\u062c B2B\"  data-wpil-monitor-id=\"1449\">position of the brand in the market<\/a>.<\/span><\/li>\n\n\n\n<li><b>\u062a\u062d\u0644\u064a\u0644 \u062a\u0646\u0627\u0641\u0633\u064a: <\/b><span style=\"font-weight: 400;\">\u062a\u0642\u064a\u064a\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0643\u062f\u064a\u0633 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0636\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/li>\n\n\n\n<li><b>\u062a\u0645\u062f\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0641\u0631\u0635 \u0644\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/span><\/li>\n\n\n\n<li><b>\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0625\u0635\u0644\u0627\u062d \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2026 \u0648\u0623\u0643\u062b\u0631 \u0628\u0643\u062b\u064a\u0631.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645\u061f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u0649 \u0644\u0627 \u062a\u0642\u062f\u0631 \u0628\u062b\u0645\u0646 \u062d\u0648\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647\u0647\u0627 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0625\u0646\u0647\u0627 \u0628\u0645\u062b\u0627\u0628\u0629 \u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0642\u064a\u0645 \u0648\u0631\u063a\u0628\u0627\u062a \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0647\u0644 \u0623\u062d\u062f\u062b \u0625\u0639\u0644\u0627\u0646 \u064a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u061f \u0647\u0644 \u064a\u0646\u0642\u0644 \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f \u062c\u0648\u0647\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f \u062a\u062c\u062f \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0647\u0645\u0629 \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0627 \u0647\u0646\u0627 - \u0648\u062a\u0639\u0645\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u062b\u0627\u0628\u0629 \u062d\u0644\u0642\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643:&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643: <\/b>It helps <a href=\"https:\/\/www.sisinternational.com\/ar\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"1483\">brands discern not just what consumers think<\/a> about them, but also why they feel a certain way. This rich context aids in creating messages that resonate on a personal level.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u062a\u062e\u0641\u064a\u0641 \u0627\u0644\u0645\u062e\u0627\u0637\u0631:<\/b><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0628\u0645\u062b\u0627\u0628\u0629 \u0623\u0631\u0636 \u0627\u062e\u062a\u0628\u0627\u0631. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0646\u062c\u0627\u062d\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u062a\u062a\u0628\u0639 \u0635\u062d\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u062a\u0639\u0645\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u062b\u0627\u0628\u0629 \u0641\u062d\u0635 \u0635\u062d\u064a \u0645\u0646\u062a\u0638\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062b\u0644 \u062a\u0630\u0643\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0648\u0639\u064a\u060c \u0648\u0627\u0644\u0648\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0644\u0631\u0639\u0627\u064a\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0645\u0643\u0627\u0646\u0629 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0648\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0645\u064a\u064a\u0632\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0646 \u062a\u0636\u0639 \u0646\u0641\u0633\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0645\u064a\u0632\u060c \u0648\u062a\u0633\u062a\u062d\u0648\u0630 \u0639\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0646\u0638\u0631\u0629 \u0639\u0627\u0628\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: <\/b><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u0637\u064a\u0639 \u0635\u0646\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u062b\u0642\u0629 \u0623\u0639\u0644\u0649. \u0641\u0647\u0648 \u064a\u0642\u062f\u0645 \u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642\u060c \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u062a\u0649 \u064a\u062c\u0628 \u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u064b\u0627\u060c \u0648\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0645\u062d\u0648\u0631\u060c \u0648\u0645\u062a\u0649 \u064a\u062a\u0648\u0642\u0641 \u0645\u0624\u0642\u062a\u064b\u0627.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 B2B<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062c\u0639\u0644\u0647\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0648\u0636\u0648\u062d \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0648 \u0623\u0643\u062b\u0631\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u0627\u0630\u0627 \u062a\u0641\u0639\u0644\u061f<span class=\"Apple-converted-space\">&nbsp; <\/span>\u0643\u064a\u0641 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0631\u0621 \u064a\u0634\u0639\u0631\u061f \u0623\u064a\u0646 \u064a\u0642\u0639 \u0627\u0644\u0633\u0639\u0631 \u0645\u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u061f<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0643\u0632 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u0633\u0648\u0642 \u0628\u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0648\u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0634\u0631\u0643\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643. \u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643:<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0627\u0644\u0630\u064a \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629\u060c \u0648\u0633\u064a\u0644\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062d\u062f\u064d \u0633\u0648\u0627\u0621.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0635\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b (SEO) \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u0628\u0631\u0633\u0627\u0626\u0644\u0647\u0627 \u0627\u0644\u0645\u0645\u064a\u0632\u0629.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">\u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 B2B<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">When setting up a <a href=\"https:\/\/www.sisinternational.com\/ar\/solutions\/b2b-brand-awareness-market-research\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 B2B\"  data-wpil-monitor-id=\"2293\">brand tracking research<\/a> study, consider these important criteria \u2013 <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0645\u0627 \u064a\u062c\u0628 \u0642\u064a\u0627\u0633\u0647 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c % \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0642\u0641 \u062a\u062c\u0627\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648# \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0633\u0639\u0631 \u0627\u0644\u0625\u063a\u0644\u0627\u0642\u060c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0627\u0644\u062f\u0648\u0644\u0627\u0631) <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 (\u0623\u064a \u0633\u0646\u0648\u064a\u064b\u0627\u060c \u0643\u0644 \u0631\u0628\u0639 \u0633\u0646\u0629\u060c \u0643\u0644 \u0639\u0627\u0645\u064a\u0646)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\u0627\u0644 <\/span><span class=\"s5\">\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633<\/span><span class=\"s4\"> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0642\u0648\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0643\u0627\u0646\u062a\u0647\u0627\u060c \u0648\u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646. <span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s1\">\u0628\u062f\u0648\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0633\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 B2B \u0625\u062b\u0628\u0627\u062a \u0623\u064a \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0648 \u0625\u062b\u0628\u0627\u062a \u0642\u064a\u0645\u062a\u0647\u0645 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627.<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\u0644\u0630\u0627 \u0642\u0645 \u0628\u062a\u0637\u0648\u064a\u0631 \u0623 <\/span><span class=\"s6\">\u0627\u0633\u062a\u0637\u0644\u0627\u0639<\/span><span class=\"s1\"> \u0623\u062f\u0627\u0629 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0633\u062a\u0639\u0644\u0645\u0643 \u0628\u0645\u062f\u0649 \u0634\u0647\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0641\u0647\u0645\u0647\u0627 \u0648\u0625\u0639\u062c\u0627\u0628\u0647\u0627 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0628\u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u064a\u0646. \u062a\u062e\u062a\u0644\u0641 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062a\u062a\u0628\u0639 \u0639\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0623\u062e\u0631\u0649 \u062d\u064a\u062b \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u0641\u062a\u0631\u0636 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0629\u060c \u0645\u0639 \u0623\u0642\u0644 \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a. \u0644\u0630\u0627 \u062e\u0630 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0646\u062f \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0623\u0633\u0626\u0644\u0629.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u0643\u064a\u0641\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0628\u062d\u062b\u064a\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/ar\/harnessing-perceptions-in-b2b-markets\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 B2B\"  data-wpil-monitor-id=\"2692\">Brand tracking research<\/a> should include a representative sample of your prospects. This way, you will learn how your brand is perceived among potential customers as well as existing ones. <\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u062d\u0627\u0648\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0639\u064a\u0646\u0629 \u0643\u0628\u064a\u0631 \u0628\u0645\u0627 \u0641\u064a\u0647 \u0627\u0644\u0643\u0641\u0627\u064a\u0629 \u0628\u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u062a\u0628\u0639\u0647\u0627 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0630\u0627\u062a \u0645\u0639\u0646\u0649 \u062d\u0642\u064a\u0642\u064a.<span class=\"Apple-converted-space\">&nbsp; <\/span>This may present a challenge if the total market is relatively small or hard to reach. In such cases, the resources and experience of a professional third-party <a href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/industries\/extreme-persona-research\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u062a\u0637\u0631\u0641\u0629\"  data-wpil-monitor-id=\"3376\">research firm can be extremely<\/a> helpful.<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u0631\u064a\u062f \u0623\u0648 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u0646\u0648\u0639 \u0622\u062e\u0631 \u0645\u0646 \u0627\u0644\u062a\u062a\u0628\u0639 (\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629). <\/span><span class=\"s6\">\u0628\u0631\u0627\u0645\u062c \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/span><span class=\"s1\"> \u064a\u0645\u0643\u0646\u0647\u0627 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0637\u0648\u0627\u0644 \u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u064a\u062a\u064a\u062d \u0644\u0643 \u0647\u0630\u0627 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0623\u0641\u0636\u0644.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p9\"><span class=\"s1\">\u0645\u062f\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062a\u062a\u0628\u0639<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u062a\u0630\u0643\u0631 \u0623\u0646 \u062a\u063a\u064a\u064a\u0631 \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627.<span class=\"Apple-converted-space\">&nbsp; <\/span>\u062a\u0633\u0645\u062d \u0644\u0643 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639 \u0628\u0642\u064a\u0627\u0633 \u062c\u0647\u0648\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0642\u062f\u064a\u0631\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0633\u0648\u0642 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a (\u0645\u062b\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a)\u060c \u0641\u0642\u062f \u062a\u062c\u062f \u0646\u0641\u0633\u0643 \u062a\u0642\u0648\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0631\u0633\u0627\u0626\u0644\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u062a\u0628\u0639\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062f\u0648\u0631\u0629 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0637\u0648\u064a\u0644\u0629 \u062c\u062f\u064b\u0627\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u062a\u062d\u062a\u0627\u062c \u062c\u0647\u0648\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0625\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0625\u0638\u0647\u0627\u0631 \u062a\u0623\u062b\u064a\u0631\u0647\u0627.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0648\u0645\u060c <a href=\"https:\/\/www.sisinternational.com\/ar\/b2b-marketing-complexities\/\" title=\"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 B2B\u061f\"  data-wpil-monitor-id=\"2200\">B2B and industrial market<\/a> sales cycles tend to be long &#8212; often 6 months or more.<span class=\"Apple-converted-space\">&nbsp; <\/span>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0644\u0627 \u064a\u0639\u062f \u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0639\u062f \u0639\u0631\u0636 \u062a\u062c\u0627\u0631\u064a \u0623\u0648 \u062d\u062f\u062b \u0623\u0648 \u062a\u0646\u0632\u064a\u0644 \u0645\u0646 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0624\u0634\u0631\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0647\u0630\u0627 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a. \u0644\u0630\u0644\u0643\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0634\u062e\u0635\u064b\u0627 \u0645\u0627 \u0642\u062f \u064a\u0635\u0628\u062d \u0639\u0645\u064a\u0644\u0627\u064b \u0645\u062d\u062a\u0645\u0644\u0627\u064b \u0641\u064a \u0645\u0639\u0631\u0636 \u062a\u062c\u0627\u0631\u064a\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u0644\u0627 \u064a\u062c\u0648\u0632 \u0644\u0647 \u0627\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0625\u0644\u0627 \u0641\u064a \u0648\u0642\u062a \u0644\u0627\u062d\u0642.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0637\u0648\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0644\u062a\u0648\u0627\u0643\u0628 \u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0628\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b:<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629: <\/b>With a significant portion of consumers now living a considerable part of their lives online, <a href=\"https:\/\/www.sisinternational.com\/ar\/solutions\/qualitative-quantitative-research-solutions\/ethnography-market-research\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0627\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0629\"  data-wpil-monitor-id=\"6465\">Research is diving deep into digital ethnography<\/a>. This method deciphers consumer behavior on digital platforms, allowing brands to understand the digital touchpoints that influence consumers.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0628\u0641\u0636\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0633\u0631\u0639\u0629\u060c \u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0631\u0624\u0649 \u062a\u0646\u0628\u0624\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u062a\u0646\u0628\u0624 \u0648\u0648\u0636\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0641\u0642\u0637.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a: <\/b>With the rise of digital media and instant feedback mechanisms, <a href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/resumes-of-experience\/brand-research\/\" title=\"\u0634\u0631\u0643\u0629 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\"  data-wpil-monitor-id=\"6319\">research is moving towards real-time brand<\/a> tracking. Brands can now get immediate feedback on campaigns, launches, or any other initiatives, allowing them to tweak strategies in real-time.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0627\u0644\u0642\u0631\u0628 \u0627\u0644\u062b\u0642\u0627\u0641\u064a: <\/b><span style=\"font-weight: 400;\">\u0645\u0639 \u062a\u062d\u0648\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0645\u062d\u0644\u064a\u0629. \u062a\u0631\u0643\u0632 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0635\u062f\u0649 \u0645\u062d\u0644\u064a\u064b\u0627 \u0623\u062b\u0646\u0627\u0621 \u062a\u0648\u0635\u064a\u0644 \u0631\u0633\u0627\u0644\u0629 \u0639\u0627\u0644\u0645\u064a\u0629.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0641\u0631\u0635 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646\u062c\u0645 \u0630\u0647\u0628 \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062d\u062c\u0645\u0647\u0627 \u0623\u0648 \u0642\u0637\u0627\u0639\u0647\u0627 - \u0648\u0625\u0644\u064a\u0643 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u063a\u064a\u0631 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a:<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0641\u0647\u0645 \u0646\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/b><span style=\"font-weight: 400;\"> \u064a\u0648\u0641\u0631 \u0627\u0644\u0628\u062d\u062b \u0646\u0627\u0641\u0630\u0629 \u0639\u0644\u0649 \u0639\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0645\u0627 \u064a\u062d\u0641\u0632 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0623\u0639\u0645\u0642 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631:<\/b><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0647\u0645 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0628\u0627\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0645\u0633\u0627\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u062a\u0637\u0648\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0642\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u062a\u0642\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u062a\u0645\u0627\u064a\u0632 \u0648\u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0635\u0644 \u0641\u064a\u0647\u0627 \u0639\u0644\u0649 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u062a\u0648\u0633\u0639 \u0627\u0644\u0639\u0627\u0644\u0645: <\/b><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062d\u0633\u0627\u0633\u0629 \u062b\u0642\u0627\u0641\u064a\u064b\u0627 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u0645\u062d\u0644\u064a\u064b\u0627.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062a\u062d\u062f\u064a\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0627\u0626\u0644\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0648\u0627\u062c\u0647 \u0628\u0639\u0636 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b - \u0648\u0625\u0644\u064a\u0643 \u0646\u0638\u0631\u0629 \u0623\u0639\u0645\u0642 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a:<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0627\u0644\u0630\u0627\u062a\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0623\u062d\u062f \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u0635\u0644\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0644\u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629\u060c \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u062a\u0641\u0633\u064a\u0631\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0648\u0641\u0647\u0645\u064b\u0627 \u0623\u0639\u0645\u0642.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0645\u062a\u0631\u062a\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629: <\/b><span style=\"font-weight: 400;\">Comprehensive branding research can represent an important investment. While the returns are often worth the investment, smaller businesses might find it daunting to allocate significant budgets to assess the global perception of the <a href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/industries\/brand-market-research\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\"  data-wpil-monitor-id=\"7075\">brand in multiple markets<\/a>.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629: <\/b><span style=\"font-weight: 400;\">\u0645\u0639 \u0648\u062c\u0648\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629 \u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0623\u0645\u0631\u064b\u0627 \u0635\u0639\u0628\u064b\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u063a\u064a\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0625\u0644\u0649 \u062a\u062d\u0631\u064a\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0636\u0644\u0644\u0629.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u062a\u062d\u062f\u064a\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629: <\/b><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0639\u0628\u0631 \u0628\u0644\u062f\u0627\u0646 \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0643\u0644 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u0627\u062a\u060c \u0648\u062a\u062a\u0637\u0644\u0628 \u0645\u0633\u062a\u0648\u0649 \u0639\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0629.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u062f\u0645\u062c \u0627\u0644\u0631\u0624\u0649:<\/b><span style=\"font-weight: 400;\"> \u0628\u0645\u062c\u0631\u062f \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0628\u062d\u062b\u060c \u064a\u062a\u0637\u0644\u0628 \u062f\u0645\u062c \u0631\u0624\u0627\u0647 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u062a\u0639\u0627\u0648\u0646\u064b\u0627 \u0633\u0644\u0633\u064b\u0627 \u0628\u064a\u0646 \u0641\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0648\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0642\u062f \u064a\u0643\u0648\u0646 \u0636\u0645\u0627\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u062c\u0645\u064a\u0639 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0635\u0641\u062d\u0629 \u0639\u0642\u0628\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p13\">\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/h2>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\u0644\u0627 \u064a\u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 B2B \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642. \u0642\u062f \u064a\u0643\u0648\u0646\u0648\u0646 \u0623\u0639\u0645\u0649\u060c \u0648\u064a\u0639\u062a\u0645\u062f\u0648\u0646 \u0623\u0643\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u063a\u0631\u064a\u0632\u0629 \u0648\u0627\u0644\u062d\u0638 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d. <\/span><\/p>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\u0625\u0630\u0627 \u0643\u0646\u062a \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0641\u062d\u0635 \u0645\u0627 \u064a\u0646\u062c\u062d\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639\u0643\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u062a\u0646\u0641\u064a\u0630 \u0622\u0644\u064a\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s9\">\u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0633\u062a\u0646\u0632\u0627\u0641 \u0644\u0644\u0645\u0648\u0627\u0631\u062f\u060c \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u062f\u0627\u0629 \u062d\u064a\u0648\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0645\u0633\u062a\u0648\u0649 \u0623\u062f\u0627\u0626\u0643 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0625\u0638\u0647\u0627\u0631 \u0642\u064a\u0645\u062a\u0643 \u0644\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ar\/about-sis\/contact-sis-international-market-research\/\">\u0627\u062a\u0635\u0644 \u0628\u0646\u0627 \u0628\u062e\u0635\u0648\u0635 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0642\u0627\u062f\u0645 \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 B2B.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 B2B \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a.<\/p>","protected":false},"author":1,"featured_media":62663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[],"class_list":["post-19604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journals","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/19604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=19604"}],"version-history":[{"count":15,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/19604\/revisions"}],"predecessor-version":[{"id":80638,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/19604\/revisions\/80638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/62663"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=19604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/categories?post=19604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/tags?post=19604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}