{"id":16565,"date":"2015-06-14T02:25:02","date_gmt":"2015-06-14T02:25:02","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=16565"},"modified":"2026-01-25T17:07:47","modified_gmt":"2026-01-25T22:07:47","slug":"%d8%b9%d9%88%d8%a7%d9%85%d9%84-%d8%a7%d9%84%d9%86%d8%ac%d8%a7%d8%ad-%d8%a7%d9%84%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b3","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/%d8%b9%d9%88%d8%a7%d9%85%d9%84-%d8%a7%d9%84%d9%86%d8%ac%d8%a7%d8%ad-%d8%a7%d9%84%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b3\/","title":{"rendered":"\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a"},"content":{"rendered":"

\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

\u062a\u0639\u062a\u0628\u0631 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0635\u0646\u0627\u0639\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f\u060c \u0645\u0639 \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645.<\/h2>\n\n\n\n

One of the world\u2019s largest industries, the industry is experiencing rapid change. New technologies are revolutionizing how consumers interact inside and outside their vehicles, as well as how supply chains perform in a complex, global economy. Rising disposable incomes in Emerging Markets, energy prices, and new variables pose even more questions.<\/p>\n\n\n\n

Having conducted \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a<\/a> studies on 5 continents, we at SIS International Research have compiled a few considerations in conducting automotive research globally. These aim to address opportunities and challenges in the fieldwork process, achieve research objectives, and add value through actionable insight.<\/p>\n\n\n\n

\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0628\u062d\u062b\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0639\u0645\u064a\u0644\u0643<\/h2>\n\n\n\n

Research is conducted to address a strategic question and internal needs. For research agencies conducting automotive<\/a> research, it is important to understand the department that is commissioning the research and how the research will be used. As automotive clients can come from different departments such as engineering, marketing, supply chain planning, or strategic planning, so too can a project\u2019s research questions and project scope.<\/p>\n\n\n\n

Cross-functional client product teams or international project scopes can add further complexity to research assignments. Understanding your client\u2019s key motivation and purpose behind the research<\/a> can help the fieldwork and data collection agency team understand the motivation behind conducting a project. They can better align the questionnaire or discussion guide to reflect the clients\u2019 strategic research objectives.<\/p>\n\n\n\n

\u0641\u0647\u0645 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 "\u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639" \u0644\u0644\u0645\u062c\u064a\u0628\u064a\u0646<\/h2>\n\n\n\n

In multicountry studies, intercultural and logistical differences can be significant. Clients may come from different countries and are faced with cultural and logistical differences. With strict quotas and on-the-ground logistics impacting, pressures can mount.<\/p>\n\n\n\n

Culture can indeed impact the fieldwork process. For example, attitudes on promptness, respondent participation, and even definitions about socioeconomic levels can differ dramatically country-to-country. Research agencies can provide value in helping clients to understand the intercultural context, values, customs, and behavioral insights.<\/p>\n\n\n\n

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\u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646<\/h2>\n\n\n\n

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Researchers can help provide clients with context into how respondents may respond to certain questions.<\/p>\n\n\n\n

\"SIS<\/figure>\n\n\n\n

<\/h2>\n\n\n\n

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As car clinics can be multifaceted with multiple methodologies, quotas, rotations, and other variables, having robust procedures and processes is essential. Having a workplan designed with intuitive diagrams, graphics and detailed information can help project teams brainstorm and visualize any challenges and opportunities that could emerge.<\/p>\n\n\n\n

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Managing Equipment & Audio Visual Requirements<\/h2>\n\n\n\n

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Robust project management platforms and controls can help alert to changes, and keep project managers on track of small changes and manage their impact in the data collection process. Strong planning and controls can help reduce variations. Providing time buffers, internal checks, and controls can help act as a buffer against variability. Back-up planning and contingencies can help project teams rapidly adapt to changes in the field.<\/p>\n\n\n\n

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\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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Automotive research is a very detailed discipline of research.<\/h2>\n\n\n\n

As the sector evolves, new questions about innovation, product development, sustainability, and technological development, there are new opportunities and challenges in generating insights. Through best practices, strong planning, internal controls and technologies, researchers can add value to the research outcome.<\/p>\n\n\n\n

\u0645\u0648\u0642\u0639 \u0645\u0646\u0634\u0623\u062a\u0646\u0627 \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643<\/h2>\n\n\n\n

\n\n\n\n