{"id":14133,"date":"2015-02-09T23:26:07","date_gmt":"2015-02-09T23:26:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=14133"},"modified":"2025-09-16T22:38:10","modified_gmt":"2025-09-17T02:38:10","slug":"%d8%af%d8%ae%d9%88%d9%84-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%a2%d8%b3%d9%8a%d9%88%d9%8a%d8%a9-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a9-%d8%a7%d9%84%d9%85%d8%b5%d9%86%d8%b9%d8%a9-%d9%84%d8%a3","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/asian-market-entry-ceramic-tableware-manufacturer\/","title":{"rendered":"\u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0622\u0633\u064a\u0627 \u0644\u0634\u0631\u0643\u0629 \u062a\u0635\u0646\u064a\u0639 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0626\u062f\u0629 \u0627\u0644\u062e\u0632\u0641\u064a\u0629"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-6944018d\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-6944018d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"\u0627\u0644\u0635\u064a\u0646 (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u062e\u0644\u0641\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0628\u062d\u062b\u060c \u0648\u062c\u062f\u062a SIS \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women<\/li>\n\n\n\n<li>\u064a\u064f\u0641\u0636\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0626\u062f\u0629 \u0627\u0644\u062e\u0632\u0641\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0637\u0631\u0627\u0632 \u0627\u0644\u063a\u0631\u0628\u064a\u060c \u062e\u0627\u0635\u0629 \u062a\u0644\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0648\u0627\u0644\u0623\u0646\u064a\u0642\u0629<\/li>\n\n\n\n<li>\u0641\u064a \u0643\u0644\u0627 \u0627\u0644\u0628\u0644\u062f\u064a\u0646 \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u064a\u0646\u060c \u062a\u0645\u062b\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0626\u062f\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u0631\u062f\u0629 \u0645\u0627 \u0628\u064a\u0646 60-80% \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0639\u0627\u0645 2013. \u0648\u062a\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u0644\u0635\u064a\u0646 \u0648\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0645\u0635\u062f\u0631\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0628\u0644\u062f\u0627\u0646 \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629<\/li>\n\n\n\n<li>Consumers\u2019 attitudes toward innovative design and international brands represent a great opportunity for homewares producers from all over the world.<\/li>\n\n\n\n<li><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0627 \u062d\u0648\u0644 \u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0622\u0633\u064a\u0627 \u0644\u0634\u0631\u0643\u0629 \u0645\u0635\u0646\u0639\u0629 \u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0626\u062f\u0629 \u0627\u0644\u062e\u0632\u0641\u064a\u0629.<\/p>","protected":false},"author":1,"featured_media":67066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/14133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=14133"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/14133\/revisions"}],"predecessor-version":[{"id":69270,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/14133\/revisions\/69270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/67066"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=14133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/categories?post=14133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/tags?post=14133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}