{"id":12082,"date":"2009-02-13T18:39:13","date_gmt":"2009-02-13T18:39:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/business-to-business-segmentation\/"},"modified":"2025-09-16T00:13:00","modified_gmt":"2025-09-16T04:13:00","slug":"%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a5%d9%84%d9%89-%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a5%d9%84%d9%89-%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84\/","title":{"rendered":"\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-59eb1e40\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-59eb1e40\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"B2B 2 (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Business-to-Business segmentation rarely receives the attention that its cousin discipline, customer segmentation, receives.\u00a0 We at SIS International Market Research have compiled a few considerations for B2B segmentation.\u00a0 This is not an exhaustive description, but an overview for understanding how business-to-business can help companies to grow their accounts and revenues.\u00a0 SIS helps companies <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%aa%d8%b7%d9%88%d9%8a%d8%b1-%d8%b4%d8%b1%d9%8a%d8%ad%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%ac%d8%af%d8%af\/\" title=\"\u062a\u0637\u0648\u064a\u0631 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f\"  data-wpil-monitor-id=\"7849\">develop actionable segmentation<\/a> plans that can boost profitability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u062f\u0629 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u062a\u0642\u0633\u064a\u0645\u0627\u062a\u0647\u0627.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0633\u0644\u0648\u0643<\/li>\n\n\n\n<li>Profitability \/ <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%b0%d8%a7%d8%aa-%d8%a7%d9%84%d9%82%d9%8a%d9%85%d8%a9-%d9%85%d8%af%d9%89-%d8%a7%d9%84%d8%ad%d9%8a%d8%a7%d8%a9-%d9%84%d9%84%d8%b9%d9%85\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0630\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\"  data-wpil-monitor-id=\"7837\">Lifetime Customer Value<\/a><\/li>\n\n\n\n<li>\u0641\u0627\u0626\u062f\u0629 \/ \u0633\u0645\u0629<\/li>\n\n\n\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/li>\n\n\n\n<li>\u0641\u0626\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0639\u0631\/\u0627\u0644\u062c\u0648\u062f\u0629<\/li>\n\n\n\n<li>\u0645\u0646\u0627\u0641\u0633<\/li>\n<\/ul>\n\n\n\n<p>In Low-involvement product offerings, <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b3%d9%8a%d8%b1%d8%a9-%d8%a7%d9%84%d8%b0%d8%a7%d8%aa%d9%8a%d8%a9-%d9%84%d9%84%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9\/\" title=\"\u0634\u0631\u0643\u0629 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\"  data-wpil-monitor-id=\"7841\">companies can consider researching<\/a> usage behavior, buyer behavior, price elasticity \/ sensitivity and brand loyalty, among others.&nbsp; For high and medium involvement products, businesses can consider <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%b5%d9%88%d8%aa-%d8%a7%d9%84%d8%b2%d8%a8%d9%88%d9%86\/\" title=\"\u0635\u0648\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621\"  data-wpil-monitor-id=\"7843\">researching their customers<\/a>&#8216; comprehensive needs, buyer types, business&#8217; buying behavior and core values, among many others.&nbsp; Lifetime Customer Value as a metric can provide companies a measurement of the value of a client to the firm; with <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%ba%d8%b7%d9%8a%d8%a9\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a2%d8%b3%d9%8a%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%81%d9%8a-%d8%a2%d8%b3%d9%8a%d8%a7\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0622\u0633\u064a\u0627\"  data-wpil-monitor-id=\"7839\">research into each segment<\/a> done by Lifetime Customer Value and the Pareto principle (80 20 rule), companies can make a concerted effort to improve profitability.&nbsp; The variables for segmentation will vary by company and industry.<\/p>\n\n\n\n<p>\u0645\u0627\u064a\u0643\u0644 \u0628\u064a\u0643\u0631 \u0645\u0624\u0644\u0641 \u0643\u062a\u0627\u0628 &quot;<a href=\"http:\/\/books.google.com\/books?id=tOJjwIj-DecC&amp;pg=PA431&amp;lpg=PA431&amp;dq=Potential+Market+Size+x+Penetration+Probability&amp;source=web&amp;ots=4jRAmKH3nJ&amp;sig=N_NhoErodRtQZMakAlqshJlZZYM&amp;hl=en&amp;ei=fcaVSZvMG5mQsQODndm6Bw&amp;sa=X&amp;oi=book_result&amp;resnum=1&amp;ct=result#PPA431,M1\" target=\"_blank\" rel=\"noopener\">\u062a\u0633\u0648\u064a\u0642<\/a>&#8221; asserts that Market Positioning should include quantitative analysis.&nbsp; He advanced the following quantitative analysis:<\/p>\n\n\n\n<p><strong>\u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u00d7 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0642<\/strong><\/p>\n\n\n\n<p>Customer share has received currency in the past two decades over market share as a useful metric.\u00a0 Companies can estimate market potential with the following quantitative analysis:<\/p>\n\n\n\n<p><strong>\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u00d7 \u062d\u0635\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0628\u0639\u0636 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0644\u0623\u0628\u062d\u0627\u062b \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Avoid focusing too much on the product.\u00a0 Rather, companies might consider a segmentation based on perceived benefits by each segment.\u00a0 An example of this is with many software companies that focus only on functions, rather than the benefits that customers of many different sizes may perceive.<\/li>\n\n\n\n<li>Avoid focusing on company size as a means to meet customer needs.\u00a0 By putting companies in categories by how many employees they have, these segmentations can miss important insights and make smaller companies feel that their needs won&#8217;t be met.<\/li>\n\n\n\n<li>Business-to-business segmentation needs to be useful to the company.\u00a0 While <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b3%d9%8a%d8%b1%d8%a9-%d8%a7%d9%84%d8%b0%d8%a7%d8%aa%d9%8a%d8%a9-%d9%84%d9%84%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b3%d9%8a%d8%b1%d8%a9-%d8%a7%d9%84%d8%b0%d8%a7%d8%aa%d9%8a%d8%a9-%d9%84%d9%84%d8%ae%d8%a8%d8%b1%d8%a9-%d9%81%d9%8a-%d9%85%d8%ac%d8%a7%d9%84-%d8%b5%d9%86%d8%a7%d8%b9%d8%a9-%d8%a7%d9%84\/\" title=\"\u0634\u0631\u0643\u0629 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a\" data-wpil-monitor-id=\"7845\">companies can do vast amounts of research<\/a>, the segmentation information needs to be relevant and actionable.<\/li>\n\n\n\n<li>To create a clear <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\" data-wpil-monitor-id=\"7847\">market positioning that can be tested<\/a>.&nbsp; An example of a positioning statement is:<br>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u062a\u0639\u062f Microsoft \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u062d\u0632\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0623\u0643\u0628\u0631 \u0642\u064a\u0645\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0633\u0639\u0631 \u0628\u0633\u0628\u0628 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/li>\n\n\n\n<li>Continued commitment to <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%84%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\" title=\"\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" data-wpil-monitor-id=\"7848\">research as customer<\/a> needs rapidly change<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u0644\u0645\u0627\u0630\u0627 \u0646\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0643\u062b\u0631\u0629 \u0641\u064a \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642\u061f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Companies can often extract the most value from these customers because they\u2019re willing to spend.\u00a0 According to the Pareto Principle \/ 80 20 Rule, companies can benefit from targeting the 20% of customers that compose 80% of their revenues.<\/li>\n\n\n\n<li>\u062a\u0624\u062f\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0644\u0627\u0621 \u0625\u0644\u0649 \u062e\u0641\u0636 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644<\/li>\n\n\n\n<li>Marketing costs can become cheaper, as customers increase the frequency of purchase<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 B2B:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u062a\u0639\u0644\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0645\u0646\u0638\u0645\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u062a\u0639\u062f\u062f \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u0627\u0644\u062e\u0628\u0631\u0627\u0621\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/li>\n\n\n\n<li>\u062a\u0639\u0644\u0645 \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0645\u0646\u0638\u0645\u0629 \u0623\u0645 \u0644\u0627<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0641\u0631\u062f\u064a \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0645\u0631\u0628\u062d\u064a\u0646.<\/p>","protected":false},"author":1,"featured_media":62375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[295],"tags":[],"class_list":["post-12082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/12082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=12082"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/12082\/revisions"}],"predecessor-version":[{"id":81321,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/12082\/revisions\/81321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/62375"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=12082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/categories?post=12082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/tags?post=12082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}