{"id":12064,"date":"2019-02-07T15:48:00","date_gmt":"2019-02-07T15:48:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/harnessing-technology-in-retail\/"},"modified":"2026-01-26T18:06:55","modified_gmt":"2026-01-26T23:06:55","slug":"%d8%aa%d8%b3%d8%ae%d9%8a%d8%b1-%d8%a7%d9%84%d8%aa%d9%83%d9%86%d9%88%d9%84%d9%88%d8%ac%d9%8a%d8%a7-%d9%81%d9%8a-%d8%aa%d8%ac%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%b3%d8%ae%d9%8a%d8%b1-%d8%a7%d9%84%d8%aa%d9%83%d9%86%d9%88%d9%84%d9%88%d8%ac%d9%8a%d8%a7-%d9%81%d9%8a-%d8%aa%d8%ac%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u0644\u0637\u0627\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0642\u0648\u0629 \u062f\u0627\u0641\u0639\u0629 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0641\u0645\u0646 \u062a\u0633\u0647\u064a\u0644 \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0648\u0639\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0631\u0627\u062d\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0633\u0627\u0647\u0645\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0641\u064a \u062a\u0645\u0643\u064a\u0646 \u0646\u0645\u0648 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u064a\u0635\u0628\u062d \u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0627\u0644\u0630\u064a \u062a\u0628\u0644\u063a \u0642\u064a\u0645\u062a\u0647 \u0627\u0644\u064a\u0648\u0645 \u0639\u062f\u0629 \u062a\u0631\u064a\u0644\u064a\u0648\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a.<\/p>\n\n\n\n

\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/h2>\n\n\n\n

\u062a\u062f\u0631\u0643 \u0648\u0648\u0644 \u0645\u0627\u0631\u062a\u060c \u0623\u0643\u0628\u0631 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u0623\u0641\u0636\u0644\u0647\u0627 \u0623\u062f\u0627\u0621\u064b\u060c \u0647\u0630\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0648\u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0627 \u062a\u0646\u0634\u0631 \u0627\u062f\u0639\u0627\u0621\u0627\u062a\u0647\u0627 \u0628\u0623\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0646\u062c\u0627\u062d\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u062a\u0645 \u0645\u0639\u0627\u064a\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u0623\u0645\u062b\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u062c\u062f\u064a\u062f \u0627\u0644\u0630\u0643\u064a\u0629 \u0627\u0644\u0645\u062d\u0648\u0633\u0628\u0629\u060c \u062a\u0633\u0627\u0639\u062f \u0648\u062d\u062f\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0639\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0645\u0628\u0627\u0644\u063a \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0648\u0645\u0646\u0639 \u062a\u0631\u0627\u0643\u0645 \u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0627\u0644\u0631\u0627\u0643\u062f\u0629. \u0648\u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0648\u0632\u064a\u0627\u062f\u0629 \u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0627\u0644. \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u0645\u0646\u062d \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0623\u064a\u0636\u064b\u0627 \u0646\u0641\u0648\u0630\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0628\u0634\u0623\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062c\u0645\u0644\u0629 \u0645\u0639 \u0645\u0648\u0631\u062f\u064a\u0647\u0627.<\/p>\n\n\n\n

\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639<\/h2>\n\n\n\n

The renegotiated costs in turn, provide opportunities for ramping up profit margins, either by maintaining retail prices or by pushing prices down to increase \u0645\u0633\u062a\u0647\u0644\u0643<\/a> demand. Point-of-sale software also provides critical information on buying behavior, including simple data such as which items tend to be purchased together. Knowing such information allows for strategic item placements on specific lanes or shelves, improving customer convenience and significantly helping sales.<\/p>\n\n\n\n

\u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 GeoFencing<\/h2>\n\n\n\n

\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u062a\u0639\u062f \u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u0645\u062b\u0627\u0628\u0629 \u0646\u0639\u0645\u0629 \u062a\u0645 \u0625\u062b\u0628\u0627\u062a \u0623\u0646\u0647\u0627 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0645\u0642\u0631 \u0623\u062d\u062f \u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u062a\u0639\u062f \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0645\u0646 \u0623\u0641\u0636\u0644 \u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u064a\u0648\u0641\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0623\u064a\u0636\u064b\u0627 \u0645\u0632\u0627\u064a\u0627 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u062a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0625\u0644\u0649 \u0631\u0627\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0643\u0645\u0627 \u064a\u062a\u0636\u062d \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f \u0644\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0643\u0623\u062c\u0647\u0632\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639.<\/p>\n\n\n\n

\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062f\u0641\u0639<\/h2>\n\n\n\n

Innovations in Mobile Payments and Mobile Wallets have allowed consumers to make purchases effortlessly.  Mobile Payments also allow companies to collect payments more rapidly and receive more information about customers.  Companies like Square allow entrepreneurs and small retail businesses to efficiently set up in-store<\/a> and e-commerce stores.<\/p>\n\n\n\n

\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0630\u0643\u064a\u0629<\/h2>\n\n\n\n

While certainly not at the extent Wal-Mart does, other retailers with less capitalization can still deploy smart technologies and reap their game-changing benefits. In addition to technologies that improve operational efficiency, some enhance branding, marketing, and other forward-facing aspects of the retail business. Mobile phones, tablets, and social media are now being intensively used by retailers to build brands, generate leads, manage consumer bases, and convert specially designed customer engagements into sales.<\/p>\n\n\n\n

\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/h2>\n\n\n\n

\u062a\u0639\u0645\u0644 \u0631\u0645\u0648\u0632 QR \u0648\u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0634\u062a\u0631\u064a \u0628\u0647\u0627 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u062a\u0633\u062a\u062e\u062f\u0645 \u0628\u0639\u0636 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0622\u0646 \u062a\u0646\u0633\u064a\u0642\u064b\u0627 \u0645\u062e\u062a\u0644\u0637\u064b\u0627 \u0644\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u064a\u062f\u0645\u062c \u0631\u0627\u062d\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0645\u0646 \u0627\u0644\u0637\u0648\u0628 \u0648\u0642\u0630\u0627\u0626\u0641 \u0627\u0644\u0647\u0627\u0648\u0646. \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u062d\u0635 \u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0634\u062e\u0635\u064a\u064b\u0627 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u063a\u0646\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0644\u0645\u0633 \u0623\u0648 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0644\u0648\u062d\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0645\u062b\u0644 \u0623\u062c\u0647\u0632\u0629 iPad. \u062a\u0648\u0641\u0631 \u0631\u0645\u0648\u0632 QR \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0633\u0645\u062d \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n

\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0634\u0627\u0645\u0644\u0629<\/h2>\n\n\n\n

\u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u0644\u0625\u0628\u0642\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0628\u0639\u064a\u062f\u064a\u0646 \u0645\u0647\u062a\u0645\u064a\u0646 \u0648\u0645\u0637\u0644\u0639\u064a\u0646 \u0648\u0641\u064a \u0645\u0632\u0627\u062c \u0644\u0644\u0634\u0631\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0646 \u062a\u0648\u0641\u0631 \u0646\u0637\u0627\u0642\u064b\u0627 \u0645\u062a\u0632\u0627\u064a\u062f\u064b\u0627 \u0645\u0646 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0642\u0646\u0639\u0629. \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u0643\u0627\u0641\u0626 \u0627\u0644\u0641\u0627\u0626\u0632\u064a\u0646 \u0628\u062c\u0648\u0627\u0626\u0632 \u0630\u0627\u062a \u0645\u063a\u0632\u0649\u060c \u0625\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0636 \u0627\u0644\u062a\u0631\u0627\u062b \u0627\u0644\u063a\u0646\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062a\u0634\u062c\u0639 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629. \u0623\u062d\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0647\u0648 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u062d\u064a\u062b \u064a\u0636\u0637\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0648\u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u0648\u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n

\u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u0633\u0645\u062d\u0648\u0646 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0628\u0623\u0646 \u062a\u0635\u0628\u062d \u062c\u0632\u0621\u064b\u0627 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0623\u0633\u0644\u0648\u0628 \u062d\u064a\u0627\u062a\u0647\u0645\u060c \u0641\u0625\u0646 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u064a\u0637\u0628\u0642\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0648\u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n\n\n\n

\u062d\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/h2>\n\n\n\n

\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/a> provides insight, data and strategies.\u00a0 Market Research uncovers insights on the behavior and attitudes of consumers<\/a> and employees at the Point of Purchase and in-store. Different research methods can help you achieve your objectives:<\/p>\n\n\n\n