{"id":12063,"date":"2019-02-08T15:39:00","date_gmt":"2019-02-08T15:39:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/rethinking-opportunities-and-growth-in-the-global-retail-industry\/"},"modified":"2026-01-25T19:10:13","modified_gmt":"2026-01-26T00:10:13","slug":"%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9-%d8%a7%d9%84%d8%ad%d8%af%d9%8a%d8%ab%d8%a9","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9-%d8%a7%d9%84%d8%ad%d8%af%d9%8a%d8%ab%d8%a9\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u0634\u0647\u062f \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u0646\u0645\u0648\u0627\u064b \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 - \u0648\u0645\u0639 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u0637\u0648\u0631 \u0645\u0634\u0647\u062f \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0623\u0635\u0628\u062d\u062a \u0623\u0647\u0645\u064a\u0629 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u0648\u0627\u0636\u062d\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f. <\/span><\/p>\n\n\n\n

\u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0645\u0646 \u0634\u0623\u0646\u0647\u0627 \u0623\u0646 \u062a\u062f\u0641\u0639 \u0646\u062c\u0627\u062d\u0647\u0627. <\/span><\/p>\n\n\n\n

\u0645\u0627 \u0647\u064a \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646\u061f<\/strong><\/span><\/h2>\n\n\n\n

Retail market research<\/a> in China consists of gathering, analyzing, and drawing conclusions related to the retail environment, consumer behavior, and market trends in the country.\u00a0<\/span><\/p>\n\n\n\n

\u0648\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0628\u0634\u0623\u0646 \u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0633\u0639\u060c \u0648\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0635\u064a\u0646\u064a \u0627\u0644\u0641\u0631\u064a\u062f.<\/span><\/p>\n\n\n\n

\u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0635\u064a\u0646\u064a\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0648\u0641\u0647\u0645 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a\u0647\u0627 \u0648\u0641\u0631\u0635\u0647\u0627. \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0647\u0648 \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0635\u064a\u0646\u064a\u064a\u0646.<\/span><\/p>\n\n\n\n

\u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646<\/span><\/h2>\n\n\n\n

Large shopping malls have emerged across China to accommodate the rising demand for premium and luxury goods.  These malls are places to buy products, but increasingly are places for consumers to “window shop” with friends and family.  However, a major shift has occurred in China.  Consumers increasingly prefer to purchase products online.  Retail environments increasingly serve as product showcases and locations to bond with brands.<\/span><\/p>\n\n\n\n

\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

China is undergoing rapid social change. A rising Middle Class fueled by a growing GDP per capita growth has caused many people to have disposable income.  With one of the largest transformations to a Middle-Class society, luxury goods are an important way to communicate value and social status.  This “conspicuous consumption” occupies an important part of Chinese society today.<\/span><\/p>\n\n\n\n

\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646<\/h2>\n\n\n\n

China has extraordinarily leapfrogged the development of a consumer credit card system, transitioning at lightning speed to a cashless, mobile payment system.  The payment system avoids the four-party system of issuers, cardholders, acquirers and merchants in the United States. <\/span><\/span><\/p>\n\n\n\n

\u062a\u0634\u0645\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0634\u0647\u064a\u0631\u0629 WeChat \u0648Weibo \u0648Tencent\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0628\u0633\u0631\u0639\u0629 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646.  <\/span>\u0648\u0642\u062f \u062a\u0628\u0646\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0635\u064a\u0646\u064a\u0648\u0646 \u0627\u0644\u062f\u0641\u0639 \u063a\u064a\u0631 \u0627\u0644\u0646\u0642\u062f\u064a \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0641\u064a \u062c\u0645\u064a\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u062a\u0642\u0631\u064a\u0628\u064b\u0627 \u0648\u0634\u0627\u0631\u0643\u0648\u0627 \u0645\u0634\u062a\u0631\u064a\u0627\u062a\u0647\u0645 \u0645\u0639 \u0623\u0635\u062f\u0642\u0627\u0626\u0647\u0645. <\/span>  <\/span><\/span><\/p>\n\n\n\n

\u0648\u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0645\u062a\u0627\u062d \u0648\u0633\u0645\u0639\u0629 \u0627\u0644\u0635\u064a\u0646 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0643\u0635\u0627\u0646\u0639 \u0644\u0644\u0633\u0644\u0639 \u0627\u0644\u0631\u062f\u064a\u0626\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0635\u064a\u0646 \u0644\u062f\u064a\u0647\u0627 \u0637\u0644\u0628 \u0645\u0631\u062a\u0641\u0639 \u0639\u0644\u0649 \u0633\u0648\u0642 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0641\u0627\u062e\u0631\u0629.  <\/span><\/span><\/p>\n\n\n\n

\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646<\/h2>\n\n\n\n

Taobao, JD and T-Mall are major players in China’s booming e-Commerce market.  Other e-Commerce leaders include Yihaodian, Jumei, WeiPinHui and XiaoHongShu.<\/p>\n\n\n\n

\u062f\u062e\u0648\u0644 \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646<\/h2>\n\n\n\n

\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0645 \u062a\u0643\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0648\u0631\u062f\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u0627\u0645 \u0639\u062f\u062f \u0645\u0646 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0623\u0646\u0641\u0642\u0648\u0627 \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0644\u062a\u0623\u0633\u064a\u0633 \u0648\u062c\u0648\u062f\u0647\u0645 \u0627\u0644\u0641\u0639\u0644\u064a \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u0628\u0625\u063a\u0644\u0627\u0642 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0623\u0648 \u0623\u0646\u0647\u0645 \u0641\u064a \u0637\u0648\u0631 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643. \u0627\u062b\u0646\u0627\u0646 \u0645\u0646 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0647\u0645\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 Best Buy \u0648 Mattel. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0646\u0627\u0642\u0636 \u0627\u0644\u0648\u0627\u0636\u062d \u0644\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0644\u0643\u0646\u0647 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0627\u0644\u0645\u0632\u0627\u0644\u0642 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0623\u062e\u0630\u0647\u0627 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0646\u062f \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0642\u062a\u0635\u0627\u062f\u0627\u062a \u0623\u0648 \u0623\u0633\u0648\u0627\u0642 \u0645\u0639\u064a\u0646\u0629.<\/p>\n\n\n\n

\u0623\u0647\u0645\u064a\u0629 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u00a0<\/strong><\/span><\/h2>\n\n\n\n

Retail market research<\/a> in China helps businesses identify the most suitable market segments, regions, and channels for entry or expansion. It enables them to assess the potential demand for their products or services, ensuring they make strategic and data-driven decisions to optimize their market presence and grow their customer base.<\/span><\/p>\n\n\n\n

Additionally, Chinese consumers have unique preferences and behaviors that can differ significantly from those in other markets \u2013 and \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/a> allows businesses to gain an in-depth understanding of their target audience, enabling them to tailor their products, services, and marketing strategies to better resonate with Chinese consumers.<\/span><\/p>\n\n\n\n

Retail market research can also provide valuable insights into the most effective supply chain and distribution strategies<\/a> for businesses operating in China, helping them reduce costs, streamline operations, and ensure their products reach the right customers at the right time.<\/span><\/p>\n\n\n\n

\u062d\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646<\/h2>\n\n\n\n

\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/a> in China uncovers data, insights and strategies to uncover strategic advantages.  Companies use findings for tactical decision-making and new product launches.  Different methods achieve different strategic priorities:<\/p>\n\n\n\n

\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u0649<\/strong> uncovers what’s important to customers and the reasons behind certain phenomena.  Methods include Focus Groups, Online Communities, Customer Interviews, Ethnography, and Mobile Video Interviews.<\/p>\n\n\n\n

\u0628\u062d\u062b \u0643\u0645\u064a<\/strong> measures the extent to which customers behave.  It can uncover pricing, product and loyalty insights.<\/p>\n\n\n\n

\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong> uncovers insights and strategies to create an advantage in competitive industries.  Solutions include Competitive Analysis, \u0623\u0628\u062d\u0627\u062b \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642<\/a>, Go-To-Market Strategy, and Channel Intelligence.<\/p>\n\n\n\n

\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0644\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u0646<\/strong><\/span><\/h2>\n\n\n\n