{"id":12052,"date":"2010-07-17T14:56:53","date_gmt":"2010-07-17T14:56:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-new-american-consumer-trends-facing-us-retailers\/"},"modified":"2026-01-25T19:10:14","modified_gmt":"2026-01-26T00:10:14","slug":"%d8%a7%d8%aa%d8%ac%d8%a7%d9%87%d8%a7%d8%aa-%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d9%84%d9%83%d9%8a%d9%86-%d8%a7%d9%84%d8%a3%d9%85%d8%b1%d9%8a%d9%83%d9%8a%d9%8a%d9%86","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d8%aa%d8%ac%d8%a7%d9%87%d8%a7%d8%aa-%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d9%84%d9%83%d9%8a%d9%86-%d8%a7%d9%84%d8%a3%d9%85%d8%b1%d9%8a%d9%83%d9%8a%d9%8a%d9%86\/","title":{"rendered":"\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u064a\u0646 \u0627\u0644\u062c\u062f\u062f: \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

\u0641\u064a \u0623\u0639\u0642\u0627\u0628 "\u0627\u0644\u0631\u0643\u0648\u062f \u0627\u0644\u0643\u0628\u064a\u0631" \u0639\u0627\u0645 2009\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u064a\u0639\u064a\u0634\u0648\u0646 \u0641\u064a "\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0627\u0644\u062c\u062f\u064a\u062f". \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0639\u0627\u0645 2010.<\/p>\n

\u0627\u0644\u062a\u0648\u0641\u064a\u0631<\/strong><\/p>\n

Consumers are spending less. Coupons, private-labeled goods, loyalty rewards cards, products in bulk, self-service, and discount stores are increasingly part of the consumer\u2019s protection against financial worries. Deflation in prices is a fear among retailers<\/a>.<\/p>\n

Consumers are both more educated and risk-averse when purchasing products<\/a>.\u00a0 They use \u0645\u0648\u0627\u0642\u0639 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a> \u0644\u0642\u0631\u0627\u0621\u0629 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0648\u0638\u0627\u0626\u0641.<\/p>\n

\u064a\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0633\u0639\u064a \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0635\u062d\u062a\u0647\u0645 \u062f\u0648\u0646 \u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u0646 \u0623\u062e\u0635\u0627\u0626\u064a \u0637\u0628\u064a. \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0639\u0636\u0648\u064a\u0629<\/a> \u0623\u0635\u0628\u062d\u062a \u0623\u0643\u062b\u0631 \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u0628\u0627\u0621 \u0627\u0644\u0633\u0645\u0646\u0629.<\/p>\n

\u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0646\u0632\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645<\/strong><\/p>\n

\u064a\u0638\u0647\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u064a\u0646 \u0623\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u062a\u062c\u0627\u0647 \u0627\u0644\u0646\u0632\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u062c\u0634\u0639\u0629 \u0642\u062f \u062a\u063a\u064a\u0631\u062a. \u0648\u0641\u0642\u064b\u0627 \u0644\u0623\u062d\u062f \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0630\u0643\u0631 75% \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0623\u0646\u0647\u0645 \u064a\u0641\u0636\u0644\u0648\u0646 \u0642\u0636\u0627\u0621 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0645\u0639 \u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0643\u0633\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0627\u0644.<\/p>\n

Consumers are increasingly pressured to pay off debt and consume only necessary products<\/a>, instead of continue past consumption habits.<\/p>\n

Increasingly, consumers want to know about product<\/a> sustainability and the origin of goods.\u00a0 Locally produced goods are increasingly becoming a fixture in supermarkets.<\/p>\n

\u0627\u0644\u0637\u0648\u0628 \u0648\u0642\u0630\u0627\u0626\u0641 \u0627\u0644\u0647\u0627\u0648\u0646 \u0644\u0627 \u064a\u0645\u0648\u062a \u0644\u062c\u0645\u064a\u0639 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/strong><\/p>\n

\u0641\u064a \u062d\u064a\u0646 \u062a\u0631\u0627\u062c\u0639\u062a \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0641\u0642\u062f \u062a\u0631\u0627\u062c\u0639\u062a \u0628\u0646\u0648\u0643 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0645\u062a\u062c\u0631 \u0622\u0628\u0644<\/a> and Sony Store) are still relevant to consumers. Online shopping and local retailers<\/a> are gaining more importance.<\/p>\n

\u0648\u062a\u0638\u0647\u0631 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u0645\u062b\u0644 \u062a\u0633\u0648\u0642 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062d\u0636\u0631\u064a\u0629.<\/p>\n

Retailers are finding new ways to be relevant to consumers<\/a>\u00a0<\/strong><\/p>\n

\u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0644\u0627\u0641\u062a\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629 \u0648\u0633\u064a\u0644\u0629 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0635\u0641\u0642\u0627\u062a \u0648\u062a\u062a\u0628\u0639 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u0646\u0642\u0637\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0646 \u0627\u0644\u0634\u0631\u0627\u0621<\/a> \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644.<\/p>\n

\u201cNostalgia marketing\u201d is a rising trend<\/a>, particularly with products targeted toward Baby Boomers. Marketers are creating goods emphasizing emotional connections<\/a> to meaningful symbols.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/span><\/p>\n

\u0641\u064a \u0623\u0639\u0642\u0627\u0628 "\u0627\u0644\u0631\u0643\u0648\u062f \u0627\u0644\u0643\u0628\u064a\u0631" \u0639\u0627\u0645 2009\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u064a\u0639\u064a\u0634\u0648\u0646 \u0641\u064a "\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0627\u0644\u062c\u062f\u064a\u062f". \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0639\u0627\u0645 2010.  <\/p>\n

\u0627\u0644\u062a\u0648\u0641\u064a\u0631<\/strong><\/p>\n

\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u064a\u0646\u0641\u0642\u0648\u0646 \u0623\u0642\u0644. \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0643\u0648\u0628\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0639 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0628\u0637\u0627\u0642\u0627\u062a \u0645\u0643\u0627\u0641\u0622\u062a \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0627\u0644\u062c\u0645\u0644\u0629 \u0648\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0648\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062e\u0635\u0645 \u062c\u0632\u0621\u064b\u0627 \u0645\u062a\u0632\u0627\u064a\u062f\u064b\u0627 \u0645\u0646 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0636\u062f \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0627\u0644\u0627\u0646\u0643\u0645\u0627\u0634 \u0641\u064a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0647\u0648 \u0627\u0644\u062e\u0648\u0641 \u0628\u064a\u0646 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/p>\n

\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0639\u0644\u064a\u0645\u0627\u064b \u0648\u064a\u062a\u062c\u0646\u0628\u0648\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0639\u0646\u062f \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0647\u0645 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0648\u0627\u0642\u0639 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a> \u0644\u0642\u0631\u0627\u0621\u0629 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0648\u0638\u0627\u0626\u0641. <\/p>\n

\u064a\u0633\u0639\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0648\u0646 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0625\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0635\u062d\u062a\u0647\u0645 \u062f\u0648\u0646 \u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u0646 \u0623\u062e\u0635\u0627\u0626\u064a \u0637\u0628\u064a. \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0639\u0636\u0648\u064a\u0629<\/a> \u0623\u0635\u0628\u062d\u062a \u0623\u0643\u062b\u0631 \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u0628\u0627\u0621 \u0627\u0644\u0633\u0645\u0646\u0629.<\/p>\n

\u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0646\u0632\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645<\/strong><\/p>\n

\u0644\u0642\u062f \u062a\u063a\u064a\u0631\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u0623\u0645\u064a\u0631\u0643\u064a\u0629 \u062a\u062c\u0627\u0647 \u0627\u0644\u0646\u0632\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0641\u062a\u0631\u0633\u0629. \u0648\u0641\u0642\u064b\u0627 \u0644\u0623\u062d\u062f \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0630\u0643\u0631 75% \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0623\u0646\u0647\u0645 \u064a\u0641\u0636\u0644\u0648\u0646 \u0642\u0636\u0627\u0621 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0645\u0639 \u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0643\u0633\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0627\u0644.<\/p>\n

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\u0648\u062a\u0638\u0647\u0631 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u0645\u062b\u0644 \u062a\u0633\u0648\u0642 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062d\u0636\u0631\u064a\u0629.<\/p>\n

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\u064a\u0639\u062f "\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0646\u064a\u0646" \u0627\u062a\u062c\u0627\u0647\u064b\u0627 \u0635\u0627\u0639\u062f\u064b\u0627\u060c \u062e\u0627\u0635\u0629 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u062c\u064a\u0644 \u0637\u0641\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0644\u064a\u062f. \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0628\u0625\u0646\u0634\u0627\u0621 \u0633\u0644\u0639 \u062a\u0624\u0643\u062f \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0645\u0639 \u0627\u0644\u0631\u0645\u0648\u0632 \u0630\u0627\u062a \u0627\u0644\u0645\u0639\u0646\u0649. <\/p>","protected":false},"author":1,"featured_media":69248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/12052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=12052"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/12052\/revisions"}],"predecessor-version":[{"id":81486,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/12052\/revisions\/81486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/69248"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=12052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/categories?post=12052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/tags?post=12052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}