{"id":11994,"date":"2013-01-17T18:31:53","date_gmt":"2013-01-17T18:31:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/loyalty-marketing\/"},"modified":"2025-09-16T21:57:44","modified_gmt":"2025-09-17T01:57:44","slug":"%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%88%d9%84%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%88%d9%84%d8%a7%d8%a1\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0648\u0644\u0627\u0621"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0648\u0644\u0627\u0621 \u0645\u0647\u0645\u0629 \u0644\u0646\u062c\u0627\u062d \u0623\u064a \u0645\u0646\u0638\u0645\u0629.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-12f2764b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-12f2764b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Etnography market research (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer loyalty is a relationship of trust between an organization and its customers.&nbsp; Loyal customers can lead to profitability and can be important stakeholders for any successful organization.&nbsp; Loyalty programs often offer perks and rewards and aim to retain customers.&nbsp; In this competitive environment, loyal&nbsp;customers can play an important role in an organization\u2019s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0631\u063a\u0628 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0641\u064a:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646<\/li>\n\n\n\n<li>\u062d\u0645\u0644\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n\n\n\n<li>\u062a\u0634\u062c\u064a\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646<\/li>\n\n\n\n<li>\u062c\u0644\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f.<\/li>\n<\/ul>\n\n\n\n<p>Communicating with customers via email, phone, and print correspondence may demonstrate an organization\u2019s appreciation of its consumers.&nbsp; Information regarding sales offers, discount packages, and sales may provide clients with opportunities to purchase more.&nbsp; These special offers may proliferate among consumer <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a3%d9%81%d8%b6%d9%84-%d8%b4%d8%b1%d9%83%d8%a9-%d9%81%d9%8a-%d9%85%d8%ac%d8%a7%d9%84-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2-%d8%a7%d9%84%d8%b9%d8%a7%d9%84%d9%85%d9%8a\/\" title=\"\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\"  data-wpil-monitor-id=\"9222\">groups and may furnish a company<\/a> with more customers.<\/p>\n\n\n\n<p>Organizations may adopt various loyalty strategies.&nbsp; Organizations may <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%aa%d8%b7%d9%88%d9%8a%d8%b1-%d8%b4%d8%b1%d9%8a%d8%ad%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%ac%d8%af%d8%af\/\" title=\"\u062a\u0637\u0648\u064a\u0631 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f\"  data-wpil-monitor-id=\"9225\">develop unique product offerings for each customer<\/a>.&nbsp; The Internet can enhance a company\u2019s ability to engage in this form of <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%83%d8%a7%d9%85%d9%84%d8%a9-%d9%84%d8%b4%d8%b1%d9%83%d8%a9-%d8%aa%d9%85%d9%88%d9%8a%d9%84-%d8%b4%d8%ae\/\" title=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0634\u062e\u0635\u064a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\"  data-wpil-monitor-id=\"9226\">personalized<\/a> marketing.&nbsp; Online stores may allow customers to fill in their personal data with an option to highlight their interest in specific <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d8%a7%d9%84%d8%b0%d9%88%d9%82\/%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d9%81%d9%8a-%d9%86%d9%8a%d9%88%d9%8a%d9%88%d8%b1%d9%83\/\" title=\"\u062e\u062f\u0645\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643\"  data-wpil-monitor-id=\"9224\">products and services<\/a>.&nbsp; Retail stores may compile this data through manual forms.&nbsp; Organizations may thus analyze the shopping patterns of their clients and extract their personal interest items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0643\u0627\u0641\u0623\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0637\u0648\u0629 \u0645\u0647\u0645\u0629 \u0646\u062d\u0648 \u0643\u0633\u0628 \u0648\u0644\u0627\u0626\u0647\u0645.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%b7%d9%8a%d8%b1%d8%a7%d9%86-%d9%85%d9%86%d8%ae%d9%81%d8%b6%d8%a9-%d8%a7%d9%84%d8%aa%d9%83%d9%84%d9%81%d8%a9-%d9%81%d9%8a-%d8%b5%d9%86%d8%a7%d8%b9%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0637\u064a\u0631\u0627\u0646 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\"  data-wpil-monitor-id=\"9221\">Globalization may tighten competition within a market<\/a>.&nbsp; The presence of many competitors in a market may make it more difficult to earn <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-sis-%d9%88%d9%88%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\"  data-wpil-monitor-id=\"9223\">customers\u2019<\/a> loyalty and gain competitive advantage.&nbsp; Rewards may encourage regular customers to become loyal customers.&nbsp; These rewards may demonstrate to customers that the <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9-%d9%85%d8%aa%d8%b9%d8%af%d8%af%d8%a9-%d8%a7%d9%84%d8%ab%d9%82%d8%a7%d9%81%d8%a7%d8%aa-%d9%84%d8%b4%d8%b1%d9%83%d8%a9-%d9%82\/\" title=\"\u062e\u062f\u0645\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0644\u0634\u0631\u0643\u0629 \u0642\u0627\u0628\u0636\u0629 \u0625\u0645\u0627\u0631\u0627\u062a\u064a\u0629 \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u0639\u0645\u0627\u0644\"  data-wpil-monitor-id=\"9227\">company really does appreciate their business<\/a>.&nbsp; It is these loyal customers that may become a significant asset for the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0628\u0631\u0627\u0645\u062c \u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/h2>\n\n\n\n<p>Customer loyalty may be influenced by the behavior of a company&#8217;s employees.&nbsp; A friendly and welcoming attitude and efficient customer service on the part of employees may be <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%b1%d8%b6%d8%a7-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\" title=\"8 \u0637\u0631\u0642 \u0644\u062a\u0639\u0632\u064a\u0632 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629\"  data-wpil-monitor-id=\"9220\">ways to earn consumer<\/a> loyalty.&nbsp; Loyal employees may influence loyal customers.&nbsp; Company policy may encourage employee satisfaction and thus may encourage these same employees to become more adept at meeting the needs its consumers.<\/p>\n\n\n\n<p>Policies that may motivate employees include attractive job packages, compensation, and incentives.&nbsp; Employee motivation may intrinsic as well as extrinsic.&nbsp; Intrinsic motivation may come from prestigious designations and job titles, whereas extrinsic motivation may come from high salaries, great compensation packages, and flexible working hours.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ar\/about-sis\/contact-sis-international-market-research\/\">\u0627\u062a\u0635\u0644 \u0628\u0646\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0634\u0631\u0648\u0639 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u062a\u0627\u0644\u064a.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0639\u0644\u0627\u0642\u0629 \u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u0623\u0646 \u064a\u062c\u0639\u0644\u0648\u0627 \u0639\u0645\u0644\u0643 \u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629.<\/p>","protected":false},"author":1,"featured_media":67280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=11994"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11994\/revisions"}],"predecessor-version":[{"id":81541,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11994\/revisions\/81541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/67280"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=11994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/categories?post=11994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/tags?post=11994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}