{"id":11926,"date":"2009-02-20T23:23:56","date_gmt":"2009-02-20T23:23:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/optimizing-corporate-websites-for-roi\/"},"modified":"2025-09-16T20:02:54","modified_gmt":"2025-09-17T00:02:54","slug":"%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1\/","title":{"rendered":"\u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631"},"content":{"rendered":"<p>Companies need to be where their customers and stakeholders are.\u00a0 More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.<\/p>\n<p>We at SIS International have been <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a3%d9%81%d8%b6%d9%84-%d8%b4%d8%b1%d9%83%d8%a9-%d9%85%d8%b1%d8%a7%d9%82%d8%a8%d8%a9-%d8%a7%d8%aa%d8%ac%d8%a7%d9%87%d8%a7%d8%aa-%d8%a7%d9%84%d8%b3%d9%88%d9%82-b2b\/\" title=\"\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0633\u0648\u0642 B2B\"  data-wpil-monitor-id=\"7946\">monitoring how companies<\/a> and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-%d9%81%d9%8a-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/\" title=\"\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\"  data-wpil-monitor-id=\"7952\">return on investment<\/a> in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.<br \/>\n<strong><br \/>\n\u0627\u0644\u0631\u0647\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629<\/strong><\/p>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0648\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u0627\u0626\u0644\u0627\u064b. \u064a\u0645\u0643\u0646 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n<ul>\n<li>Rises or falls in <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%b2%d8%a7%d9%86%d8%a9-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a9-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d9%84%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d9%84%d9%84%d8%a8\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629: \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\"  data-wpil-monitor-id=\"7944\">market share and brand<\/a> equity<\/li>\n<li>\u0639\u062f\u0645 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<li>\u0627\u0646\u062e\u0641\u0627\u0636 \u0641\u064a \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0623\u062f\u0627\u0621<\/li>\n<li>\u062a\u0642\u0648\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0648 \u0625\u0636\u0639\u0627\u0641\u0647\u0627<\/li>\n<\/ul>\n<p><strong><br \/>\n\u0627\u0644\u062a\u062d\u062f\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/strong><\/p>\n<ul>\n<li>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0648\u0627\u062c\u0647\u0627\u062a \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0625\u0644\u0627 \u0641\u0625\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0633\u064a\u0641\u0639\u0644\u0648\u0646 \u0630\u0644\u0643.<\/li>\n<li>With more companies on the web conveying their messages, companies need to ensure that their investments are effective. This is even more important given the recession, with tight budgets and scarce resources to build and <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d9%83%d9%86%d9%88%d9%84%d9%88%d8%ac\/%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a8%d8%b1%d8%a7%d9%85%d8%ac-%d8%a7%d9%84%d8%aa\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\"  data-wpil-monitor-id=\"7949\">manage web programs<\/a>.<\/li>\n<li>Businesses need to monitor stakeholders&#8217; interaction with their brands to prevent brands from being negatively reframed by stakeholders.<\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%a3%d8%ab%d9%8a%d8%b1-%d8%ab%d9%82%d8%a7%d9%81%d8%a7%d8%aa-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d9%86%d9%8a%d8%ac%d9%8a%d8%b1%d9%8a%d8%a9-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%a3%d8%b9\/\" title=\"\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0646\u064a\u062c\u064a\u0631\u064a\u0629: \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\"  data-wpil-monitor-id=\"7954\">Businesses need to ensure the effectiveness<\/a> of investments, especially with smaller budgets.<\/li>\n<\/ul>\n<p><strong>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0637\u0644\u0648\u0628<\/strong><\/p>\n<p>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0622\u0644\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 (\u0623) \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648(\u0628) \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0627 \u064a\u0642\u0627\u0644 \u0639\u0646\u0647\u0627.<\/p>\n<p>\u0639\u0646\u062f \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629\u060c \u062a\u0646\u0641\u0630 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0622\u0644\u064a\u0627\u062a \u062a\u0644\u0628\u064a \u062a\u0644\u0643 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0623\u0642\u0633\u0627\u0645 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639\u0647\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a)<\/p>\n<p><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa\/\" title=\"\u0634\u0631\u0643\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\"  data-wpil-monitor-id=\"7947\">Companies need metrics and analytics<\/a> to track their web performance.<\/p>\n<p>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0644\u062a\u062a\u0645\u0643\u0646 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646 \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629<\/p>\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/ar\/sis-%d8%aa%d9%83%d8%b4%d9%81-%d8%b9%d9%86-%d9%85%d9%86%d8%b5%d8%a9-%d8%b9%d9%84%d9%88%d9%85-%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d9%88%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84%d8%a7\/\" title=\"SIS \u062a\u0643\u0634\u0641 \u0639\u0646 \u0645\u0646\u0635\u0629 \u0639\u0644\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629\"  data-wpil-monitor-id=\"7945\">SIS International&#8217;s Web Analytics<\/a> Services and SIS Netnography TM Model<\/strong><\/p>\n<p>\u0646\u062d\u0646 \u0646\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/p>\n<ul>\n<li>Proprietary Web Ethnography Solutions, and other proprietary <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d9%83%d8%a8%d9%8a%d8%b1-%d9%85%d8%b3%d8%a4%d9%88%d9%84%d9%8a-%d8%a7%d9%84%d9%85%d8%b9%d9%84%d9%88%d9%85%d8%a7%d8%aa-%d8%b3%d9%8a%d9%88-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/\" title=\"\u0643\u0628\u064a\u0631 \u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (CIO) \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\"  data-wpil-monitor-id=\"7950\">information techniques by expert researchers<\/a><\/li>\n<li>\u062d\u0644\u0648\u0644 \u0645\u062e\u0635\u0635\u0629<\/li>\n<li>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u062a\u0628\u0639 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<\/li>\n<li>Expert researchers who can go beyond the research implement strategy via the web<\/li>\n<li>\u0645\u062a\u062e\u0635\u0635\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u064a\u0628 \u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u064a\u0628<\/li>\n<li>\u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062d\u064a\u062b \u064a\u062a\u0648\u0627\u062c\u062f \u0639\u0645\u0644\u0627\u0624\u0647\u0627 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629. \u0623\u0635\u0628\u062d\u062a \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649\u060c \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0645\u0647\u0645\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629. \u0641\u064a \u0638\u0644 \u0647\u0630\u0627 \u0627\u0644\u0631\u0643\u0648\u062f\u060c \u064a\u0642\u0636\u064a \u0645\u062a\u0635\u0641\u062d\u0648 \u0627\u0644\u0648\u064a\u0628 \u0644\u064a\u0627\u0644\u064d \u0628\u0644\u0627 \u0646\u0648\u0645 \u0641\u064a \u062a\u0635\u0641\u062d \u0627\u0644\u0648\u064a\u0628 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u0647\u0645\u0647\u0645.<\/p>","protected":false},"author":1,"featured_media":67018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=11926"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11926\/revisions"}],"predecessor-version":[{"id":81337,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11926\/revisions\/81337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/67018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=11926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/categories?post=11926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/tags?post=11926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}