{"id":11926,"date":"2009-02-20T23:23:56","date_gmt":"2009-02-20T23:23:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/optimizing-corporate-websites-for-roi\/"},"modified":"2025-09-16T20:02:54","modified_gmt":"2025-09-17T00:02:54","slug":"%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ar\/optimizing-corporate-websites-for-roi\/","title":{"rendered":"\u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631"},"content":{"rendered":"<p>Companies need to be where their customers and stakeholders are.\u00a0 More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.<\/p>\n<p>We at SIS International have been monitoring how companies and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize return on investment in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.<br \/>\n<strong><br \/>\n\u0627\u0644\u0631\u0647\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629<\/strong><\/p>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0648\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u0627\u0626\u0644\u0627\u064b. \u064a\u0645\u0643\u0646 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n<ul>\n<li>\u0627\u0631\u062a\u0641\u0627\u0639 \u0623\u0648 \u0627\u0646\u062e\u0641\u0627\u0636 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u062d\u0642\u0648\u0642 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/li>\n<li>\u0639\u062f\u0645 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<li>\u0627\u0646\u062e\u0641\u0627\u0636 \u0641\u064a \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0623\u062f\u0627\u0621<\/li>\n<li>\u062a\u0642\u0648\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0648 \u0625\u0636\u0639\u0627\u0641\u0647\u0627<\/li>\n<\/ul>\n<p><strong><br \/>\n\u0627\u0644\u062a\u062d\u062f\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/strong><\/p>\n<ul>\n<li>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0648\u0627\u062c\u0647\u0627\u062a \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0625\u0644\u0627 \u0641\u0625\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0633\u064a\u0641\u0639\u0644\u0648\u0646 \u0630\u0644\u0643.<\/li>\n<li>\u0645\u0639 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0642\u0644 \u0631\u0633\u0627\u0626\u0644\u0647\u0627\u060c \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627. \u0648\u064a\u0643\u062a\u0633\u0628 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0623\u0647\u0645\u064a\u0629 \u0623\u0643\u0628\u0631 \u0641\u064a \u0638\u0644 \u0627\u0644\u0631\u0643\u0648\u062f \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u060c \u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0634\u062d\u064a\u062d\u0629 \u0644\u0628\u0646\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u064a\u0628.<\/li>\n<li>Businesses need to monitor stakeholders&#8217; interaction with their brands to prevent brands from being negatively reframed by stakeholders.<\/li>\n<li>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0636\u0645\u0627\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u060c \u062e\u0627\u0635\u0629 \u0645\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/li>\n<\/ul>\n<p><strong>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0637\u0644\u0648\u0628<\/strong><\/p>\n<p>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0622\u0644\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 (\u0623) \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648(\u0628) \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0627 \u064a\u0642\u0627\u0644 \u0639\u0646\u0647\u0627.<\/p>\n<p>\u0639\u0646\u062f \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629\u060c \u062a\u0646\u0641\u0630 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0622\u0644\u064a\u0627\u062a \u062a\u0644\u0628\u064a \u062a\u0644\u0643 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0623\u0642\u0633\u0627\u0645 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639\u0647\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a)<\/p>\n<p>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627.<\/p>\n<p>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0644\u062a\u062a\u0645\u0643\u0646 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646 \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629<\/p>\n<p><strong>\u062e\u062f\u0645\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0634\u0631\u0643\u0629 SIS International \u0648\u0646\u0645\u0648\u0630\u062c SIS Netnography TM<\/strong><\/p>\n<p>\u0646\u062d\u0646 \u0646\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/p>\n<ul>\n<li>\u062d\u0644\u0648\u0644 \u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0648\u0627\u0633\u0637\u0629 \u0628\u0627\u062d\u062b\u064a\u0646 \u062e\u0628\u0631\u0627\u0621<\/li>\n<li>\u062d\u0644\u0648\u0644 \u0645\u062e\u0635\u0635\u0629<\/li>\n<li>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u062a\u0628\u0639 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<\/li>\n<li>Expert researchers who can go beyond the research implement strategy via the web<\/li>\n<li>\u0645\u062a\u062e\u0635\u0635\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u064a\u0628 \u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u064a\u0628<\/li>\n<li>\u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062d\u064a\u062b \u064a\u062a\u0648\u0627\u062c\u062f \u0639\u0645\u0644\u0627\u0624\u0647\u0627 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629. \u0623\u0635\u0628\u062d\u062a \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649\u060c \u0646\u0642\u0637\u0629 \u0627\u062a\u0635\u0627\u0644 \u0645\u0647\u0645\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629. \u0641\u064a \u0638\u0644 \u0647\u0630\u0627 \u0627\u0644\u0631\u0643\u0648\u062f\u060c \u064a\u0642\u0636\u064a \u0645\u062a\u0635\u0641\u062d\u0648 \u0627\u0644\u0648\u064a\u0628 \u0644\u064a\u0627\u0644\u064d \u0628\u0644\u0627 \u0646\u0648\u0645 \u0641\u064a \u062a\u0635\u0641\u062d \u0627\u0644\u0648\u064a\u0628 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u0647\u0645\u0647\u0645.<\/p>","protected":false},"author":1,"featured_media":67018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=11926"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11926\/revisions"}],"predecessor-version":[{"id":69046,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/posts\/11926\/revisions\/69046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/67018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=11926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/categories?post=11926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/tags?post=11926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}