{"id":54504,"date":"2024-12-05T05:18:46","date_gmt":"2024-12-05T10:18:46","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=54504"},"modified":"2026-03-13T01:22:14","modified_gmt":"2026-03-13T05:22:14","slug":"%d8%a3%d9%81%d8%b6%d9%84-%d8%b4%d8%b1%d9%83%d8%a9-%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d9%85%d9%88%d9%82%d8%b9-%d9%85%d8%b1%d9%83%d8%b2%d9%8a","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/central-location-tests-clt-page\/%d8%a3%d9%81%d8%b6%d9%84-%d8%b4%d8%b1%d9%83%d8%a9-%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d9%85%d9%88%d9%82%d8%b9-%d9%85%d8%b1%d9%83%d8%b2%d9%8a\/","title":{"rendered":"\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629"},"content":{"rendered":"

\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

\u064a\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a (CLT) \u0623\u062d\u062f \u0623\u0642\u0648\u0649 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0645\u0634\u0627\u0639\u0631\u0647\u0645 \u0648\u0631\u063a\u0628\u0627\u062a\u0647\u0645. \u0641\u064a SIS International Research\u060c \u0642\u0645\u0646\u0627 \u0628\u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639\u064a\u0646 \u0627\u0644\u0645\u0627\u0636\u064a\u0629\u060c \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0639\u0645\u0644\u0627\u0621 \u0645\u062b\u0644 IBM \u0648Toyota \u0648Samsung \u0644\u062a\u0642\u062f\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u063a\u064a\u0631 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629 \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/p>\n\n\n\n

\u0645\u0627 \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a - \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645\u061f<\/h2>\n\n\n\n

\u062a\u062f\u0639\u0648 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645 \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0645\u0631\u0643\u0632\u064a\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0625\u0644\u0649 \u0645\u0643\u0627\u0646 \u062e\u0627\u0636\u0639 \u0644\u0644\u0631\u0642\u0627\u0628\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u062d\u0648\u0644 \u062e\u062f\u0645\u0627\u062a \u0623\u062e\u0631\u0649. \u0648\u0641\u064a SIS\u060c \u0642\u0645\u0646\u0627 \u0628\u0625\u062a\u0642\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c\u060c \u062d\u064a\u062b \u0642\u0645\u0646\u0627 \u0628\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062b\u0644 PepsiCo \u0648Samsung \u0648Toyota \u0625\u0644\u0649 \u062e\u064a\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0646\u0627\u0631\u0629 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d.<\/p>\n\n\n\n

\u2026 But, why does CLT matter? It gives you an in-depth look at the target audience\u2019s perception of your brand, product, or service and the insights that surveys or an online study cannot provide. Being a top central location testing market research company<\/a> in New York, we focus on providing a comfortable, distraction-free setting for your participants to give you honest, meaningful feedback.<\/p>\n\n\n\n

\u0644\u0645\u0627\u0630\u0627 \u0646\u0642\u0648\u0645 \u0628\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u061f<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u0639\u0646\u062f\u0645\u0627 \u0623\u0633\u0633\u062a \u0634\u0631\u0643\u0629 SIS International Research\u060c \u0634\u0639\u0631\u062a \u0628\u0642\u0648\u0629 \u0623\u0646 \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u0633\u062a\u0643\u0648\u0646 \u062c\u0632\u0621\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0645\u0646 \u0642\u0635\u062a\u0646\u0627. \u062a\u062a\u0645\u062a\u0639 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u0628\u062a\u0646\u0648\u0639 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0643\u0644 \u0634\u0631\u0643\u0629 \u0647\u0646\u0627 \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0641\u0631\u0639\u064a\u0629 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u0644\u0642\u062f \u0631\u0623\u064a\u062a \u0643\u064a\u0641 \u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0635\u0642\u0644 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\n\n\n\n

\u0644\u062f\u064a\u0646\u0627 \u0645\u0631\u0641\u0642 \u062f\u0627\u062e\u0644\u064a \u0645\u062a\u0627\u062d \u0641\u064a \u0642\u0644\u0628 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0644\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0648\u0627\u0644\u0645\u0634\u0631\u0641\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u0627 \u0623\u0633\u062a\u0637\u064a\u0639 \u0623\u0646 \u0623\u062e\u0628\u0631\u0643 \u0628\u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0646\u0647\u0645 \u0645\u0645\u062a\u0646\u0648\u0646 \u0644\u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0628\u0633\u0647\u0648\u0644\u0629 \u0647\u0646\u0627. \u0625\u0646 \u0646\u0638\u0627\u0645 \u0627\u0644\u0646\u0642\u0644 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u062a\u0645\u064a\u0632 \u0641\u064a \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u064a\u062c\u0644\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0625\u0644\u064a\u0646\u0627\u060c \u0648\u0637\u0627\u0642\u0629 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u062a\u0644\u0647\u0645 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0643\u0644 \u0645\u0634\u0631\u0648\u0639.<\/p>\n\n\n\n

\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0632 \u0634\u0631\u0643\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0639\u0646 \u0627\u0644\u0628\u0642\u064a\u0629\u061f<\/h2>\n\n\n\n

\u0623\u0633\u062a\u0637\u064a\u0639 \u0623\u0646 \u0623\u0624\u0643\u062f \u0644\u0643 \u0623\u0646\u0647 \u0639\u0646\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0632\u0648\u062f CLT \u0627\u0644\u0645\u062a\u0645\u064a\u0632 \u0628\u0645\u0632\u0648\u062f \u0639\u0627\u062f\u064a\u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u0645\u0631 \u0643\u0644\u0647 \u064a\u062a\u0644\u062e\u0635 \u0641\u064a \u0628\u0636\u0639\u0629 \u0639\u0648\u0627\u0645\u0644 \u0631\u0626\u064a\u0633\u064a\u0629... \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0641\u0642\u0637 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u061b \u0628\u0644 \u064a\u062a\u0639\u0644\u0642 \u0623\u064a\u0636\u064b\u0627 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0631\u0624\u0649\u060c \u0648\u0637\u0631\u0642 \u062a\u062c\u0646\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 - \u0648\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u062d\u062b \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644. <\/p>\n\n\n\n

\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/h3>\n\n\n\n

While many companies can collect data, the best stand out from the rest by interpreting it in a suitable manner. Some of the most important insights come from beneath the surface: At a top CLT company<\/a>, researchers identify patterns, underlying trends, and then offer actionable insights that enable businesses to act accordingly. <\/p>\n\n\n\n

\u062a\u0635\u0645\u064a\u0645 \u0628\u062d\u062b \u0645\u062e\u0635\u0635<\/h3>\n\n\n\n

\u0623 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0648\u0642\u0639 \u0645\u0631\u0643\u0632\u064a<\/a> offers customized research methods to suit the specific business objectives of each client, as they understand how every client is different. From testing a new product concept to collecting feedback on a marketing campaign or measuring customer preferences, a high-quality CLT company customizes the study design to guarantee the research performed will yield the most relevant and useful data. <\/p>\n\n\n\n

\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u0639\u0646 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627<\/h3>\n\n\n\n

\u0623 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0648\u0642\u0639 \u0645\u0631\u0643\u0632\u064a<\/a> finds the appropriate consumer groups to identify and ensure a representative sample of the general market demographics you want to test. This provides companies with accurate feedback from various cultural, socio-economic, and age groups, making the data more reflective of the market.<\/p>\n\n\n\n

\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/h3>\n\n\n\n

\u0623 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0648\u0642\u0639 \u0645\u0631\u0643\u0632\u064a<\/a> knows consumer buying behavior is shaped by more than one thing, it\u2019s a combination of emotional ties and practical demands. Only the leading agencies drill down deeper into the \u201cwhy\u201d behind consumer decision-making, exploring how each touchpoint \u2014 from advertising to product packaging \u2014 relate to the overall experience. <\/p>\n\n\n\n

\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/h3>\n\n\n\n

At the end of the day, a top central location testing<\/a> company does more than serve up data \u2014 they serve up results. It offers clients intelligence and strategic advice \u2014 a concrete way to move forward. It\u2019s about figuring out what information will help adjust a marketing campaign, refine a product, or enter an additional market. <\/p>\n\n\n\n

\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643<\/strong><\/h2>\n\n\n

\n\n\n<\/p>\n

\u0645\u0627 \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u061f<\/h3>\n

\n\n\n\n<\/p>\n

\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0647\u0648 \u0634\u0643\u0644 \u0645\u0646 \u0623\u0634\u0643\u0627\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0623\u0641\u0631\u0627\u062f \u0645\u062e\u062a\u0627\u0631\u0648\u0646 \u0628\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0641\u064a \u0638\u0644 \u0638\u0631\u0648\u0641 \u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u0631\u0642\u0627\u0628\u0629 \u0641\u064a \u0645\u0648\u0642\u0639 \u0645\u062d\u062f\u062f \u0645\u0633\u0628\u0642\u064b\u0627. \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642\u0647 \u0644\u0642\u064a\u0627\u0633 \u0631\u062f\u0648\u062f \u0623\u0641\u0639\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0648 \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0642\u0628\u0644 \u0625\u062f\u062e\u0627\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642.<\/p>\n

\n\n\n\n<\/p>\n

\u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u061f<\/h3>\n

\n\n\n\n<\/p>\n

\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0648\u0642.\u00a0<\/p>\n

\n\n\n\n<\/p>\n

\u0645\u0627 \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0623\u0648 \u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0623\u0646\u0648\u0627\u0639 \u0623\u062e\u0631\u0649 \u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u061f<\/h3>\n

\n\n\n\n<\/p>\n

\u064a\u0648\u0641\u0631 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u0631\u0635\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0641\u064a \u0638\u0644 \u0638\u0631\u0648\u0641 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0628\u064a\u0626\u0629 \u062d\u064a\u0629.\u00a0<\/p>\n

\n\n\n\n<\/p>\n

\u0645\u0627 \u0647\u064a \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 CLT \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u061f<\/h3>\n

\n\n\n\n<\/p>\n

\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629\u060c \u0648\u0623\u0646\u0648\u0627\u0639 \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0648\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u062a\u063a\u0644\u064a\u0641\u060c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628)\u060c \u0648\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0642\u0628\u0644 \u0628\u0646\u0627\u0621 \u062e\u0637\u0648\u0637 \u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0646\u0637\u0627\u0642 \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\n

\n\n\n\n<\/p>\n

\u0645\u0627 \u0647\u064a \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 CLT \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u061f<\/h3>\n

\n\n\n\n<\/p>\n

Using Central Location Testing in New York<\/a> has several advantages: the first is that businesses receive access to the city\u2019s unique consumer population, allowing for more comprehensive and representative data. Due to the high foot traffic in commercial areas, it is easy to find study participants quickly. In addition, businesses obtain data on consumer behavior and preferences in a real-world, urban setting, which is vital for products made for large markets in cosmopolitan cities.<\/p>\n

\n\n\n\n<\/p>\n

\u0643\u064a\u0641 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c CLT \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u061f<\/h3>\n

\n\n\n\n<\/p>\n

\u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0639\u0627\u062f\u0629\u064b \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629. \u064a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0632\u062f\u062d\u0645\u0629\u060c \u0623\u0648 \u0641\u064a \u0644\u0648\u062d\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0648 \u0641\u064a \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0628\u0633\u0631\u0639\u0629.<\/p>\n

\n\n<\/p>\n

\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0634\u0631\u0643\u0629 SIS International Research \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u061f<\/h2>\n

\u00a0<\/p>\n

\"\u0623\u0641\u0636\u0644<\/p>\n

\n\n \n\n<\/p>\n

\u00a0<\/p>\n

As a \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0648\u0642\u0639 \u0645\u0631\u0643\u0632\u064a<\/a> in New York, we own our spaces, which allows us to keep costs down but also lets us manage each part of the research process. An example I can think of is a project we worked on with a global consumer goods company that had a team attending with them. They were delighted with how seamless everything was because we didn’t need to use external facilities or coordinators.<\/p>\n

\n\n \n\n<\/p>\n

\u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0647\u0628<\/h3>\n

\n\n \n\n<\/p>\n

\u0644\u0637\u0627\u0644\u0645\u0627 \u0627\u0639\u062a\u0642\u062f\u062a \u0623\u0646 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0638\u064a\u0645 \u064a\u0628\u062f\u0623 \u0628\u0623\u0634\u062e\u0627\u0635 \u0639\u0638\u0645\u0627\u0621. \u0644\u062f\u064a\u0646\u0627 \u062e\u0628\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u064a\u062a\u0645\u062a\u0639\u0648\u0646 \u0628\u0633\u0646\u0648\u0627\u062a \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642.\u00a0<\/p>\n

\n\n \n\n<\/p>\n

\u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0633\u062c\u0644 \u0627\u0644\u062d\u0627\u0641\u0644<\/h3>\n

\n\n \n\n<\/p>\n

\u0644\u0642\u062f \u0639\u0645\u0644\u0646\u0627 \u0645\u0639 \u0628\u0639\u0636 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0631\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 IBM \u0648Nestl\u00e9 \u0648Samsung. \u0648\u0643\u0644\u0647\u0627 \u062a\u0637\u0644\u0628 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u062a\u0639\u062f\u062f\u0629. \u062a\u0645\u0646\u062d\u0643 \u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u062a\u064a \u0646\u062c\u0644\u0628\u0647\u0627 \u0644\u0643\u0644 \u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0623\u0646 \u062e\u0628\u0631\u0627\u0621\u0646\u0627 \u064a\u0641\u0647\u0645\u0648\u0646 \u0635\u0646\u0627\u0639\u062a\u0643.<\/p>\n

\n\n \n\n<\/p>\n

\u0645\u0631\u0627\u0641\u0642 \u0645\u062a\u0637\u0648\u0631\u0629<\/h3>\n

\n\n \n\n<\/p>\n

\u0645\u0646\u0634\u0623\u062a\u0646\u0627 \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643<\/a> \u062a\u0645 \u062a\u062c\u0647\u064a\u0632\u0647\u0627 \u0628\u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062a\u0637\u0648\u0631\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0623\u0646\u0638\u0645\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u064a\u0646 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\n

\n\n \n\n<\/p>\n

\u062a\u062c\u0646\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646<\/h3>\n

\n\n \n\n<\/p>\n

\u0625\u0646 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0645\u062e\u062a\u0644\u0637 \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u064a\u0634\u0643\u0644 \u0645\u0646\u062c\u0645\u064b\u0627 \u0630\u0647\u0628\u064a\u064b\u0627 \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u061b \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0627 \u064a\u0639\u0631\u0641 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647. \u062a\u0636\u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u062f\u064a\u0646\u0627 \u0641\u064a SIS \u0639\u064a\u0646\u0629 \u062a\u0645\u062b\u064a\u0644\u064a\u0629 \u062a\u062a\u0648\u0627\u0641\u0642 \u0628\u0634\u0643\u0644 \u0648\u062b\u064a\u0642 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n

\n\n \n\n<\/p>\n

\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629<\/h3>\n

\n\n \n\n<\/p>\n

\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0634\u0631\u064a\u0643 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643. \u0623\u064a\u0627\u064b \u0643\u0627\u0646 \u0647\u062f\u0641 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u2014 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0623\u0648 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0648 \u0645\u0641\u0647\u0648\u0645 \u062c\u062f\u064a\u062f \u2014 SIS<\/a> \u0644\u0642\u062f \u0642\u0645\u0646\u0627 \u0628\u062a\u0648\u0641\u064a\u0631 \u062d\u0644\u0648\u0644 \u0645\u062e\u0635\u0635\u0629 \u0644\u062f\u0639\u0645 \u0623\u0647\u062f\u0627\u0641\u0643.<\/p>\n

\n\n \n\n<\/p>\n

\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644\u00a0<\/h3>\n

\n\n \n\n<\/p>\n

\u0641\u064a SIS<\/a>\u0646\u062d\u0646 \u0646\u0624\u0645\u0646 \u0628\u0623\u0646 \u0643\u0644 \u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0631\u0627\u0643\u0629. \u0646\u062d\u0646 \u0646\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u0645\u0634\u0631\u0648\u0639 \u0625\u0644\u0649 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u060c \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n

\u0645\u0648\u0642\u0639 \u0645\u0646\u0634\u0623\u062a\u0646\u0627 \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643<\/h2>\n

\n\n \n\n