{"id":44081,"date":"2023-11-06T14:06:45","date_gmt":"2023-11-06T19:06:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=44081"},"modified":"2026-01-26T18:35:35","modified_gmt":"2026-01-26T23:35:35","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d9%85%d9%86%d8%a7%d9%81%d8%b3","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d9%85%d9%86%d8%a7%d9%81%d8%b3\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646"},"content":{"rendered":"

\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u061f<\/h2>\n\n\n\n

\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0646\u0638\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0646 \u0645\u0634\u0647\u062f \u0627\u0644\u0633\u0648\u0642. \u0641\u0647\u0648 \u064a\u0631\u0633\u0645 \u0635\u0648\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0639\u0646 \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0648\u064a\u0644\u0642\u064a \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u064a\u0632\u0629 \u0641\u0631\u064a\u062f\u0629 \u062a\u062a\u0645\u062b\u0644 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0639 \u062a\u062d\u0635\u064a\u0646 \u0639\u0631\u0648\u0636\u0647\u0645 \u0636\u062f \u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>\n\n\n\n

\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u0649 \u0623\u062d\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0644\u0643\u0646\u0647 \u064a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0641\u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u062a\u0645\u064a\u0632 \u0646\u0641\u0633\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629.<\/p>\n\n\n\n

Furthermore, by understanding the strategies and tactics that competitors are employing, businesses can anticipate market<\/a> shifts. When a key competitor launches a new product or enters a new market<\/a>, it’s often a signal of a larger trend or shift. Being aware of this allows businesses to pivot their strategies proactively.<\/p>\n\n\n\n

\u0645\u0627 \u0647\u064a \u0641\u0648\u0627\u0626\u062f \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u061f<\/h2>\n\n\n\n

\u0642\u062f \u064a\u0628\u062f\u0648 \u0627\u0644\u063a\u0648\u0635 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u0645\u062b\u0627\u0628\u0629 \u0641\u062a\u062d \u0643\u0646\u0632 \u0645\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0644\u0644\u0634\u0631\u0643\u0627\u062a. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0622\u062b\u0627\u0631 \u0639\u0645\u064a\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0646\u0645\u0648 - \u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0643\u0644 \u0634\u0631\u0643\u0629 \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/p>\n\n\n\n

\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u064b\u0627. \u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0648\u0644\u064a\u0633\u062a \u062a\u0641\u0627\u0639\u0644\u064a\u0629\u060c \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u0648\u0642\u0639 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643.<\/p>\n\n\n\n

\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0641\u0631\u0635:<\/strong> Research often leads businesses<\/a> to discover untapped market segments, new product ideas, or service enhancements that competitors might have missed.<\/p>\n\n\n\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u0633\u0646\u0629:<\/strong> By understanding the marketing tactics that resonate with the audience (based on competitors’ successful campaigns), businesses can design more effective marketing strategies<\/a>. This means better ROI on marketing investments.<\/p>\n\n\n\n

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\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/strong> Instead of learning through trial and error, businesses can look at competitors’ successes<\/a> and failures. This not only accelerates learning but can also lead to more cost-efficient operations.<\/p>\n\n\n\n

\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631:<\/strong> Recognizing competitive threats early on enables businesses to adapt and respond, thereby reducing potential risks to market share or profitability<\/a>.<\/p>\n\n\n\n

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\u0641\u0631\u0635 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/h2>\n\n\n\n

\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0631\u0624\u064a\u0629 \u0623\u0648\u0636\u062d \u0644\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0633\u0639. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0646\u0638\u0631\u0629 \u0645\u062a\u0639\u0645\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0634\u0623 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/p>\n\n\n\n

\u062a\u0645\u0627\u064a\u0632 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0641\u064a \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0644\u0623 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0627\u063a\u0627\u062a. \u0648\u0647\u0630\u0627 \u0644\u0627 \u064a\u0636\u0645\u0646 \u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0645\u0643\u0646\u0647 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0633\u0639\u0627\u0631 \u0645\u062a\u0645\u064a\u0632\u0629.<\/p>\n\n\n\n

\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/strong> \u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0642\u062f \u064a\u0643\u0634\u0641 \u0639\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0648\u062c\u0648\u062f \u0634\u0631\u0627\u0643\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0623\u0643\u062b\u0631 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629 \u0623\u0643\u0628\u0631 \u0644\u0643\u0644\u0627 \u0627\u0644\u0637\u0631\u0641\u064a\u0646.<\/p>\n\n\n\n

Market Expansion: Identifying regions or segments<\/a> where competitors are underperforming can pave the way for businesses to expand into these untapped territories, capturing a fresh audience.<\/p>\n\n\n\n

\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u064a \u064a\u062a\u0628\u0646\u0627\u0647\u0627 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646. \u062a\u0645\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0648\u0636\u0639 \u0639\u0631\u0648\u0636\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629\u060c \u0625\u0645\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u062c\u0645\u0639\u0629\u060c \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629.<\/p>\n\n\n\n

\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627:<\/strong> \u0625\u0646 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0644\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0628\u0646\u064a \u062d\u0644\u0648\u0644 \u0645\u0645\u0627\u062b\u0644\u0629 (\u0623\u0648 \u0623\u0641\u0636\u0644)\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/p>\n\n\n\n

\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0635\u064a\u0627\u063a\u0629 \u0631\u0648\u0627\u064a\u0627\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0625\u0642\u0646\u0627\u0639\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646\u0647\u0627 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u062a\u0637\u0644\u0639\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0648\u0642\u064a\u0645\u0647.<\/p>\n\n\n\n

Acquisition Targets: Competitor research<\/a> might reveal struggling competitors who could be potential acquisition targets. Acquiring such businesses can lead to rapid expansion, technology acquisition, or elimination of competition.<\/p>\n\n\n\n

\u0645\u062d\u0641\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631:<\/strong> Understanding what competitors are doing can spark innovation. Businesses can either improve upon competitors’ ideas or find entirely new solutions to market<\/a> needs.<\/p>\n\n\n\n

\u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062e\u0635\u0635\u0629:<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0648\u062a\u0644\u0643 \u063a\u064a\u0631 \u0627\u0644\u0646\u0627\u062c\u062d\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627\u060c \u0648\u062a\u0636\u0645\u0646 \u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0648\u062a\u062d\u0648\u064a\u0644\u064b\u0627 \u0623\u0641\u0636\u0644.<\/p>\n\n\n\n

\u062a\u062d\u062f\u064a\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/h2>\n\n\n\n

\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062a\u0648\u0641\u0631 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u0649 \u0648\u0641\u0631\u0635\u064b\u0627 \u0634\u0627\u0645\u0644\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u064a\u0647\u0627 - \u0648\u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u063a\u0648\u0635 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/p>\n\n\n\n

\u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629:<\/strong> \u062a\u062a\u0637\u0648\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u062d\u064a\u062b \u064a\u062f\u062e\u0644 \u0644\u0627\u0639\u0628\u0648\u0646 \u062c\u062f\u062f \u0625\u0644\u0649 \u0627\u0644\u0633\u0627\u062d\u0629 \u0648\u064a\u0642\u0648\u0645 \u0627\u0644\u0644\u0627\u0639\u0628\u0648\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646 \u0628\u062a\u063a\u064a\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0633\u062a\u0639\u062f\u0629 \u0644\u0644\u062a\u0643\u064a\u0641 \u0628\u0633\u0631\u0639\u0629 \u0645\u0639 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/p>\n\n\n\n

\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629:<\/strong> \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629 \u0647\u064a \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0641\u0639\u0627\u0644\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u062d\u062f\u064a\u062b\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 (\u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0643\u064a\u0627\u0646\u0627\u062a \u062e\u0627\u0635\u0629) \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0643\u0644 \u062a\u062d\u062f\u064a\u064b\u0627.<\/p>\n\n\n\n

\u062e\u0637\u0631 \u0627\u0644\u0646\u0633\u062e:<\/strong> \u0647\u0646\u0627\u0643 \u062e\u0637 \u0631\u0641\u064a\u0639 \u0628\u064a\u0646 \u0627\u0633\u062a\u0644\u0647\u0627\u0645 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u0642\u0644\u064a\u062f\u0647\u0645 \u062a\u0645\u0627\u0645\u064b\u0627. \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647\u0627 \u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u0628\u062a\u0643\u0631 \u0623\u064a\u0636\u064b\u0627 \u0648\u062a\u062d\u062a\u0641\u0638 \u0628\u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627.<\/p>\n\n\n\n

\u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629:<\/strong> \u0642\u062f \u062a\u0643\u0648\u0646 \u0628\u0639\u0636 \u0623\u0633\u0627\u0644\u064a\u0628 \u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u063a\u064a\u0631 \u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0623\u0648 \u062d\u062a\u0649 \u063a\u064a\u0631 \u0642\u0627\u0646\u0648\u0646\u064a\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647\u0627 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0635\u062d\u064a\u062d \u0645\u0646 \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629.<\/p>\n\n\n\n

\u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629:<\/strong> \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0641\u0647\u0645 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u062e\u0637\u0631 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0630\u0643\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0628\u0642\u0627\u0621 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0641\u064a \u0645\u0631\u0643\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627.<\/p>\n\n\n\n

\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0633\u0631\u064a\u0629:<\/strong> \u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0642\u062f \u062a\u0642\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0633\u0627\u0633\u0629. \u0648\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0645\u0633\u0624\u0648\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0633\u0631\u064a\u062a\u0647\u0627 \u0648\u0636\u0645\u0627\u0646 \u0639\u062f\u0645 \u0625\u0633\u0627\u0621\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627.<\/p>\n\n\n\n

\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/strong> \u0625\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0634\u064a\u0621 \u0648\u0627\u062d\u062f\u061b \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0647\u0648 \u0634\u064a\u0621 \u0622\u062e\u0631. \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0643\u0645 \u0627\u0644\u0647\u0627\u0626\u0644 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0627\u0626\u0644\u0627\u064b\u060c \u0648\u064a\u062a\u0637\u0644\u0628 \u0623\u062f\u0648\u0627\u062a \u0648\u062e\u0628\u0631\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u062a\u0634\u0648\u064a\u0634 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0630\u0627\u062a \u0645\u0639\u0646\u0649.<\/p>","protected":false},"excerpt":{"rendered":"

\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0646\u0638\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0646 \u0645\u0634\u0647\u062f \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>","protected":false},"author":1,"featured_media":71170,"parent":14514,"menu_order":402,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44081","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/44081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=44081"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/44081\/revisions"}],"predecessor-version":[{"id":81401,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/44081\/revisions\/81401"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/71170"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=44081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}