{"id":43804,"date":"2023-10-11T11:06:16","date_gmt":"2023-10-11T15:06:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43804"},"modified":"2026-03-24T18:21:47","modified_gmt":"2026-03-24T22:21:47","slug":"%d9%86%d9%82%d8%b7%d8%a9-%d8%b4%d8%b1%d8%a7%d8%a1-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d9%86%d9%82%d8%b7%d8%a9-%d8%b4%d8%b1%d8%a7%d8%a1-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/","title":{"rendered":"\u0646\u0642\u0637\u0629 \u0634\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0646\u0642\u0637\u0629 \u0634\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d05a9467\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d05a9467\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Point of sale point of purchase (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0643\u064a\u0641 \u064a\u062a\u062e\u0630 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0648\u0646 \u0641\u064a\u0647\u0627 \u0639\u062f\u062f\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0645\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u061f \u062a\u062a\u0639\u0645\u0642 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 (PoP) \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u062d\u0627\u0633\u0645\u060c \u0648\u062a\u0633\u062a\u0643\u0634\u0641 \u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u064a\u0639. \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u0639\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0639\u0631\u0648\u0636\u0647\u0627 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u062a\u063a\u0644\u064a\u0641\u060c \u0641\u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u0641\u062a\u062d \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062d\u0633\u0646\u0629 \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 (PoP)\u061f<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d9%86%d9%82%d8%a7%d8%b7-%d8%a7%d9%84%d8%a8%d9%8a%d8%b9-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639\"  data-wpil-monitor-id=\"4912\">Point of purchase market research<\/a> involves aims to understand how consumers interact with products and make buying decisions in real-time. This research is typically conducted in retail environments such as supermarkets, malls, or online platforms, where customers have direct access to products.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ar\/vox-pops-%d9%88%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u0641\u0648\u0643\u0633 \u0628\u0648\u0628\u0633\"  data-wpil-monitor-id=\"4316\">PoP market research<\/a> also helps in optimizing the customer&#8217;s purchasing experience. By studying consumer behavior at the point of purchase, companies can make informed decisions about product placement, pricing strategies, and marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u0647\u0645\u064a\u0629 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/h2>\n\n\n\n<p>\u062a\u0639\u062a\u0628\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 PoP \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0642\u0635\u0648\u0649 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0630\u0644\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0641\u0647\u0645 <\/strong><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%a8%d9%88%d8%a8-%d8%a7%d9%84%d9%83%d9%88%d8%b1%d9%8a%d8%a9-k-%d8%a7%d9%84%d8%a8%d9%88%d8%a8\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0628\u0648\u0628 \u0627\u0644\u0643\u0648\u0631\u064a | \u0627\u0644\u0643\u064a\u0628\u0648\u0628\"  data-wpil-monitor-id=\"2638\">Consumer Behavior: By conducting PoP market research<\/a>, businesses gain valuable insights into consumer behavior patterns. They can identify the factors that impact purchasing decisions such as price sensitivity, brand loyalty, product features, and packaging. This understanding enables companies to align their marketing strategies and product offerings accordingly, resulting in higher customer satisfaction and increased sales.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c:<\/strong> \u064a\u0639\u062f \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0633\u0627\u0639\u062f \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0648 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0644\u0639\u0631\u0636 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0623\u0646\u0645\u0627\u0637 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631\u060c \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0646\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0633\u0645\u062d \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0628\u0634\u0623\u0646 \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0648\u062a\u0634\u0643\u064a\u0644\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0648\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u0625\u0639\u0644\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/strong> \u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u0649 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0647\u0627. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0639\u064a\u0631 \u0641\u0639\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0625\u0644\u0649 \u0623\u0642\u0635\u0649 \u062d\u062f \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0642\u062f\u0631\u062a\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0641\u0648\u0627\u0626\u062f \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f87f009f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f87f009f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Point of sale point of purchase (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0641\u0648\u0627\u0626\u062f \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 PoP \u0645\u062a\u0639\u062f\u062f\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u062a\u0633\u0628\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631:<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u062a\u062c\u0631. \u0648\u0647\u0630\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062e\u0635\u064a\u0635 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li><strong>\u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629:<\/strong> \u0625\u0646 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647 \u0639\u0646\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 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\u062a\u062d\u0633\u064a\u0646 \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0647\u0645 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0639\u0645\u0644\u064a\u0629 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\u0648\u0648\u0644\u0627\u0626\u0647\u0645. \u062a\u0645\u0643\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 PoP \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0641\u0647\u0645 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u062a\u0644\u0628\u064a\u062a\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621<\/h2>\n\n\n\n<p>\u064a\u062a\u0637\u0648\u0631 \u0645\u062c\u0627\u0644 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0645\u062f\u0641\u0648\u0639\u064b\u0627 \u0628\u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0648\u062a\u063a\u064a\u064a\u0631 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 PoP:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a:<\/strong> \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u062e\u0644\u0627\u0644 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 PoP. \u0648\u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 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\u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0648\u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u062e\u0635\u0635\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 (AR) \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a (VR):<\/strong> \u062a\u0639\u0645\u0644 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0648\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u062a\u0633\u0648\u0642 \u063a\u0627\u0645\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062a\u0635\u0648\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0634\u0631\u0627\u0621 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0646\u0627\u0631\u0629. \u064a\u0648\u0641\u0631 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0623\u064a\u0636\u064b\u0627 \u0641\u0631\u0635\u064b\u0627 \u0644\u0645\u062d\u0627\u0643\u0627\u0629 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u062e\u0637\u064a\u0637\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631:<\/strong> Social media platforms provide a wealth of data for PoP <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%a3%d9%81%d9%84%d8%a7%d9%85-%d8%a7%d9%84%d9%85%d9%88%d8%b3%d9%8a%d9%82%d9%8a%d8%a9-%d9%88%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%aa%d8%b1%d8%ae%d9%8a%d8%b5-%d8%a7%d9%84\/\" title=\"\u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u064a\u0629 \u0648\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u062a\u0631\u062e\u064a\u0635 \u0627\u0644\u0648\u0633\u0627\u0626\u0637\"  data-wpil-monitor-id=\"11438\">market<\/a> research. By monitoring social media conversations and analyzing sentiment, businesses can understand consumer perceptions, preferences, and trends. This information can be used to tailor marketing campaigns, improve product offerings, and address customer concerns promptly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0641\u0631\u0635 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a42abbd1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a42abbd1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Point of sale point of purchase (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u064a\u0642\u062f\u0645 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0645\u062a\u0637\u0648\u0631 \u0644\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u0631\u0635\u064b\u0627 \u0645\u062a\u0646\u0648\u0639\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 PoP:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635:<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 PoP\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0648\u0645\u062e\u0635\u0635\u0629. \u0648\u0647\u0630\u0627 \u0644\u0627 \u064a\u0639\u0632\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0632\u064a\u062f \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/strong> \u0645\u0639 \u0638\u0647\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0635\u0628\u062d \u0644\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0631\u0635\u0629 \u0644\u062f\u0645\u062c \u0642\u0646\u0648\u0627\u062a\u0647\u0627 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0642\u0646\u0648\u0627\u062a\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0633\u0644\u0627\u0633\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 PoP \u0631\u0624\u0649 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u0642 \u0645\u062a\u0633\u0642\u0629 \u0648\u0634\u062e\u0635\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u0641\u0631 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u064a\u0645\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0648\u062b\u064a\u0642 \u0645\u0639 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u0632\u064a\u0632 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0631\u0635\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0642\u0637\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0634\u0643\u0644 \u0646\u0634\u0637. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u063a\u0627\u0645\u0631\u0629 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0632\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621<\/h2>\n\n\n\n<p>\u064a\u0628\u062f\u0648 \u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0639\u062f\u064b\u0627 \u0645\u0639 \u0648\u062c\u0648\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0645\u0633\u0627\u0631\u0647\u0627 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0639\u0632\u0632 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u0643\u0627\u0645\u0644 \u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 (IoT):<\/strong> \u0633\u064a\u0624\u062f\u064a \u062a\u0643\u0627\u0645\u0644 \u0623\u062c\u0647\u0632\u0629 \u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0645\u0639 \u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0625\u0644\u0649 \u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0645\u0643\u0646 \u0644\u0644\u0623\u0631\u0641\u0641 \u0627\u0644\u0630\u0643\u064a\u0629\u060c \u0648\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a\u060c \u0648\u0639\u0644\u0627\u0645\u0627\u062a RFID \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u0642.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629:<\/strong> \u0645\u0639 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629\u060c \u0633\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629. \u0648\u0633\u062a\u0645\u0643\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062e\u0641\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0646\u0628\u0624\u0627\u062a \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u0642 \u0628\u0627\u0644\u0635\u0648\u062a:<\/strong> Voice-activated assistants are gaining popularity. Businesses will need to adapt their PoP market research <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%af%d9%88%d8%a7%d8%a6%d8%b1-%d9%85%d8%aa%d8%b9%d8%af%d8%af%d8%a9-%d9%85%d9%86-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1%d9%8a%d9%86-%d8%ba%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d8%a8%d8%a7%d8%b4%d8%b1%d9%8a\/\" title=\"\u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0648\u0646 \u0641\u064a \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\"  data-wpil-monitor-id=\"2264\">strategies<\/a> to understand how voice-activated shopping influences consumer behavior and preferences.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u062a\u062a\u0636\u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>","protected":false},"author":1,"featured_media":64429,"parent":14514,"menu_order":397,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43804","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/43804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=43804"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/43804\/revisions"}],"predecessor-version":[{"id":85024,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/43804\/revisions\/85024"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/64429"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=43804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}