{"id":41219,"date":"2023-01-16T03:29:33","date_gmt":"2023-01-16T03:29:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41219"},"modified":"2026-03-12T21:51:45","modified_gmt":"2026-03-13T01:51:45","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a7%d9%84%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a7%d9%84%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-86df8dd6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-86df8dd6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-11.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Strategy consulting (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u0645\u0627 \u0647\u0648 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/h2>\n\n\n\n<p class=\"p2\">\u064a\u0631\u062a\u0628\u0637 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0645\u0633\u0648\u0642 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0641\u064a\u0644\u064a\u0628 \u0643\u0648\u062a\u0644\u0631\u060c \u0641\u0625\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 &quot;\u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0639\u0631\u0648\u0636 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0635\u0648\u0631\u062a\u0647\u0627 \u0644\u062a\u062d\u062a\u0644 \u0645\u0643\u0627\u0646\u064b\u0627 \u0645\u0645\u064a\u0632\u064b\u0627 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641&quot;. \u0648\u0628\u0639\u0628\u0627\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u0641\u0625\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0635\u0641 \u0645\u062f\u0649 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0625\u0646\u0647 \u064a\u0648\u0636\u062d \u0645\u0627 \u064a\u0645\u064a\u0632 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0648\u064a\u062e\u0628\u0631\u0646\u0627 \u0623\u064a\u0646 \u0648\u0643\u064a\u0641 \u062a\u062a\u0648\u0636\u0639 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"p2\">Companies use UX <a title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u062a\u0646\u0634\u064a\u0637 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d9%84%d8%aa%d8%a3%d9%83%d8%af-%d9%85%d9%86-%d8%a3%d9%86-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%8a%d8%aa%d8%b0%d9%83%d8%b1%d9%88%d9%86-%d8%b1%d8%b3%d8%a7%d9%84%d8%aa%d9%83\/\" data-wpil-monitor-id=\"2288\">Market Research to define the brand<\/a> position. They examine how potential and current customers interact with the Brand. They also use data to fuel the next steps. This type of <a title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-sis-%d9%88%d9%88%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\" data-wpil-monitor-id=\"2517\">Brand Positioning Strategy Market Research<\/a> is powerful. <a title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0628\u0644\u062f\u064a\u0629\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%a8%d9%84%d8%af%d9%8a%d8%a9\/\" data-wpil-monitor-id=\"3477\">Research allows advertising and marketing<\/a> teams to understand their market of interest better. It\u2019s better than making assumptions or resorting to what worked in the past.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u0644\u0645\u0627\u0630\u0627 \u064a\u0639\u062a\u0628\u0631 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0647\u0645\u064b\u0627\u061f<\/h2>\n\n\n\n<p class=\"p2\">\u062a\u0631\u062a\u0628\u0637 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0628\u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0644\u0645\u0627\u0630\u0627\u061f \u0644\u0623\u0646\u0647\u0627 \u062a\u0634\u0643\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0644\u062f\u064a\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0623\u0633\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0644\u0642\u062f \u0623\u0638\u0647\u0631 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0631\u063a\u0628\u062a\u0647\u0645 \u0641\u064a \u0634\u0631\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n<p class=\"p2\">\u0623\u062f\u0627\u0629 \u0623\u062e\u0631\u0649 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0644\u062c\u0645\u0639 \u0648\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627. \u0641\u064a \u0648\u0627\u0642\u0639 \u0627\u0644\u0623\u0645\u0631\u060c \u0641\u0647\u0648 \u064a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0648\u0636\u0639\u0647\u0645 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n\n\n\n<p class=\"p2\">\u064a\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0629. \u0641\u0647\u0648 \u064a\u0645\u0646\u062d\u0647\u0645 \u0637\u0631\u064a\u0642\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0644\u0628\u0647\u0627 \u0639\u0644\u0627\u0645\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u0625\u0646\u0647 \u062f\u0627\u062e\u0644\u064a\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u064a\u0627\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n\n\n\n<p class=\"p2\">A logo or tagline alone won\u2019t do the job of <a title=\"\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0635\u064a\u0646\u064a\u0629\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a5%d9%86%d8%b4%d8%a7%d8%a1-%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%b9%d8%a7%d9%84%d9%85%d9%8a%d8%a9-%d9%84%d9%84%d8%b5%d9%8a%d9%86\/\" data-wpil-monitor-id=\"3665\">building a solid brand<\/a>. You have to think about how customers will see you. What will make you different from other firms offering similar products or services? That\u2019s why it\u2019s essential to be strategic about positioning. Ensure that your Brand appeals to the right audience.<\/p>\n\n\n\n<p class=\"p2\">\u064a\u0624\u062f\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0646\u0627\u0643. \u0625\u0646\u0647 \u064a\u062b\u0628\u062a\u0647 \u0643\u0634\u064a\u0621 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a\u0647. \u0625\u0646\u0647 \u064a\u0633\u0643\u062a \u0636\u062c\u064a\u062c \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u0623\u0644\u0642. \u0634\u064a\u0621 \u0622\u062e\u0631 \u064a\u062a\u0639\u0644\u0642 \u0628\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0623\u0646\u0647 \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u062a\u0648\u0635\u064a\u0644 \u0631\u0633\u0627\u0644\u062a\u0643 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u062a\u0642\u0635\u0641\u0646\u0627 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0644 \u064a\u0648\u0645\u060c \u0641\u064a \u0643\u0644 \u0632\u0627\u0648\u064a\u0629. \u0627\u0644\u062c\u0645\u064a\u0639 \u064a\u062a\u0646\u0627\u0641\u0633\u0648\u0646 \u0639\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645\u0643 \u0648\u0648\u0642\u062a\u0643. \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0643\u0633\u0631 \u0627\u0644\u0641\u0648\u0636\u0649. \u0625\u0646\u0647 \u064a\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0646\u0648\u064a \u062c\u0630\u0628\u0647\u0645 \u0648\u0633\u0637 \u0643\u0644 \u0647\u0630\u0627 \u0627\u0644\u0636\u062c\u064a\u062c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h3>\n\n\n\n<p class=\"p2\">\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0637\u0644\u0628\u0647 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0637\u0639 \u0625\u0635\u0628\u0639\u0643: \u0636\u0645\u0627\u062f\u0629 \u0623\u0645 \u0636\u0645\u0627\u062f\u0629\u061f \u0648\u0625\u0644\u064a\u0643 \u0643\u064a\u0641 \u064a\u0645\u0643\u0651\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u0642\u062f\u0645\u0647\u0627:<\/p>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li>\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0648\u0633\u064a\u0644\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0643\u0634\u0643 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u0623\u0646\u062a \u062a\u0641\u0639\u0644 \u0630\u0644\u0643 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062c\u0639\u0644\u0647\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643. \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0631\u0631 \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0648\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u0630\u0628\u0647\u0645 \u062a\u0641\u0631\u062f\u0643. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062c\u0639\u0644\u0647\u0645 \u064a\u062e\u062a\u0627\u0631\u0648\u0646\u0643.<\/li>\n\n\n\n<li>\u0625\u0646\u0634\u0627\u0621 \u0645\u062e\u0637\u0637 \u062c\u0648\u0647\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0644\u0628\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0627\u060c \u0648\u0647\u064a \u0628\u062f\u0627\u064a\u0629 \u0623\u064a \u0628\u064a\u0627\u0646 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0645\u062e\u0637\u0637 \u062c\u0648\u0647\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u062a\u0646\u0638\u064a\u0645 \u0623\u0641\u0643\u0627\u0631\u0643\u060c \u0628\u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0648\u062c\u0632\u0629.<\/li>\n\n\n\n<li>\u0627\u0628\u062d\u062b \u0639\u0646 \u0645\u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u062d\u062f\u064a\u062f \u0647\u0648\u064a\u062a\u0647. \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u062d\u062f\u062f \u0642\u064a\u0645\u0643 \u0648\u0631\u0633\u0627\u0644\u062a\u0643 \u0648\u0645\u0627 \u064a\u0645\u064a\u0632\u0643 \u0639\u0646 \u0628\u0642\u064a\u0629 \u0627\u0644\u0633\u0648\u0642.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u062d\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n\n\n\n<p class=\"p2\">\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646. \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0643\u0627\u0646\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0639\u062f \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u0635\u062f\u0631\u064b\u0627 \u0645\u0645\u062a\u0627\u0632\u064b\u0627 \u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u064a\u0645\u0643\u0646\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0643.<\/p>\n\n\n\n<p class=\"p2\">You can establish this <a title=\"\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 B2B \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%aa%d8%a8%d8%b9-%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a7%d9%84%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d9%84%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-b2b\/\" data-wpil-monitor-id=\"4318\">position through Qualitative Market Research<\/a>. With this type of research, customers talk about their purchases. Or, you can use Quantitative Market Research Surveys.<\/p>\n\n\n\n<p class=\"p2\">You\u2019ll also need to do <a title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d8%aa%d9%85%d9%8a%d9%8a%d8%b2-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9\/\" data-wpil-monitor-id=\"2863\">\u0623\u0628\u062d\u0627\u062b \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642<\/a> as part of your Brand Positioning effort. This type of <a title=\"\u0641\u0631\u0627\u063a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%81%d8%b1%d8%a7%d8%ba\/\" data-wpil-monitor-id=\"4868\">\u0628\u062d\u062b<\/a> looks at the prospects of your market. It shows you where you\u2019re falling short, so you can improve and strengthen your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0625\u0639\u0627\u062f\u0629 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n\n\n\n<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0648\u0636\u0648\u062d \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0645\u064a\u0632\u0647\u0627 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0623\u062f\u0627\u0626\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u0641\u0625\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629\u061b \u0625\u0646\u0647 \u0639\u0646\u0635\u0631 \u062d\u064a\u0648\u064a \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0648\u062f\u0641\u0639 \u0627\u0644\u0646\u0645\u0648.<\/p>\n\n\n\n<p>How can businesses navigate the intricacies of brand repositioning to ensure they not only meet but exceed market expectations? The key lies in comprehensive market research tailored to unearth the insights that drive successful <a title=\"\u0645\u0631\u0627\u062c\u0639\u0629 \u0643\u062a\u0627\u0628: \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0623\u0643\u0627\u0630\u064a\u0628 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\" href=\"https:\/\/www.sisinternational.com\/ar\/%d9%85%d8%b1%d8%a7%d8%ac%d8%b9%d8%a9-%d9%83%d8%aa%d8%a7%d8%a8-%d8%a7%d9%84%d8%ad%d9%82%d9%8a%d9%82%d8%a9-%d8%aa%d9%83%d9%85%d9%86-%d9%81%d9%8a-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa\/\" data-wpil-monitor-id=\"4463\">brand<\/a> transformations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0625\u0639\u0627\u062f\u0629 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f \u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0645\u0647\u0645\u061f<\/h2>\n\n\n\n<p>To remain competitive and relevant, businesses must reassess and adjust their brand&#8217;s position in the market. This reassessment is where <a title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a7%d9%84%d9%82%d8%af%d9%8a%d9%85\/\" data-wpil-monitor-id=\"3716\">brand repositioning market research<\/a> steps in, it involves analyzing every facet of the brand&#8217;s current standing and meticulously planning its future trajectory.<\/p>\n\n\n\n<p>For this reason, <a title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\" href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9\/\" data-wpil-monitor-id=\"6741\">brand repositioning market research<\/a> helps businesses understand how their brand is perceived, determine the direction it should take, and identify the gaps between current perceptions and desired positioning. Moreover, it encompasses a variety of research methods (including qualitative and quantitative analysis) to gather comprehensive insights into consumer attitudes, market trends, and the competitive landscape.<\/p>\n\n\n\n<p>The importance of <a title=\"\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\" href=\"https:\/\/www.sisinternational.com\/ar\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d8%a7%d9%85%d8%a9\/\" data-wpil-monitor-id=\"2237\">brand repositioning market research<\/a> becomes even more pronounced for companies in the public eye. For companies on the brink of going public or those that have recently done so, this research is crucial. The findings provide a strategic foundation for crafting a brand narrative that aligns with investor expectations and market demands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0625\u0639\u0627\u062f\u0629 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n\n\n\n<p>\u064a\u0639\u062a\u0645\u062f \u0646\u062c\u0627\u062d \u062c\u0647\u0648\u062f \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0632\u0632 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0646\u0641\u0633\u0647\u0627.<\/p>\n\n\n\n<p>\u0644\u0643\u064a \u062a\u0643\u0648\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0623\u062f\u0627\u0629 \u0642\u064a\u0645\u0629 \u0641\u064a \u0625\u0639\u0627\u062f\u0629 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0627\u0645\u0644\u0629\u060c \u0648\u062a\u0633\u062a\u0643\u0634\u0641 \u0632\u0648\u0627\u064a\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0648\u062c\u0648\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0635\u0648\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0634\u0645\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u062a\u0635\u0648\u064a\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645.<\/p>\n\n\n\n<p>\u062a\u0639\u062f \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0627\u0645\u0644\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0622\u062e\u0631. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0645\u062d\u062f\u0648\u062f\u064a\u0646\u060c \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u064a\u0641 \u0645\u0639 \u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0645\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u062d\u062b \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u0641\u0627\u062f\u0629 \u0628\u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u062f\u0648\u0646 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0632\u0627\u0626\u062f\u0629 \u0639\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0630\u0627\u062a \u0635\u0644\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u062a\u0637\u064a\u0644 \u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629.<\/p>\n\n\n\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u062a\u0639\u062f \u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u062a\u0647\u0627 \u0639\u0627\u0645\u0644\u0627\u064b \u0631\u0626\u064a\u0633\u064a\u0627\u064b \u0644\u0623\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0630\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0622\u062b\u0627\u0631 \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0644\u0630\u0644\u0643\u060c \u064a\u0639\u062f \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0646\u0639\u0643\u0627\u0633\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0644\u0644\u0633\u0648\u0642 \u0648\u0645\u0639\u0646\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0635\u0627\u0631\u0645\u0629 \u0648\u0646\u0642\u0627\u0637 \u0628\u064a\u0627\u0646\u0627\u062a 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