{"id":40928,"date":"2022-09-20T23:28:33","date_gmt":"2022-09-20T23:28:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40928"},"modified":"2026-01-26T16:57:06","modified_gmt":"2026-01-26T21:57:06","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a7%d9%84%d9%82%d8%af%d9%8a%d9%85","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a7%d9%84%d9%82%d8%af%d9%8a%d9%85\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1123b83b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1123b83b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Predictive analytics (22)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>One can expect car design, computer operating systems, and clothing styles to change. Shouldn&#8217;t it be the same with the look of a brand? When is it time to give a brand an update? The first sign is a subtle change in what a <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a%d8%a9\/\" title=\"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\"  data-wpil-monitor-id=\"1812\">brand is \u201cabout.\u201d Market<\/a> research is a critical element in expressing the new brand. Well-executed <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d8%aa%d9%85%d9%8a%d9%8a%d8%b2-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\"  data-wpil-monitor-id=\"2867\">\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631<\/a> enables companies to redesign their brand. The end product should define what they do, who they are, and why people can count on them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0639\u0627\u0644\u0645\u064a<\/h2>\n\n\n\n<p>Strong <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\"  data-wpil-monitor-id=\"7072\">brands outpace the market<\/a> average. They also outstrip the financial markets index. Many businesses now reserve sizable portions of their marketing budgets for digital media. This digital budget is necessary to remain relevant in the marketplace. It also helps them to forge deeper connections with their customers.<\/p>\n\n\n\n<p>\u0643\u0645\u0627 \u064a\u062a\u0637\u0648\u0631 \u062c\u064a\u0644 \u062c\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627. \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u064a\u0646\u0645\u0627 \u0643\u0627\u0646\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645. \u0644\u0642\u062f \u0623\u062f\u0649 \u0638\u0647\u0648\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0625\u0644\u0649 \u0646\u0642\u0644 \u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0647\u064a\u0643\u0644 \u0625\u0644\u0649 \u0627\u0644\u062b\u0642\u0627\u0641\u0629.<\/p>\n\n\n\n<p>The upswing of digital has also transformed the way marketers communicate. Marketers now connect with their agency partners and customers using digital technology. The primary <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%ad%d8%b1%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0631\u0629\"  data-wpil-monitor-id=\"6282\">duties and the central features of marketing<\/a> stay the same. The functions have had to increase in scope, though. The new tasks are to accommodate the shifting nature of the world in which brands operate.<\/p>\n\n\n\n<p>\u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u064a\u062f \u062a\u0639\u0631\u064a\u0641 \u0646\u0641\u0633\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u064a\u0646\u062f\u0647\u0627\u0645. \u062a\u0639\u062f \u0634\u0631\u0643\u0629 \u0648\u064a\u0646\u062f\u0647\u0627\u0645 \u0623\u0643\u0628\u0631 \u0634\u0631\u0643\u0629 \u0641\u0646\u0627\u062f\u0642 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u062d\u064a\u062b \u062a\u0645\u062a\u0644\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 7800 \u0641\u0646\u062f\u0642. \u0642\u0627\u0645\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0624\u062e\u0631\u064b\u0627 \u0628\u0625\u0635\u0644\u0627\u062d \u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0633\u062a\u0629 \u0639\u0634\u0631. \u0643\u0645\u0627 \u0627\u0633\u062a\u062b\u0645\u0631\u062a \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0642\u0627\u0645\u062a \u0628\u062a\u062d\u062f\u064a\u062b \u0645\u0645\u062a\u0644\u0643\u0627\u062a\u0647\u0627 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0623\u0639\u0644\u0646\u062a \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0639\u0646 \u0634\u0631\u0627\u0643\u0627\u062a \u0648\u0645\u0632\u0627\u064a\u0627 \u062c\u062f\u064a\u062f\u0629 \u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0633\u064a\u0627\u062d \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0642\u062f\u0645 \u0625\u0644\u0649 \u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u062d\u062f\u062b<\/h2>\n\n\n\n<p>\u062a\u0628\u064a\u0639 \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u064a\u0648\u0645 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u0628\u064a\u0639\u0647\u0627 \u0641\u064a \u0639\u0627\u0645 1920. \u0643\u064a\u0641 \u062a\u0641\u0639\u0644 \u0630\u0644\u0643\u061f \u0625\u0646 \u0639\u0631\u0648\u0636\u0647\u0645 \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0648\u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0643\u0645\u0627 \u0643\u0627\u0646\u062a \u0642\u0628\u0644 \u0645\u0627\u0626\u0629 \u0639\u0627\u0645. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u0644\u0645 \u0623\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0646\u0627\u0633\u0628 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0628\u062f\u0623\u062a \u0634\u0631\u0643\u0629 LEGO \u0643\u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629 \u0641\u064a \u0639\u0627\u0645 1939 \u0641\u064a \u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u062e\u0634\u0628\u064a\u0629 \u0641\u064a \u0627\u0644\u062f\u0646\u0645\u0627\u0631\u0643. \u0642\u0627\u0645\u062a \u0634\u0631\u0643\u0629 LEGO \u0645\u0624\u062e\u0631\u064b\u0627 \u0628\u062a\u0637\u0648\u064a\u0631 \u0644\u0639\u0628\u0629 \u0641\u064a\u062f\u064a\u0648 \u0644\u0623\u062c\u0647\u0632\u0629 PlayStation \u0648Xbox \u0648Nintendo.<\/p>\n\n\n\n<p>\u0645\u062b\u0627\u0644 \u0622\u062e\u0631 \u0647\u0648 \u0643\u0631\u0627\u0641\u062a \u0627\u0644\u0645\u0639\u0643\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062c\u0628\u0646. \u0623\u0631\u0627\u062f\u062a \u0634\u0631\u0643\u0629 \u0643\u0631\u0627\u0641\u062a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0633\u0648\u0642 \u0639\u0634\u0627\u0642 \u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0644\u0643\u0646\u0647\u0627 \u0644\u0645 \u062a\u0631\u063a\u0628 \u0641\u064a \u0625\u062e\u0627\u0641\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. 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\u0639\u0644\u064a\u0647\u0645.<\/p>","protected":false},"author":1,"featured_media":70175,"parent":14514,"menu_order":145,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40928","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/40928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=40928"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/40928\/revisions"}],"predecessor-version":[{"id":80636,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/40928\/revisions\/80636"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/70175"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=40928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}