{"id":39684,"date":"2022-01-18T04:33:24","date_gmt":"2022-01-18T04:33:24","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39684"},"modified":"2026-01-25T16:48:55","modified_gmt":"2026-01-25T21:48:55","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b9%d8%b4%d8%a8","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%ad%d9%84%d9%88%d9%84-%d8%a7%d9%84%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d9%83%d9%85%d9%8a%d8%a9-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a%d8%a9\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b9%d8%b4%d8%a8\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 TURF"},"content":{"rendered":"

\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 TURF<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\u0645\u0627 \u0647\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 TURF\u061f<\/h2>\n\n\n\n

TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a mix of products based on how many people like that blend.<\/p>\n\n\n\n

\u064a\u0635\u0641 "\u0627\u0644\u0648\u0635\u0648\u0644" (\u062d\u0631\u0641 R \u0641\u064a TURF) \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u062a\u0635\u0644 \u0628\u0647\u0645. "\u0627\u0644\u062a\u0631\u062f\u062f" \u064a\u0639\u0646\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0635\u0644 \u0641\u064a\u0647\u0627 \u0628\u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0634\u062e\u0627\u0635.<\/p>\n\n\n\n

\u064a\u0648\u0641\u0631 TURF \u0637\u0631\u064a\u0642\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0644\u0645\u0646\u062a\u062c. \u0648\u064a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0627\u0629 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 TURF\u060c \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0645\u0643\u0646\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a. \u062b\u0645 \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u062d\u0644\u0644 \u0628\u062a\u0642\u064a\u064a\u0645 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639. \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u064a\u0648\u0641\u0631 \u062a\u062d\u0644\u064a\u0644 TURF \u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a \u0644\u0645 \u064a\u0623\u062e\u0630\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631.<\/p>\n\n\n\n

\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0641\u0648\u0627\u0626\u062f\u0647\u060c \u0641\u0625\u0646 \u062a\u062d\u0644\u064a\u0644 TURF \u0644\u0647 \u0628\u0639\u0636 \u0627\u0644\u062d\u062f\u0648\u062f. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0644\u0627 \u064a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629.<\/p>\n\n\n\n

\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 TURF\u061f<\/p>\n\n\n\n

\u062a\u0639\u062f TURF \u0623\u062f\u0627\u0629 \u0641\u0639\u0627\u0644\u0629 \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0633\u064a\u0627\u0642\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0636\u0628\u0637 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/p>\n\n\n\n

Another feature of TURF analysis is that it helps researchers<\/a> understand the effect of removing or including a product offering. To add, it makes the most of the market strategy used.<\/p>\n\n\n\n

\u064a\u0639\u0645\u0644 TURF \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0627\u062a \u0623\u0648 \u0627\u0644\u0646\u0633\u0628 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a. \u0648\u064a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629.<\/p>\n\n\n\n

\u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n\n\n\n

\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 TURF\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0623\u062f\u0646\u0627\u0647 \u0647\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u0635\u0644\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639:<\/p>\n\n\n\n

- \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0648\u0646<\/p>\n\n\n\n

- \u0645\u062f\u064a\u0631 \u062a\u0633\u0648\u064a\u0642<\/p>\n\n\n\n

- \u0627\u062e\u0635\u0627\u0626\u064a \u062a\u0633\u0648\u064a\u0642<\/p>\n\n\n\n

- \u0645\u0637\u0648\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/p>\n\n\n\n

\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 TURF<\/h2>\n\n\n\n

This method provides high valued insights to companies. Thus, it is helpful for those who wish to expand product portfolios. Its ability to spot the potential and reach of products is crucial. A TURF analysis can suggest products that will further improve market<\/a> reach.<\/p>\n\n\n\n

It allows a business to devise an ideal product and service marketing strategy<\/a>. This strategy is essential for brands.<\/p>\n\n\n\n

\u064a\u0633\u0627\u0639\u062f TURF \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649:<\/p>\n\n\n\n

\u2013 Potential market share when launching new products<\/a><\/p>\n\n\n\n

\u2013 \u062e\u0637 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u0645\u062b\u0644 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0642\u062f\u0645\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/p>\n\n\n\n

\u2013 \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645\u062a\u0639 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u062a\u062c<\/p>\n\n\n\n

- \u0623\u0641\u0636\u0644 \u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0645\u0632\u062c\u0647\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/p>\n\n\n\n

\u2013 \u0623\u0641\u0636\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062c\u062f\u062f<\/a><\/p>\n\n\n\n

\u2013 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a<\/p>\n\n\n\n

\u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u064a\u062f \u0634\u0631\u0643\u0629 \u0645\u0627 \u062a\u0637\u0648\u064a\u0631 \u0634\u064a\u0621 \u062c\u062f\u064a\u062f \u0623\u0648 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0641\u0647\u0648 \u064a\u0648\u0641\u0631 \u0631\u0624\u0649 \u062c\u064a\u062f\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629. \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u0625\u0646\u0641\u0627\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n\n\n\n

\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n\n\n\n

\u064a\u0642\u062f\u0645 \u062a\u062d\u0644\u064a\u0644 TURF \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062d\u062f \u0645\u0646 \u062f\u0642\u062a\u0647. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0631\u0621 \u0623\u0646 \u064a\u0639\u0648\u0636 \u0639\u0646 \u0647\u0630\u0627. \u0648\u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0645\u062f\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628 \u0644\u0644\u0645\u0646\u062a\u062c.<\/p>\n\n\n\n

\u0642\u0628\u0644 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u062f\u064a\u0645 \u0623\u0648\u0635\u0627\u0641 \u062f\u0642\u064a\u0642\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0621 \u0623\u0646 \u064a\u062d\u062f\u062f \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0634\u0643\u0644 "\u0645\u062f\u0649 \u0627\u0644\u0648\u0635\u0648\u0644". \u064a\u062d\u062f\u062b \u0627\u0644\u0648\u0635\u0648\u0644 \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u064a\u062f \u0627\u0644\u0634\u062e\u0635 \u0645\u0646\u062a\u062c\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0641\u064a \u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/p>\n\n\n\n

\u062d\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 TURF<\/h2>\n\n\n\n

Quantitative, qualitative, and strategy research are helpful for market<\/a> research. These methods may take the form of interviews, surveys, or focus groups. TURF Analysis is another tool that aids \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631<\/a>.<\/p>\n\n\n\n

Its ability to predict market trends makes it ideal. It\u2019s also a boon when a business wants to penetrate the market<\/a>. Thus, it is crucial for a company that deals with a product or service.<\/p>\n\n\n\n

Analysts can mix TURF with other market research<\/a> strategies. In this way, they can get a complete picture. Thus, the user will have more significant insights into consumer preference and market<\/a> potential.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

TURF Market Research What is TURF Market Research? TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a … \u0625\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<\/a><\/p>","protected":false},"author":1,"featured_media":69513,"parent":14660,"menu_order":26,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39684","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/39684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=39684"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/39684\/revisions"}],"predecessor-version":[{"id":81695,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/39684\/revisions\/81695"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/69513"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=39684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}