{"id":31498,"date":"2019-04-20T21:44:07","date_gmt":"2019-04-20T21:44:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31498"},"modified":"2026-01-25T17:07:48","modified_gmt":"2026-01-25T22:07:48","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%b1%d8%b4%d9%8a%d9%82%d8%a9","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d8%a8%d8%aa%d9%83%d8%a7%d8%b1\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%b1%d8%b4%d9%8a%d9%82%d8%a9\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0631\u0634\u064a\u0642\u0629"},"content":{"rendered":"

\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0631\u0634\u064a\u0642\u0629<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Agile is an approach to carrying out projects with speed and flexibility. <\/span><\/h2>\n\n\n\n

It adapts to changes in market and sector conditions. It turns these changes into a competitive advantage. How can it do that? By chopping the project into small parts to deliver them little by little in a defined time. All companies increasingly need to be flexible since they are in a constant state of uncertainty. A global economy, digital disruption,<\/span> and new technologies are constantly changing the business landscape.\u00a0 Companies must be able to react and adapt to an unexpected change quickly and efficiently. \u00a0<\/span><\/p>\n\n\n\n

\u062c\u0639\u0644 \u0639\u0645\u0644\u0643 \u0645\u0631\u0646\u064b\u0627<\/strong><\/span><\/h2>\n\n\n\n

Companies are now taking a comprehensive Agile approach. They are implementing their principles and techniques throughout their organizations. They are also employing business agility in groups outside of information technology (IT). Many companies are currently expanding Agile into three main areas. These areas are product development, human resources, and portfolio management. <\/span><\/p>\n\n\n\n

\u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0646\u0647\u062c \u0648\u0645\u0645\u0627\u0631\u0633\u0627\u062a Agile. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0633\u064a\u0643\u0648\u0646 \u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u0631. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u062d\u0633\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0628. \u0642\u062f \u062a\u062d\u062a\u0627\u062c \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062b \u0644\u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0645\u0628\u0627\u062f\u0626 \u0648\u0642\u064a\u0645 Agile.<\/span><\/p>\n\n\n\n

\u0645\u0639 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0644\u064a\u0646\u0629\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0628\u0639\u0636 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u0648\u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629. \u0648\u0647\u064a \u062a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0646\u0647\u062c. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u064a\u0646\u0628\u063a\u064a \u0644\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u062a\u0635\u0628\u062d \u0623\u0635\u063a\u0631 \u062d\u062c\u0645\u0627 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627. \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u062a\u062e\u0644\u0635 \u0645\u0646 \u0623\u0634\u064a\u0627\u0621 \u0645\u062b\u0644 \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0648\u0627\u0644\u0627\u062e\u062a\u0646\u0627\u0642\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><\/p>\n\n\n\n

\u064a\u0648\u0636\u062d Agile \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0643\u064a\u0641 \u0623\u0646 \u062a\u0642\u062f\u064a\u0645 \u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0633\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0631\u0636\u0627. \u0633\u064a\u0633\u0645\u062d \u0623\u064a\u0636\u064b\u0627 \u0628\u062d\u0644\u0642\u0629 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0623\u0643\u062b\u0631 \u0625\u062d\u0643\u0627\u0645\u064b\u0627. \u062a\u0633\u0645\u062d \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 "Google Design Sprint" \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0648\u0636\u0639 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629. \u0643\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0647\u0645 \u0628\u0641\u062d\u0635 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0648\u0642\u062a \u0633\u0627\u0628\u0642 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n\n\n\n

\u0643\u064a\u0641 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0645\u0631\u0648\u0646\u0629<\/h2>\n\n\n\n

The Agile approach is flexible and easier to learn. A unique feature is that it uses multidisciplinary teams. It brings together marketing people and designers<\/a>. It also includes those involved in the development and the business side of the company. Together, they provide the most realistic vision possible for the end user.<\/span><\/p>\n\n\n\n

The Agile marketing concept is innovative<\/a>. It is of special interest to those who work with online applications, because companies need to respond faster to consumer interactions in the digital environment. <\/span><\/p>\n\n\n\n

Agile marketers or researchers<\/a> have a significant amount of data at their fingertips. For example, social media analytics provide insight into clients who use these platforms. Agile market researchers can interact with customers using social content. Companies can use this valuable information for the optimization of their marketing<\/a> campaigns. They can also use it to engage with existing clients and reduce churn rates.<\/span><\/p>\n\n\n\n

\u062d\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0631\u0634\u064a\u0642\u0629<\/h2>\n\n\n\n

The role of \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062a\u062c\u0631<\/a> is to generate information in time to create or align brand strategies. These strategies must be consumer-focused. Agility in this process, often seen as a differential, begins to be a need. Some research models must have a time for data<\/a> collection and analysis. This set time must be greater than what the market needs. Thus, incorporating new business models for the segment becomes essential. <\/span><\/p>\n\n\n\n

\u0631\u0634\u064a\u0642\u0629 \u0633\u0628\u0631\u064a\u0646\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/strong><\/span><\/h2>\n\n\n\n

Scrum \u0647\u064a \u0637\u0631\u064a\u0642\u0629 Agile \u0645\u062d\u062f\u062f\u0629 \u0648\u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u062a\u062f\u0631\u064a\u062c\u064a\u0629. Sprint \u0647\u0648 \u0648\u0642\u062a \u0645\u062d\u062f\u062f \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646 \u062e\u0644\u0627\u0644\u0647 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0642\u062f\u064a\u0645\u0647 \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0629. \u064a\u0634\u064a\u0631 \u062a\u062e\u0637\u064a\u0637 Sprint \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u062a\u062a\u0636\u0645\u0646 Scrum Master \u0627\u0644\u0630\u064a \u064a\u0642\u0648\u0645 \u0628\u062a\u064a\u0633\u064a\u0631 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639. \u0648\u064a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0645\u0627\u0644\u0643 \u0627\u0644\u0645\u0646\u062a\u062c. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u062a\u0648\u0636\u064a\u062d \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u062a\u0631\u0627\u0643\u0645\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0642\u0628\u0648\u0644\u0647\u0627. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u0641\u0631\u064a\u0642 \u0631\u0634\u064a\u0642. \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u064a\u0642 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0648\u0641\u0627\u0621 \u0628\u0627\u0644\u062a\u0632\u0627\u0645 Sprint \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0645.<\/span><\/p>\n\n\n\n

Agile Sprints are helpful in IT product and advertising testing<\/a>.  Companies can test a Minimum Viable Product<\/a> or prototype with a small number of interviews, make changes, and then test again in several phases.  This allows a better, cheaper and faster product development process.<\/p>\n\n\n\n

\u0641\u0648\u0627\u0626\u062f \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0631\u0634\u064a\u0642\u0629<\/h2>\n\n\n\n

\u062a\u0639\u062a\u0628\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646:<\/span><\/p>\n\n\n\n