{"id":29698,"date":"2019-01-06T00:50:32","date_gmt":"2019-01-06T00:50:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=29698"},"modified":"2025-09-14T00:06:30","modified_gmt":"2025-09-14T04:06:30","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d9%84%d8%b9%d9%86%d8%a7%d9%8a%d8%a9-%d8%a8%d8%a7%d9%84%d8%b4%d8%b9%d8%b1","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d9%85%d9%8a%d9%84\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d9%84%d8%b9%d9%86%d8%a7%d9%8a%d8%a9-%d8%a8%d8%a7%d9%84%d8%b4%d8%b9%d8%b1\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-388899fa\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-388899fa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eyecare-2.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Eyecare (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eyecare-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eyecare-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eyecare-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eyecare-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eyecare-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631 \u0647\u064a \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0638\u0647\u0631 \u0623\u0648 \u062a\u0635\u0641\u064a\u0641\u0629 \u0627\u0644\u0634\u0639\u0631 \u0627\u0644\u0645\u0641\u0636\u0644\u0629. \u0648\u0645\u0646 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u062a\u062c\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0634\u0627\u0645\u0628\u0648. \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0634\u0627\u0645\u0628\u0648 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0645\u0646\u0642\u064a\u060c \u0627\u0644\u0645\u0643\u062b\u0641\u060c \u0648\u0627\u0644\u062a\u0646\u0639\u064a\u0645. \u0628\u0644\u0633\u0645 \u0627\u0644\u0634\u0639\u0631 \u0647\u0648 \u0639\u0646\u0635\u0631 \u0623\u0633\u0627\u0633\u064a \u0622\u062e\u0631 \u064a\u0623\u062a\u064a \u0641\u064a \u0623\u0634\u0643\u0627\u0644 \u0639\u062f\u064a\u062f\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u0643\u064a\u0641\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u062a\u0631\u0643 \u0639\u0644\u0649 \u0627\u0644\u0634\u0639\u0631\u060c \u0648\u0627\u0644\u0634\u0637\u0641\u060c \u0648\u0627\u0644\u0628\u0644\u0633\u0645 \u0627\u0644\u0639\u0645\u064a\u0642. \u062a\u0634\u0645\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631 \u0627\u0644\u0623\u062e\u0631\u0649 \u0632\u064a\u0648\u062a \u0627\u0644\u0634\u0639\u0631 \u0648\u0627\u0644\u0623\u0645\u0635\u0627\u0644 \u0648\u0627\u0644\u0645\u0631\u0627\u0647\u0645 \u0648\u0634\u0645\u0639 \u0627\u0644\u0634\u0639\u0631. \u0648\u062a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0645\u0648\u0633 \u0648\u0627\u0644\u0628\u062e\u0627\u062e\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0647\u0644\u0627\u0645\u064a\u0629.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631 \u0645\u0647\u0645\u0629<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0634\u0639\u0631 \u0647\u0648 \u0623\u062d\u062f \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u0646\u062a\u0628\u0647 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0639\u0646\u062f\u0645\u0627 \u064a\u0644\u062a\u0642\u0648\u0646 \u0644\u0644\u0645\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0634\u0639\u0631 \u0645\u0624\u0634\u0631\u064b\u0627 \u0639\u0644\u0649 \u0639\u0645\u0631 \u0627\u0644\u0634\u062e\u0635 \u0648\u062d\u0627\u0644\u062a\u0647 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u062d\u062a\u0649 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0638\u0627\u0641\u0629. \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a. \u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u0627 \u062a\u062a\u0631\u0643 \u0627\u0644\u062e\u0635\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0644\u0641\u0627\u0626\u0641 \u0627\u0644\u0644\u0627\u0645\u0639\u0629 \u0648\u0627\u0644\u062c\u0645\u064a\u0644\u0629 \u0627\u0646\u0637\u0628\u0627\u0639\u064b\u0627 \u062c\u064a\u062f\u064b\u0627. \u062a\u0644\u0639\u0628 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0623\u064a\u0636\u064b\u0627 \u062f\u0648\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0634\u0639\u0631 \u0635\u062d\u064a. \u064a\u0645\u0646\u0639 \u062d\u062f\u0648\u062b \u0623\u0636\u0631\u0627\u0631 \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0646\u0637\u0627\u0642\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0633\u0627\u0642\u0637 \u0627\u0644\u0634\u0639\u0631. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0634\u0639\u0631 \u0627\u0644\u0642\u0648\u064a \u0648\u0627\u0644\u0644\u0627\u0645\u0639 \u0627\u062a\u0628\u0627\u0639 \u0646\u0638\u0627\u0645 \u064a\u0648\u0645\u064a.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0641\u0631\u0635 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u062b\u0644 \u062d\u0631\u0643\u0629 \u0627\u0644\u0634\u0639\u0631 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0627\u0644\u0645\u0632\u062f\u0647\u0631\u0629 \u062a\u062f\u0641\u0639 \u0646\u0645\u0648 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631. \u0648\u062a\u0639\u062f \u0627\u0644\u0628\u0631\u0627\u0632\u064a\u0644 \u0648\u0627\u0644\u0635\u064a\u0646 \u0648\u0627\u0644\u0647\u0646\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646 \u0627\u0644\u0628\u0627\u0631\u0632\u064a\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639. \u0648\u062a\u0633\u062c\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u062b\u0644 \u0625\u0646\u062f\u0648\u0646\u064a\u0633\u064a\u0627 \u0648\u062a\u0631\u0643\u064a\u0627 \u0623\u064a\u0636\u064b\u0627 \u0645\u0643\u0627\u0633\u0628 \u0642\u0648\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0647\u064a \u0646\u062a\u064a\u062c\u0629 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0634\u0627\u0645\u0628\u0648 \u0628\u0634\u0643\u0644 \u0623\u0642\u0648\u0649. \u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0631\u064a\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0647\u0646\u062f \u062a\u0642\u0648\u062f \u0627\u0644\u0646\u0645\u0648. \u0648\u062a\u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u062b\u0644\u062b\u064a \u0633\u0643\u0627\u0646 \u0627\u0644\u0647\u0646\u062f. \u064a\u0633\u062a\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u0648\u0646 \u0644\u0631\u0648\u062a\u064a\u0646 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u063a\u0631\u0628\u064a. \u0628\u062f\u0623 \u0627\u0644\u0643\u062b\u064a\u0631\u0648\u0646 \u0628\u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u0635\u0627\u0628\u0648\u0646 \u0628\u0627\u0644\u0634\u0627\u0645\u0628\u0648.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0635\u0639\u0648\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketers and retailers are implementing omnichannel strategies. These strategies enable a uniform shopping experience for consumers. <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1\/\" title=\"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631\u061f \u062a\u0633\u0648\u064a\u0642 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0627\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u061f\"  data-wpil-monitor-id=\"9080\">Marketing and retail channels include social media<\/a>, the Internet, direct mail, and surveys. They also include emails and phone calls. Review and rating sites and <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 | \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631\"  data-wpil-monitor-id=\"9082\">in-store experiences are also marketing and retail<\/a> channels. Haircare industry players have to deliver a consistent brand experience across these channels. In that way, consumers can maintain a favorable view of their brand identity.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Emerging haircare <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b9%d8%b7%d9%88%d8%b1-%d8%a7%d9%84%d9%81%d8%a7%d8%ae%d8%b1%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0637\u0648\u0631 \u0627\u0644\u0641\u0627\u062e\u0631\u0629\"  data-wpil-monitor-id=\"9072\">brands are using new outlets and marketing<\/a> channels. That is how they capitalize on the changes within the industry. With digital disruption comes the rise in influencer marketing. Online magazine readers can watch videos of stylists creating hairdos using certain products. This advertising technique is far more effective than traditional print. It also works better than TV commercials, since it engages the consumer more.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Managers have several <a href=\"https:\/\/www.sisinternational.com\/ar\/tools-and-resources-for-qualitative-market-research\/\" title=\"\u0623\u062f\u0648\u0627\u062a \u0648\u0645\u0648\u0627\u0631\u062f \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0646\u0648\u0639\u064a\u0629\"  data-wpil-monitor-id=\"9070\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/a> methods at their disposal. They can use <strong>\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/strong>\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0645\u0646\u062d\u0647\u0645 \u0622\u0631\u0627\u0621 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646. \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0639\u0644\u0649 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u0642\u062f\u064a\u0645 \u0631\u0624\u0649 \u0647\u0627\u0626\u0644\u0629 \u062d\u0648\u0644 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0645. \u0623\u062f\u0627\u0629 \u0642\u064a\u0645\u0629 \u0623\u062e\u0631\u0649 \u0647\u064a \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627. \u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u0648\u062c\u064a\u0647\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0644\u0639\u062f\u0629 \u062c\u0648\u0627\u0646\u0628 \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0624\u0633\u0633\u064a.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%b9%d9%8a%d8%af-%d8%a7%d9%84%d9%81%d8%b5%d8%ad-%d9%88%d8%a3%d8%b1%d9%86%d8%a8-%d8%a7%d9%84%d8%b4%d9%88%d9%83%d9%88%d9%84%d8%a7%d8%aa%d8%a9-%d8%a7%d9%84%d8%b0%d9%8a-%d9%84%d8%a7-%d9%85%d9%81%d8%b1\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0639\u064a\u062f \u0627\u0644\u0641\u0635\u062d\"  data-wpil-monitor-id=\"9074\">SIS conducts Qualitative Research<\/a> including Focus Groups, <strong>\u0634\u062e\u0635\u064a\u0627<\/strong> \u0648 <strong>\u0627\u0644\u0627\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0645\u062a\u0646\u0642\u0644\u0629<\/strong>, <strong>\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>, <strong>\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646<\/strong>\u060c \u0648 <strong>\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0628\u0635\u064a\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/strong>.&nbsp; We interview customers as well as Hair Salon professionals, distributors, store purchasing decision makers, Beauty bloggers, Influencers, and Beauty Industry Executives<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0643\u0645\u064a<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fe882623\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fe882623\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-2.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"K beauty korean (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s easy to use surveys to <a href=\"https:\/\/www.sisinternational.com\/ar\/top-5-benefits-of-conducting-quantitative-market-research\/\" title=\"\u0623\u0647\u0645 5 \u0641\u0648\u0627\u0626\u062f \u0644\u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0645\u064a\u0629\"  data-wpil-monitor-id=\"9069\">conduct quantitative market research<\/a> online. This method helps managers in the haircare industry to access demographic information. With demographics, they can find out about almost anything. They can use <strong>\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629<\/strong> \u0644\u0642\u064a\u0627\u0633 \u0645\u0627 \u064a\u062d\u0628\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0639\u0644\u0627\u0645\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0633\u062a\u062e\u0628\u0631\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0623\u064a\u0636\u064b\u0627 \u0628\u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c\u0647 \u0627\u0644\u0633\u0648\u0642. <strong>\u0623\u0628\u062d\u0627\u062b \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u064a\u0646<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644.<\/span><\/p>\n\n\n\n<p>\u062a\u062c\u0631\u064a SIS <strong>\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0632\u0644 (IHUTs)<\/strong> \u0648 <strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c<\/strong>.&nbsp; We have a <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2\/%d9%85%d8%b1%d8%a7%d9%81%d9%82-%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a9-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2-%d9%85%d8%af%d9%8a%d9%86%d8%a9-%d9%86%d9%8a%d9%88%d9%8a%d9%88%d8%b1%d9%83\/\" title=\"\u0645\u0631\u0627\u0641\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643\"  data-wpil-monitor-id=\"9076\">Focus Group Facility<\/a> in NYC, and have conducted many studies where consumers pick up products and conduct surveys.<\/p>\n\n\n\n<p>\u0623\u062c\u0631\u062a SIS \u0623\u064a\u0636\u064b\u0627 <strong>\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0635\u0627\u0644\u0648\u0646 \u0627\u0644\u0634\u0639\u0631<\/strong> \u0645\u0639 \u0645\u0635\u0641\u0641\u064a \u0627\u0644\u0634\u0639\u0631 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0634\u0627\u0645\u0628\u0648 \u062c\u062f\u064a\u062f \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0645\u0639 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u062d\u062a\u0631\u0641\u064a \u0627\u0644\u0635\u0627\u0644\u0648\u0646 \u0628\u0639\u062f \u0630\u0644\u0643. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0643\u0627\u0646 \u0639\u0644\u064a\u0646\u0627 \u062a\u0648\u0638\u064a\u0641 \u0646\u0633\u0627\u0621 \u0628\u0623\u0646\u0648\u0627\u0639 \u0634\u0639\u0631 \u0648\u062e\u0644\u0641\u064a\u0627\u062a \u0639\u0631\u0642\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u064a\u0646\u0629 \u062a\u0645\u062b\u064a\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0637\u0631\u0642 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0628\u0647\u0627 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c <strong><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%ba%d8%b7%d9%8a%d8%a9\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a2%d8%b3%d9%8a%d8%a7\/%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d9%81%d8%b1%d8%b5-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%a2%d8%b3%d9%8a%d9%88%d9%8a%d8%a9\/\" title=\"\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u0629\"  data-wpil-monitor-id=\"9078\">\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642<\/a><\/strong> identify favorable circumstances and risks. Haircare businesses can understand the market before building or expanding an offering.&nbsp; They can also use <strong>\u062a\u062d\u0644\u064a\u0644 \u062a\u0646\u0627\u0641\u0633\u064a<\/strong>. This analysis helps them determine what makes their products and services unique.&nbsp; They will learn what attributes they should play up to attract their target market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0623\u062f\u0627\u0629 \u0623\u062e\u0631\u0649 \u0647\u064a <strong>\u062a\u062d\u062c\u064a\u0645 \u0627\u0644\u0633\u0648\u0642<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0631 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642. \u0648\u0623\u062e\u064a\u0631\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 <strong>\u062a\u062a\u0628\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/strong> \u0648 <strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647<\/strong>. Trend Analysis identifies the drivers of rising trends, and recommends ways to capitalize on them. It tells companies the direction in which the market is moving. Trend analysis goes deeper than just identifying where the market is moving. It shows managers whether the market is trending up or down, or what it means for your business. This information is vital for strategic and marketing decision-making.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631\u060c \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0646\u0648\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062d\u0648\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0639\u0631.<\/p>","protected":false},"author":1,"featured_media":64498,"parent":27176,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29698","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/29698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=29698"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/29698\/revisions"}],"predecessor-version":[{"id":81519,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/29698\/revisions\/81519"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/64498"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=29698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}