{"id":29698,"date":"2019-01-06T00:50:32","date_gmt":"2019-01-06T00:50:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=29698"},"modified":"2025-09-14T00:06:30","modified_gmt":"2025-09-14T04:06:30","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d9%84%d8%b9%d9%86%d8%a7%d9%8a%d8%a9-%d8%a8%d8%a7%d9%84%d8%b4%d8%b9%d8%b1","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/solutions\/beauty-product-market-research\/haircare-market-research\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631"},"content":{"rendered":"

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\"SIS<\/figure>\n\n\n\n

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\u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0644\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631 \u0645\u0646\u0627\u0641\u0630 \u0648\u0642\u0646\u0648\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u062c\u062f\u064a\u062f\u0629. \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u0641\u064a\u062f\u0648\u0646 \u0628\u0647\u0627 \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0645\u0639 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u0623\u062a\u064a \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631. \u064a\u0645\u0643\u0646 \u0644\u0642\u0631\u0627\u0621 \u0627\u0644\u0645\u062c\u0644\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0634\u0627\u0647\u062f\u0629 \u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 \u0644\u0645\u0635\u0641\u0641\u064a \u0627\u0644\u0634\u0639\u0631 \u0648\u0647\u0645 \u064a\u0635\u0646\u0639\u0648\u0646 \u062a\u0633\u0631\u064a\u062d\u0627\u062a \u0627\u0644\u0634\u0639\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0639\u064a\u0646\u0629. \u062a\u0639\u062a\u0628\u0631 \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0647\u0630\u0647 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631.<\/span><\/p>\n\n\n\n

\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a<\/span><\/h2>\n\n\n\n

\u0644\u062f\u0649 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u062a\u062d\u062a \u062a\u0635\u0631\u0641\u0647\u0645. \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/strong>\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0645\u0646\u062d\u0647\u0645 \u0622\u0631\u0627\u0621 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646. \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0639\u0644\u0649 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u0642\u062f\u064a\u0645 \u0631\u0624\u0649 \u0647\u0627\u0626\u0644\u0629 \u062d\u0648\u0644 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0645. \u0623\u062f\u0627\u0629 \u0642\u064a\u0645\u0629 \u0623\u062e\u0631\u0649 \u0647\u064a \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627. \u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u0648\u062c\u064a\u0647\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0644\u0639\u062f\u0629 \u062c\u0648\u0627\u0646\u0628 \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0624\u0633\u0633\u064a.<\/span><\/p>\n\n\n\n

\u062a\u062c\u0631\u064a SIS \u0623\u0628\u062d\u0627\u062b\u064b\u0627 \u0646\u0648\u0639\u064a\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u0634\u062e\u0635\u064a\u0627<\/strong> \u0648 \u0627\u0644\u0627\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0645\u062a\u0646\u0642\u0644\u0629<\/strong>, \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>, \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646<\/strong>\u060c \u0648 \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0628\u0635\u064a\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/strong>.  We interview customers as well as Hair Salon professionals, distributors, store purchasing decision makers, Beauty bloggers, Influencers, and Beauty Industry Executives<\/p>\n\n\n\n

\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0643\u0645\u064a<\/span><\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\u062a\u062c\u0631\u064a SIS \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0632\u0644 (IHUTs)<\/strong> \u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c<\/strong>.  We have a Focus Group Facility in NYC, and have conducted many studies where consumers pick up products and conduct surveys.<\/p>\n\n\n\n

\u0623\u062c\u0631\u062a SIS \u0623\u064a\u0636\u064b\u0627 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0635\u0627\u0644\u0648\u0646 \u0627\u0644\u0634\u0639\u0631<\/strong> \u0645\u0639 \u0645\u0635\u0641\u0641\u064a \u0627\u0644\u0634\u0639\u0631 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0634\u0627\u0645\u0628\u0648 \u062c\u062f\u064a\u062f \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0645\u0639 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u062d\u062a\u0631\u0641\u064a \u0627\u0644\u0635\u0627\u0644\u0648\u0646 \u0628\u0639\u062f \u0630\u0644\u0643. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0643\u0627\u0646 \u0639\u0644\u064a\u0646\u0627 \u062a\u0648\u0638\u064a\u0641 \u0646\u0633\u0627\u0621 \u0628\u0623\u0646\u0648\u0627\u0639 \u0634\u0639\u0631 \u0648\u062e\u0644\u0641\u064a\u0627\u062a \u0639\u0631\u0642\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u064a\u0646\u0629 \u062a\u0645\u062b\u064a\u0644\u064a\u0629.<\/p>\n\n\n\n

\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/h2>\n\n\n\n

\u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0637\u0631\u0642 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0628\u0647\u0627 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642<\/strong> identify favorable circumstances and risks. Haircare businesses can understand the market before building or expanding an offering.  They can also use \u062a\u062d\u0644\u064a\u0644 \u062a\u0646\u0627\u0641\u0633\u064a<\/strong>. This analysis helps them determine what makes their products and services unique.  They will learn what attributes they should play up to attract their target market.<\/span><\/p>\n\n\n\n

\u0623\u062f\u0627\u0629 \u0623\u062e\u0631\u0649 \u0647\u064a \u062a\u062d\u062c\u064a\u0645 \u0627\u0644\u0633\u0648\u0642<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0631 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642. \u0648\u0623\u062e\u064a\u0631\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u062a\u062a\u0628\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/strong> \u0648 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647<\/strong>. Trend Analysis identifies the drivers of rising trends, and recommends ways to capitalize on them. It tells companies the direction in which the market is moving. Trend analysis goes deeper than just identifying where the market is moving. It shows managers whether the market is trending up or down, or what it means for your business. This information is vital for strategic and marketing decision-making.<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631\u060c \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0646\u0648\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062d\u0648\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0639\u0631.<\/p>","protected":false},"author":1,"featured_media":64498,"parent":27176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29698","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/29698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=29698"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/29698\/revisions"}],"predecessor-version":[{"id":68419,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/29698\/revisions\/68419"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/64498"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=29698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}