{"id":27415,"date":"2018-07-18T16:02:21","date_gmt":"2018-07-18T16:02:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27415"},"modified":"2025-09-14T00:22:24","modified_gmt":"2025-09-14T04:22:24","slug":"%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%a8%d8%aa%d9%83%d8%a7%d8%b1-%d8%a7%d9%84%d8%ac%d9%85%d8%a7%d9%84","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/solutions\/beauty-product-market-research\/beauty-innovation-consulting\/","title":{"rendered":"\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062c\u0645\u0627\u0644"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062c\u0645\u0627\u0644<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-85ac4a54\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-85ac4a54\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Personal care (15)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u0637\u0644\u0642\u062a SIS \u0642\u0633\u0645 \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0628\u0634\u0631\u0629 \u0648\u0627\u0644\u0634\u0639\u0631<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS has an existing client base of global beauty companies from its established Market Research division, and announced the expansion of its suite of services to include Innovation, Product Testing, and Trend Consulting solutions. &nbsp;These new services emerged with the growing need for Beauty, Health and Wellness clients to rapidly innovate products amidst a changing Customer Journey and evolving digital landscape. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ruth Stanat, CEO and Founder of SIS Beauty Innovation, explained that today\u2019s digital world has led to an explosion of new products, technologies, and new competitors. &nbsp;As a result, SIS Beauty Innovation provides Innovation Consulting, Data, Reports, Insights, Trend Tracking, Influencer Marketing, and Strategic Analysis.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The full suite of SIS Beauty Innovation solutions includes:<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062c\u064a\u0644 \u0627\u0644\u0641\u0643\u0631\u0629<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062c\u0645\u0627\u0644<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0627\u062a\u062c\u0627\u0647<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u062a\u0647<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u062c\u0645\u0627\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0627\u0644\u0645\u0646\u0632\u0644<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u0648\u0642<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0647<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0630\u0643\u0627\u0621 \u062a\u0646\u0627\u0641\u0633\u064a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0633\u062a\u0634\u0627\u0631<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062d\u062f\u0627\u062b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u062f\u062b \u0623\u0645\u0627\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The service offering consists of four key solutions: Idea Generation, Product Testing, Go To Market Strategy, and Consulting.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1: \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0633\u0648\u0642<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The solutions include identifying consumer trends, patterns, and themes about trending products and behavior. &nbsp;SIS helps companies recommend lists of potential innovation projects. SIS\u2019s team leads agile product development processes to rapidly help clients innovate.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2: \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u062a\u0647<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS tests products and helps companies validate their new product ideas. &nbsp;This is accomplished by building Online Insight Communities, Focus Groups, Consumer Interviews, and In-Home Product Tests.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">\u0645\u062c\u062a\u0645\u0639\u0627\u062a Influencer Insight<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS builds online communities of trend spotters and beauty influencers including Beauty Conscious Consumers, Cosmetics Artists, Media contacts, Salon owners, Vloggers, Social Media Gurus, and Beauty Bloggers. &nbsp;These influencers provide nuance, candor and feedback on new product concepts, helping Beauty companies to prioritize trends and strategies.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0627\u062a\u062c\u0627\u0647<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS announced it has networks of trend spotters in key global cities: New York, Los Angeles, Miami, London, Milan and Shanghai. These trend spotters head to centers of culture to capture and analyze new trends. &nbsp;SIS conducts Online Ethnography research and Social Listening on a variety of social media networks. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0645 SIS \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627 \u0648 <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2\/%d9%85%d8%b1%d8%a7%d9%81%d9%82-%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a9-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2-%d9%85%d8%af%d9%8a%d9%86%d8%a9-%d9%86%d9%8a%d9%88%d9%8a%d9%88%d8%b1%d9%83\/\">\u0645\u0631\u0641\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u064a \u0645\u0627\u0646\u0647\u0627\u062a\u0646<\/a>, New York City. &nbsp;The company has some of the largest databases of beauty consumers and influencers in New York and across the United States.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u0645\u0646\u0632\u0644<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u064a SIS \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0632\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0644\u0633\u0645\u0627\u062d \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0645\u0646\u0627\u0632\u0644\u0647\u0645 \u0628\u0634\u0643\u0644 \u0645\u0631\u064a\u062d. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3: \u0627\u0630\u0647\u0628 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u0648\u0642<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS provides Strategic Analysis, Omnichannel Market Research, Beauty Industry Tracking subscriptions, Monthly competitive products alerts, Quarterly trend analysis, and custom reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4: \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With in-depth access to influencers and beauty-conscious consumers, SIS conducts Event Consulting, Public Speaking and Influencer Marketing. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u062d\u062f\u062f\u062a SIS \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0631\u0648\u0636\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u062c\u0645\u064a\u0644. &nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0623\u062b\u0631\u064a\u0627\u0621 \u0630\u0648\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u064a\u0629 (HNWIs)\u060c \u0648\u0645\u0624\u062b\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u060c \u0648\u0641\u0646\u0627\u0646\u064a \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u060c \u0648\u0623\u0635\u062d\u0627\u0628 \u0635\u0627\u0644\u0648\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644. &nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0645\u0646\u0634\u0623\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0645\u0644\u0648\u0643\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0641\u064a \u0642\u0644\u0628 \u0645\u0627\u0646\u0647\u0627\u062a\u0646<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062a\u0645\u062a\u0644\u0643 SIS \u0623\u0642\u0633\u0627\u0645\u064b\u0627 \u0631\u0627\u0626\u062f\u0629 \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062a\u0645\u062a\u0639 \u0628\u062e\u0628\u0631\u0629 \u062a\u0632\u064a\u062f \u0639\u0646 40 \u0639\u0627\u0645\u064b\u0627.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/span><\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u062d\u0648\u0644 SIS \u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0645\u064a\u0644<\/span><\/h2>\n\n\n\n<p class=\"p3 wp-block-paragraph\"><span class=\"s1\">\u0644\u0627 \u0634\u0643 \u0623\u0646 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0647\u064a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u0628\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u0645. \u0648\u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u062a\u0645 \u062a\u0642\u0633\u064a\u0645\u0647\u0627 \u0625\u0644\u0649 \u0628\u0636\u0639\u0629 \u0623\u062c\u0632\u0627\u0621 \u0623\u0633\u0627\u0633\u064a\u0629: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0645\u0643\u064a\u0627\u062c \u0627\u0644\u0639\u064a\u0648\u0646 \u0648\u0627\u0644\u0648\u062c\u0647\u060c \u0648\u0623\u062d\u0645\u0631 \u0627\u0644\u0634\u0641\u0627\u0647 \u0648\u0645\u0644\u0645\u0639 \u0627\u0644\u0634\u0641\u0627\u0647\u060c \u0648\u0637\u0644\u0627\u0621 \u0627\u0644\u0623\u0638\u0627\u0641\u0631<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0628\u0634\u0631\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a\u060c \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0644\u0648\u062c\u0647 \u0648\u0627\u0644\u064a\u062f\u064a\u0646 \u0648\u0623\u062c\u0632\u0627\u0621 \u0623\u062e\u0631\u0649 \u0645\u0646 \u0627\u0644\u062c\u0633\u0645<span class=\"Apple-converted-space\">&nbsp; &nbsp;<\/span><\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0633\u0631\u0639 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0646\u0645\u0648\u064b\u0627 \u0641\u064a \u0633\u0648\u0642 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629 \u0647\u064a \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629\/\u0627\u0644\u062d\u0645\u0627\u064a\u0629 \u0645\u0646 \u0627\u0644\u0634\u0645\u0633.&nbsp;<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0639\u0631 \u0645\u062b\u0644 \u0627\u0644\u0634\u0627\u0645\u0628\u0648 \u0648\u0627\u0644\u0628\u0644\u0633\u0645\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0647\u0644\u0627\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u062e\u0627\u062e\u0627\u062a\u060c \u0648\u0645\u0632\u064a\u0644\u0627\u062a \u0627\u0644\u0634\u0639\u0631 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u0639\u0637\u0648\u0631 \u0648\u0627\u0644\u0639\u0637\u0648\u0631.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0625\u0630\u0627 \u0646\u0638\u0631 \u0627\u0644\u0645\u0631\u0621 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0627\u0644 <i>\u062f\u0627\u062e\u0644<\/i> \u0648\u0643\u0630\u0644\u0643 \u0645\u0646 \u062f\u0648\u0646\u0647\u0627\u060c \u0647\u0646\u0627\u0643 \u0645\u0639\u0637\u0631\u0627\u062a \u0627\u0644\u0641\u0645 \u0648\u0627\u0644\u0646\u0641\u0633\u060c \u0648\u0645\u0639\u0627\u062c\u064a\u0646 \u0627\u0644\u0623\u0633\u0646\u0627\u0646 \u0648\u0645\u0628\u064a\u0636\u0627\u062a\u0647\u0627\u060c \u0648\u0645\u0635\u0641\u0641\u0627\u062a \u0627\u0644\u0623\u0633\u0646\u0627\u0646 \u0648\u062a\u0642\u0648\u064a\u0645\u0647\u0627\u060c \u0648\u0627\u0644\u062f\u0648\u0634\u060c \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0647\u0636\u0645 \u0645\u062b\u0644 \u0627\u0644\u0641\u064a\u062a\u0627\u0645\u064a\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u062f\u0646 \u0648\u0627\u0644\u0645\u0643\u0645\u0644\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-93593acd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-93593acd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Personal care (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"p4 wp-block-paragraph\"><span class=\"s1\">Recently, consumers have begun to purchase their products online instead of in-store.&nbsp;&nbsp;<\/span>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0635\u0627\u0631\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u062a\u062a\u0645\u0643\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u0637\u0627\u0642 \u0623\u0648\u0633\u0639 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0645\u0648\u0627\u0642\u0639 \u0645\u062a\u0627\u062c\u0631 \u0641\u0639\u0644\u064a\u0629 \u0648\u062a\u0643\u0627\u0644\u064a\u0641\u0647\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u0641\u0631\u0635 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u064a\u0629<\/span><\/h2>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0634\u0631\u0643\u062a\u0643 \u0644\u062f\u064a\u0647\u0627 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u060c \u0641\u0627\u0639\u0644\u0645 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0637\u0631\u0642 \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u062a\u0643 \u0648\u0623\u0631\u0628\u0627\u062d\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u0644\u062d\u0642\u0627\u062a \u0627\u0644\u062e\u0637\u0648\u0637<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Finding and using new distribution channels (online, YouTube, direct to consumer, dedicated retail specialty stores, in-home sales) vs drug stores and department stores<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642 \u0646\u062d\u0648 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u2013 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 (\u062e\u0627\u0635\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0622\u0633\u064a\u0627 \u0648\u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0647\u0627\u062f\u0626) \u0623\u0643\u062b\u0631 \u0648\u0639\u064a\u064b\u0627 \u0628\u0639\u062f\u062f \u0644\u0627 \u064a\u062d\u0635\u0649 \u0645\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u062a\u0634\u062a\u0631\u064a\u0647\u0627.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u062a\u062d\u062f\u064a\u0627\u062a \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 <\/span><\/h2>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Many issues need to be addressed in terms of what consumers seek from a beauty or cosmetic product. Some areas concern the following features:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0647\u064a\u0628\u0629<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0642\u064a\u0645\u0629<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0635\u062d\u0629 -<span class=\"Apple-converted-space\">&nbsp; <\/span>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u0637\u0639\u0629 \u0635\u0627\u0628\u0648\u0646 \u0645\u0642\u0627\u0628\u0644 \u062c\u0644 \u0627\u0644\u0627\u0633\u062a\u062d\u0645\u0627\u0645\u061b \u0644\u0641\u0629 \u0639\u0644\u0649 \u0645\u0642\u0627\u0628\u0644 \u0631\u0630\u0627\u0630 \u0645\u0632\u064a\u0644 \u0627\u0644\u0639\u0631\u0642<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u0631\u0627\u0626\u062d\u0629 - \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062e\u0641\u064a\u0629 \u0623\u0648 \u0642\u0648\u064a\u0629\u060c \u0639\u0634\u0628\u064a\u0629 \u0623\u0648 \u0632\u0647\u0631\u064a\u0629<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a - \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u063a\u064a\u0631 \u0645\u0633\u0628\u0628\u0629 \u0644\u0644\u062d\u0633\u0627\u0633\u064a\u0629\u060c \u0648\u0622\u0645\u0646\u0629\u060c \u0648\u0635\u062d\u064a\u062d\u0629 \u0628\u064a\u0626\u064a\u064b\u0627<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0645\u0628\u062a\u0643\u0631\u0629 - \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0623\u0644\u0648\u0627\u0646 \u0623\u0648 \u0638\u0644\u0627\u0644 \u062c\u062f\u064a\u062f\u0629\u060c \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u063a\u0631\u0627\u0636\u060c \u062a\u062f\u0648\u0645 \u0644\u0641\u062a\u0631\u0629 \u0623\u0637\u0648\u0644<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0635\u0627\u0631\u0645\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0648\u0627\u0641\u0642\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u063a\u0630\u0627\u0621 \u0648\u0627\u0644\u062f\u0648\u0627\u0621 (FDA) \u0623\u0648 \u0645\u0648\u0627\u0641\u0642\u0629 \u0623\u062e\u0631\u0649.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 <\/span><\/h2>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0644\u0639\u0628 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u062f\u0648\u0631\u064b\u0627 \u0641\u064a \u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0641\u0636\u0644 <i>\u064a\u0641\u0647\u0645<\/i> <i>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0627\u0644\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/i> \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 <i>\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062a\u0648\u062c\u064a\u0647<\/i> <i>\u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644<\/i>.&nbsp;&nbsp;<\/span><span class=\"s1\">\u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0637\u0631\u062d \u0639\u0627\u062f\u0629 \u062a\u0634\u0645\u0644:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0648\u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u061f<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641\u0648\u0646 \u062d\u0633\u0628 \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u2013 \u0627\u0644\u062c\u064a\u0644 \u0648\u0627\u0644\u062f\u062e\u0644 \u0648\u0627\u0644\u062c\u0646\u0633 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0629\u061f<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0643\u064a\u0641 \u064a\u062a\u0645 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u061f <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0645\u0627 \u0647\u0648 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u062f\u0648\u0631 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0623\u0648 \u0627\u0644\u0639\u064a\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\/<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0627\u0644\u0646\u0648\u0639 \u0648\u0627\u0644\u062d\u062c\u0645 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629\u060c \u0641\u0636\u0644\u0627\u064b \u0639\u0646 \u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c \u0648\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u0646\u062a\u062c)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u062d\u062c\u0645 \u0627\u0644\u0623\u0633\u0631\u0629 \u0645\u0642\u0627\u0628\u0644 \u0623\u0635\u063a\u0631 \u0648\u0623\u0633\u0647\u0644 \u0644\u0644\u062d\u0645\u0644\u061f<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0642\u062f\u0631\u0629 \u0627\u0644\u0631\u0643\u0627\u0628 \u0639\u0644\u0649 \u0627\u062c\u062a\u064a\u0627\u0632 \u0623\u0645\u0646 \u0627\u0644\u0645\u0637\u0627\u0631\u061f<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0647\u0644 \u062a\u0631\u063a\u0628 \u0641\u064a \u062f\u0641\u0639 \u0639\u0644\u0627\u0648\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0635\u063a\u0631 \u062d\u062c\u0645\u064b\u0627 \u0630\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0648\u0627\u062d\u062f\u061f<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u062e\u0636\u0631\u0627\u0621 \u0623\u0645 \u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629\u061f (\u0642\u0627\u0628\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0639\u0628\u0626\u0629\u060c \u0642\u0627\u0628\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0631)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u0645\u0646\u0627\u0641\u0633\u064a\u0643 <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0647\u0644 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0645\u0648\u0632\u0639\u064a\u0646 \u0623\u0648 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u061f<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062a\u063a\u064a\u0631 \u0648\u0623\u064a\u0646 \u0648\u0643\u064a\u0641 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u0643\u061f<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0645\u0627 \u0633\u064a\u0623\u062a\u064a \u0628\u0639\u062f \u0630\u0644\u0643<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"p7 wp-block-paragraph\"><span class=\"s1\">\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u062d\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 <i>\u0631\u062d\u0644\u0629 \u0627\u0644\u0632\u0628\u0648\u0646<\/i> \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0633\u0648\u0642<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0633\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0623\u064a\u0636\u064b\u0627 \u062f\u0631\u0627\u0633\u0629 \u062a\u0623\u062b\u064a\u0631 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0627 \u064a\u0644\u064a \u0637\u0648\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 (\u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a (\u064a\u0648\u062a\u064a\u0648\u0628\u060c \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0633\u0646\u0627\u0628 \u0634\u0627\u062a\u060c \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0634\u0641\u0647\u064a\u0629)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">\u0647\u0646\u0627\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0645\u062c\u062a\u0645\u0639 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0634\u0631\u0643\u0629 \u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u062f\u0648\u062f \u0623\u0641\u0639\u0627\u0644 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0623\u0633\u0626\u0644\u062a\u0643 \u0641\u064a \u0645\u0646\u0627\u0632\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0641\u064a \u0645\u0631\u0627\u0641\u0642 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0641\u064a \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u0642 \u0648\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">\u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0645\u0646\u062a\u062c (\u0645\u062b\u0644 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645) \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0648 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<\/span><\/h2>\n\n\n\n<p class=\"p6 wp-block-paragraph\"><span class=\"s1\">\u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u064a\u062a\u063a\u064a\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062c\u0645\u0627\u0644 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u0648\u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u062d\u0648\u060c \u064a\u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0642\u062f\u0645 \u0645\u064a\u0632\u0627\u062a \u0648\u0641\u0648\u0627\u0626\u062f \u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n\n\n\n<p class=\"p6 wp-block-paragraph\"><span class=\"s1\">\u0625\u0646\u0647\u0645 \u064a\u062a\u0639\u0644\u0645\u0648\u0646 \u0639\u0646 \u0627\u0644\u062c\u0645\u0627\u0644 \u0645\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0642\u0627\u062f\u0629 \u0627\u0644\u0631\u0623\u064a\u060c \u0648\u064a\u0634\u062a\u0631\u0648\u0646 \u0628\u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0645\u0627 \u0643\u0627\u0646\u0648\u0627 \u0639\u0644\u064a\u0647 \u0642\u0628\u0644 \u0628\u0636\u0639 \u0633\u0646\u0648\u0627\u062a \u0641\u0642\u0637.<\/span><\/p>\n\n\n\n<p class=\"p6 wp-block-paragraph\"><span class=\"s1\">\u0644\u0627 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0633\u0648\u0642 \u0627\u0644\u0630\u0643\u064a \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0647\u0648 \u0631\u0627\u0626\u062c \u062d\u0627\u0644\u064a\u064b\u0627 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 <\/span><span class=\"s6\">\u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0627\u062e\u0631<\/span><span class=\"s1\"> (&quot;\u0625\u0646 \u0628\u064a \u062a\u064a&quot;).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062d\u0648\u0644 \u0634\u0631\u0643\u0629 SIS \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u0644\u0623\u0628\u062d\u0627\u062b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0633\u064a\u0633 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u0644\u0623\u0628\u062d\u0627\u062b (<a href=\"https:\/\/www.sisinternational.com\/ar\/\">www.sisinternational.com<\/a>) \u0647\u064a \u0634\u0631\u0643\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u062d\u064a\u062b \u062a\u0642\u062f\u0645 \u062d\u0644\u0648\u0644\u0627\u064b \u0634\u0627\u0645\u0644\u0629 \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u0648\u0622\u0633\u064a\u0627 \u0648\u0627\u0644\u0623\u0645\u0631\u064a\u0643\u062a\u064a\u0646 \u0648\u0623\u0648\u0631\u0648\u0628\u0627 \u0648\u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645. \u062a\u0648\u0641\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0630\u0643\u0627\u0621 \u0627\u0644\u0633\u0648\u0642 \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Headquartered in New York City and founded in 1984, the company has key offices in London, Miami, Los Angeles, Paris, and Shanghai. Our coverage is Nationwide US, Europe, the Middle East, Africa, and Asia and we serve over 50 industries. SIS offers many other innovative products and services for our client\u2019s decision-making.&nbsp; We have a <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2\/%d9%85%d8%b1%d8%a7%d9%81%d9%82-%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a9-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2-%d9%85%d8%af%d9%8a%d9%86%d8%a9-%d9%86%d9%8a%d9%88%d9%8a%d9%88%d8%b1%d9%83\/\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u0645\u0646\u0634\u0623\u0629 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/a> \u0641\u064a \u0642\u0644\u0628 \u0645\u0627\u0646\u0647\u0627\u062a\u0646.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u0647\u064a \u0634\u0631\u0643\u0629 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u060c \u062d\u064a\u062b \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0630\u0647\u0627\u0628 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642.<\/p>","protected":false},"author":1,"featured_media":62487,"parent":27176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27415","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/27415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=27415"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/27415\/revisions"}],"predecessor-version":[{"id":68447,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/27415\/revisions\/68447"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/62487"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=27415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}