{"id":27258,"date":"2018-07-11T06:33:40","date_gmt":"2018-07-11T06:33:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27258"},"modified":"2026-03-06T19:50:29","modified_gmt":"2026-03-07T00:50:29","slug":"japanese-beauty-market-research-j-beauty","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/coverage\/market-research-asia\/japanese-beauty-market-research-j-beauty\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 | \u064a \u0627\u0644\u062c\u0645\u0627\u0644"},"content":{"rendered":"

\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 | \u064a \u0627\u0644\u062c\u0645\u0627\u0644<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0639\u0644\u0645 \u0645\u0639 \u0627\u0644\u0637\u0628\u064a\u0639\u0629<\/h2>\n\n\n\n

\u0627\u0644\u0639\u0644\u0645 \u0648\u0627\u0644\u0637\u0628\u064a\u0639\u0629 \u0647\u0645\u0627 \u0623\u0635\u0644 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0637\u0642\u0648\u0633 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u0644\u0639\u062f\u0629 \u0642\u0631\u0648\u0646 \u0628\u0641\u0636\u0644 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0648\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u062a\u0645\u064a\u0632. \u0644\u0637\u0627\u0644\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u062c\u0645\u0627\u0644 \u0648\u0627\u0644\u0639\u0627\u0641\u064a\u0629 \u062c\u0632\u0621\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0645\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629. \u062a\u0648\u0641\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0628\u0634\u0631\u0629 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0639\u0631\u0627\u0642 \u0648\u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0631\u064a\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0645\u0646\u062a\u062c\u0627\u062a J-beauty \u0627\u0644\u0634\u0647\u064a\u0631\u0629:<\/span><\/p>\n\n\n\n

\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629<\/span><\/h2>\n\n\n\n

\u0634\u064a\u0633\u064a\u062f\u0648<\/b><\/p>\n\n\n\n

\u0634\u064a\u0633\u064a\u062f\u0648 \u0647\u064a \u0634\u0631\u0643\u0629 \u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a. \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u062a\u0635\u0646\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0634\u0639\u0631 \u0648\u0627\u0644\u0628\u0634\u0631\u0629 \u0648\u0627\u0644\u0639\u0637\u0648\u0631 \u0648\u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644. \u062a\u0623\u0633\u0633\u062a \u0634\u0631\u0643\u0629 \u0634\u064a\u0633\u064a\u062f\u0648 \u0641\u064a \u0639\u0627\u0645 1872\u060c \u0648\u0647\u064a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0642\u062f\u0645 \u0634\u0631\u0643\u0627\u062a \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645. \u0625\u0646\u0647\u0627 \u0623\u0643\u0628\u0631 \u0634\u0631\u0643\u0629 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u062a\u062c\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u064a\u0627\u0628\u0627\u0646 \u0648\u062e\u0627\u0645\u0633 \u0623\u0643\u0628\u0631 \u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645. \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0645\u062a\u0648\u0641\u0631\u0629 \u0641\u0642\u0637 \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0645\u062e\u062a\u0627\u0631\u0629.<\/span><\/p>\n\n\n\n

\u0625\u0633 \u0643\u064a\u0647-\u0625\u064a<\/b><\/p>\n\n\n\n

SK-II \u0647\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 J-beauty \u062a\u0645 \u0625\u0637\u0644\u0627\u0642\u0647\u0627 \u0641\u064a \u0639\u0627\u0645 1980. \u0648\u0642\u062f \u0637\u0648\u0631 \u0627\u0644\u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0648\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a. \u0643\u0627\u0646\u0648\u0627 \u064a\u0633\u062a\u0643\u0634\u0641\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629. \u0627\u0633\u062a\u062d\u0648\u0630\u062a \u0634\u0631\u0643\u0629 \u0628\u0631\u0648\u0643\u062a\u0631 \u0622\u0646\u062f \u062c\u0627\u0645\u0628\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0639\u0627\u0645 1991\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0634\u0631\u0627\u0626\u0647\u0627 \u0644\u0634\u0631\u0643\u0629 \u0645\u0627\u0643\u0633 \u0641\u0627\u0643\u062a\u0648\u0631. \u0628\u0639\u062f \u0641\u062a\u0631\u0629 \u0648\u062c\u064a\u0632\u0629 \u0642\u0627\u0645\u062a SK-II \u0628\u062a\u0648\u0633\u064a\u0639 \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627 \u0645\u0646 \u0627\u0644\u064a\u0627\u0628\u0627\u0646 \u0625\u0644\u0649 \u0643\u0648\u0631\u064a\u0627 \u0648\u062a\u0627\u064a\u0648\u0627\u0646 \u0648\u0647\u0648\u0646\u062c \u0643\u0648\u0646\u062c. \u0648\u0635\u0644\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0631\u0641\u0648\u0641 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0641\u064a \u0639\u0627\u0645 2000 \u0648\u0634\u0642\u062a \u0637\u0631\u064a\u0642\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629.<\/span><\/p>\n\n\n\n

\u0641\u0631\u0635 \u0627\u0644\u062c\u0645\u0627\u0644 J<\/h2>\n\n\n\n

\u201cJ-beauty,\u201d the sleeping giant of the cosmetic industry, has woken up. Its key competitor is \u201cK-beauty\u201d or Korean beauty. The latter has the advantages of efficiency and manufacturing speed. However, K-beauty can\u2019t contend with Japan\u2019s far more elaborate and delicate beauty routines. It also cannot compete with their long-term investment in technology<\/a>. Japan’s obsession with beauty also makes it difficult for K-beauty to compete.<\/span><\/p>\n\n\n\n

\u062a\u0639\u0648\u062f \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0633\u0627\u062f\u0633. \u0639\u0646\u0627\u0635\u0631 \u0645\u062b\u0644 \u0627\u0644\u0634\u0641\u0629 \u0627\u0644\u062d\u0645\u0631\u0627\u0621 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u064a\u0627\u0628\u0627\u0646\u064a\u0629. \u0639\u0627\u0645\u0644 \u064a\u0627\u0628\u0627\u0646\u064a \u0622\u062e\u0631 \u0647\u0648 \u0641\u0631\u0634 \u0627\u0644\u0645\u0627\u0643\u064a\u0627\u062c \u0630\u0627\u062a \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062e\u0637. \u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0633\u062d\u0648\u0642 \u0627\u0644\u0623\u0631\u0632 \u0643\u0645\u0632\u064a\u0644 \u0644\u0644\u0645\u0643\u064a\u0627\u062c \u0648\u0645\u0632\u064a\u0644 \u0644\u0644\u0645\u0643\u064a\u0627\u062c \u0647\u0648 \u0623\u064a\u0636\u064b\u0627 \u064a\u0627\u0628\u0627\u0646\u064a \u0627\u0644\u0623\u0635\u0644. \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0645\u0627 \u0647\u0648 \u0645\u062b\u064a\u0631 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u0643\u0648\u0631\u064a \u062c\u0627\u0621 \u0645\u0646 \u0627\u0644\u064a\u0627\u0628\u0627\u0646. \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u062c\u0645\u0627\u0644 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u062c \u0628\u064a\u0646 \u0627\u0644\u0642\u062f\u064a\u0645 \u0648\u0627\u0644\u062c\u062f\u064a\u062f \u0628\u0633\u0647\u0648\u0644\u0629.<\/span><\/p>\n\n\n\n

Japan has had a foothold in the US market for decades. The hunger for their products remains. Brands like Shiseido have invested in innovation, and Japan\u2019s R&D is estimated to be two years ahead of that of the US.  One of the innovations under development is artificial skin technology<\/a>. This second skin, made from a durable elastic polymer, sits under makeup or UV. Users dab it on like a lotion, and it makes wrinkles disappear.<\/span><\/p>\n\n\n\n

\u0625\u0630\u064b\u0627 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 J \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0627\u0644\u063a\u0631\u0628\u064a\u064a\u0646\u061f \u062a\u062a\u064a\u062d \u0627\u0644\u0639\u0644\u0648\u0645 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627. \u0642\u0648\u0627\u0645\u0647\u0627 \u0623\u064a\u0636\u064b\u0627 \u0630\u0648 \u062c\u0648\u062f\u0629 \u0623\u0639\u0644\u0649. \u0648\u064a\u0646\u0637\u0628\u0642 \u0647\u0630\u0627 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0639\u0644\u0649 \u0627\u0644\u0643\u0631\u064a\u0645\u0627\u062a \u0648\u0645\u0646\u062a\u062c\u0627\u062a SPF \u0648\u0643\u0631\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633. \u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u063a\u0631\u0628\u064a\u0629. \u0644\u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0645\u062f\u0645\u0646\u064a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u063a\u0631\u0628 \u0625\u0636\u0627\u0641\u0629 \u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u062b\u0646\u064a\u0646 \u0645\u0646 \u0627\u0644\u064a\u0627\u0628\u0627\u0646 \u0625\u0644\u0649 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0628\u0634\u0631\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0648\u0646\u0648\u0627 \u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629.<\/span><\/p>\n\n\n\n

\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646\u0627<\/h2>\n\n\n\n

SIS has in-depth experience in conducting market research and strategy consulting for J<\/a> Beauty brands entering the US American, European and Asian markets.  The following are our highlights:<\/p>\n\n\n\n