{"id":24000,"date":"2018-02-17T20:35:28","date_gmt":"2018-02-17T20:35:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24000"},"modified":"2026-01-27T15:20:10","modified_gmt":"2026-01-27T20:20:10","slug":"%d8%aa%d8%ad%d9%84%d9%8a%d9%84_%d8%a7%d9%84%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1_%d9%88%d8%a7%d9%84%d8%aa%d9%86%d8%a7%d9%81%d8%b3%d9%8a_%d9%81%d9%8a_%d8%a7%d9%84%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84_%d8%a7%d9%84%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1_%d9%88%d8%a7%d9%84%d8%aa%d9%86%d8%a7%d9%81%d8%b3%d9%8a_%d9%81%d9%8a_%d8%a7%d9%84%d8%aa%d8%ac%d8%b2%d8%a6%d8%a9\/","title":{"rendered":"\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a"},"content":{"rendered":"

\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

SIS provides comprehensive retail pricing and competitive analysis and strategy to understand the pricing and brand perceptions consumers hold.  A core purpose of our retail research projects is to understand where in the minds of consumers do competing brands stand at various price points. \u200b<\/span><\/h3>\n\n\n\n

\u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u0633\u062a\u0643\u0634\u0641\u0629<\/h3>\n\n\n\n
    \n
  • \u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0633\u0639\u0631 \u0639\u0628\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0642\u064a\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u061f<\/li>\n\n\n\n
  • \u0623\u064a\u0646 \u062a\u0642\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u061f<\/li>\n\n\n\n
  • \u0645\u0627 \u0647\u064a \u0633\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u0641\u0633\u0647\u0627 \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0623\u062e\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0646\u062f \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u061f<\/li>\n\n\n\n
  • \u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u063a\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/li>\n\n\n\n
  • \u0645\u0627 \u0647\u064a \u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u0648\u0645\u0648\u0627\u0642\u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u062e\u0635\u0627\u0626\u0635 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u062f\u062e\u0644 \u0648\u0627\u0644\u062c\u0646\u0633)\u200b\u061f<\/li>\n\n\n\n
  • What is the market and psychological environment of stores (i.e., what other stores exist in close proximity that may impact purchasing decisions by customers?\u200b<\/li>\n\n\n\n
  • \u0645\u0627 \u0647\u064a \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0641\u064a \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0643\u0644 \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0642\u064a\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627\u061f<\/li>\n\n\n\n
  • \u0645\u0627 \u0647\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/li>\n<\/ul>\n\n\n\n

    With these and other questions explored, SIS often develops key pricing, positioning, brand-related, and competitive-recommended positions. \u00a0We help our clients to develop a robust and accurate pricing strategy for their brands. \u00a0<\/span><\/p>\n\n\n\n

    \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0622\u062b\u0627\u0631 \u0643\u0644 \u062c\u0627\u0646\u0628 \u0645\u0646 \u062c\u0648\u0627\u0646\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629:<\/strong> <\/span><\/h3>\n\n\n\n
    \n\n\n\n\n\n\n\n
    Develop <\/strong>Marketing Strategy \u200bMarketing Analysis<\/a>, Consumer Segmentation, Consumer Targeting and Brand Positioning. \u200b<\/td>\n\u062a\u0642\u0648\u0645 SIS \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u0642\u0633\u064a\u0645 \u0646\u0641\u0633\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629<\/em>\u200b<\/td>\n<\/tr>\n
    \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a <\/strong>\u200b\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/td>\n\u062a\u0648\u0641\u0631 SIS \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0639\u0642\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0641\u064a \u062f\u0627\u062e\u0644\u0647\u0645 <\/em>\u200b\u0628\u064a\u0626\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u062d\u064a\u062b \u062a\u0639\u0645\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u0649 \u0645\u0642\u0631\u0628\u0629<\/em>\u200b<\/td>\n<\/tr>\n
    Estimate the Demand Curve\u200bUnderstand how quantity demanded varies with price<\/a><\/td>\n\u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0643\u0645\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0644\u0627\u0645\u062d \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0641\u0625\u0646\u0646\u0627 \u0642\u0627\u062f\u0631\u0648\u0646 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062d\u0646\u0649 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0637\u0644\u0628 \u0639\u0628\u0631 \u0639\u0644\u0627\u0645\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/em>\u200b<\/td>\n<\/tr>\n
    \u0641\u0647\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0626\u064a\u0629<\/strong>\u200b\u062a\u0642\u064a\u064a\u0645 \u062a\u0635\u0631\u0641\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648\u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.\u200b<\/td>\n\u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0641\u0648\u062a\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0630\u0643\u0631\u0627\u062a \u0644\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0642\u0631\u064a\u0628\u0629 \u0648\u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0644\u0645\u062d\u0629 \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0645\u062d\u062f\u062f\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u062c\u0646\u0633 \u0648\u0627\u0644\u0639\u0645\u0631 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643)]<\/em>\u200b<\/td>\n<\/tr>\n
    \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0633\u0639\u064a\u0631 <\/strong>\u200b\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647\u060c \u062d\u062f\u062f \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u0642\u0645 \u0628\u062a\u0637\u0648\u064a\u0631 \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a.\u200b<\/td>\n\u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629\u060c \u062a\u0647\u062f\u0641 SIS \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u062a\u0648\u0635\u064a\u0627\u062a \u0623\u0648\u0644\u064a\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u064a\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629<\/em>\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n


    \u0623\u062d\u062f \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u0646\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0647\u0648 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n\n\n\n

    Phase 1  Secondary Research <\/b><\/h3>\n\n\n\n

    SIS conducts secondary research to uncover trends and the reasons behind certain trends. \u00a0The secondary desk research can achieve the following:<\/span><\/p>\n\n\n\n