{"id":20239,"date":"2016-04-04T22:58:07","date_gmt":"2016-04-04T22:58:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=20239"},"modified":"2026-01-26T17:55:40","modified_gmt":"2026-01-26T22:55:40","slug":"%d8%ac%d9%8a%d9%84-%d8%a7%d9%84%d8%a3%d9%84%d9%81%d9%8a%d8%a9-z-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%a3%d8%b7%d9%81%d8%a7%d9%84","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d9%84%d9%85%d9%86%d8%b4%d9%88%d8%b1%d8%a7%d8%aa\/%d8%ac%d9%8a%d9%84-%d8%a7%d9%84%d8%a3%d9%84%d9%81%d9%8a%d8%a9-z-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%a3%d8%b7%d9%81%d8%a7%d9%84\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u062c\u064a\u0644 Z"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u062c\u064a\u0644 Z<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c10931c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c10931c6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Generation z (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062c\u064a\u0644 Z\u061f<\/h2>\n\n\n\n<p>Generation Z is the generation following the Millennial generation born between 1995 and 2014.&nbsp; Key characteristics include significant adoption of digital technologies, openness to new ideas, and more pronounced changes in Consumer Behavior influenced by technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062c\u064a\u0644 Z\u061f<\/h2>\n\n\n\n<p>In many countries, Gen Z is prosperous, digitally influential, open to new product offerings, and adept at technology.&nbsp; Reaching these consumers is important for companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0637\u0648\u064a\u0631 \u0648\u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629<\/li>\n\n\n\n<li>\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0635\u0644\u0629<\/li>\n\n\n\n<li>\u0625\u0646\u0634\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u064a\u062f\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u062d\u0627\u0636\u0631 \u0648\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644<\/li>\n\n\n\n<li>\u0641\u0647\u0645 \u0637\u0631\u0642 \u0625\u0646\u0634\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u0639\u0627\u0637\u0641\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/li>\n\n\n\n<li>\u0627\u0643\u062a\u0634\u0641 \u0631\u0624\u0649 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0645\u0631\u0627\u0633\u0644\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/li>\n\n\n\n<li>\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a Omnichannel<\/li>\n<\/ul>\n\n\n\n<p>Many countries experienced a population boom, providing growth to companies due to a large rising consumer population.&nbsp; In certain Emerging Markets, people part of Generation Z may be more prosperous and have larger disposable incomes than their parent generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062d\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u062c\u064a\u0644 Z<\/h2>\n\n\n\n<p>During the past 25 years, children\u2019s research was mostly limited to Focus Groups, Dyads, Triads and One-on-One interviews. With the emergence of technology and Digital Disruption, <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d9%85%d9%86%d8%b8%d9%85%d8%a9-%d8%a7%d9%84%d8%b9%d9%81%d9%88-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9-%d9%84%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%88%d8%a7%d9%84%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d8%a7%d9%84%d8%aa%d9%88%d9%84%d9%8a%d8%af%d9%8a%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u0629\"  data-wpil-monitor-id=\"2033\">\u0627\u0644\u062c\u064a\u0644 Z<\/a> is a more complex group to research.<\/p>\n\n\n\n<p>First of all, Generation Z has technology at their finger tips.&nbsp; They grew up with Smart Phones, Tablets, Smart Tech Home Assistants, Laptops and a wide range of technology tools in their classrooms.&nbsp; They even have different social media usage and site preferences from Millennials.&nbsp; Their shopping habits have shifted online more than any other generation.<\/p>\n\n\n\n<p>\u064a\u062a\u0645\u062a\u0639 \u0627\u0644\u062c\u064a\u0644 Z \u0628\u0648\u0639\u064a \u0623\u0648\u0633\u0639 \u0628\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0647\u0645 \u0648\u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0639\u0627\u0644\u0645\u0647\u0645. \u0648\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062c\u0647\u0632\u062a\u0647\u0645 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u060c \u064a\u0633\u062a\u0637\u064a\u0639 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0633\u0631\u0639\u0629\u060c \u0648\u0627\u0644\u062a\u0646\u0642\u0644 \u0639\u0628\u0631 \u0643\u0645\u064a\u0629 \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0643\u0646 \u0645\u062a\u0627\u062d\u0629 \u062d\u062a\u0649 \u0644\u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629.<\/p>\n\n\n\n<p>\u0646\u0642\u0648\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0644\u062f\u0649 \u0627\u0644\u062c\u064a\u0644 Z:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u062a\u0639\u0645\u0642\u0629 (\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0641\u0631\u062f\u064a\u0629)<\/li>\n\n\n\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (UX): \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u0641\u0627\u0639\u0644 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/li>\n\n\n\n<li>\u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0648\u0627\u0644\u062a\u0633\u0648\u0642<\/li>\n\n\n\n<li>\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0628\u0635\u064a\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/li>\n\n\n\n<li>\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0645\u062a\u0646\u0642\u0644\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u062d\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u0632\u0627\u062c\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/li>\n<\/ul>\n\n\n\n<p>In addition, statistical methods can be applied to children\u2019s <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d9%84%d9%85%d9%86%d8%b4%d9%88%d8%b1%d8%a7%d8%aa\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d8%ac%d9%8a%d9%84-%d8%a3%d9%84%d9%81%d8%a7\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u062c\u064a\u0644 \u0623\u0644\u0641\u0627\"  data-wpil-monitor-id=\"6664\">research data to generate<\/a> insights into their decision-making process.<\/p>\n\n\n<h2>\u0645\u0648\u0642\u0639 \u0645\u0646\u0634\u0623\u062a\u0646\u0627 \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 \u0625\u064a \u0634\u0627\u0631\u0639 22\u060c \u0627\u0644\u0637\u0627\u0628\u0642 2\u060c \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u060c \u0646\u064a\u0648\u064a\u0648\u0631\u0643 10010 \u0647\u0627\u062a\u0641: 1(212) 505-6805+<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u062d\u0648\u0644 \u0633\u064a\u0633 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ar\/\"><span style=\"font-weight: 400;\">\u0633\u064a\u0633 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u064a\u0642\u062f\u0645 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u0631\u0624\u0649 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. \u0646\u0642\u0648\u0645 \u0623\u064a\u0636\u064b\u0627 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642.<\/span><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%88%d9%84-sis-%d8%a7%d9%84%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u0627\u062a\u0635\u0644 \u0628\u0646\u0627<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u0645\u0634\u0631\u0648\u0639 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u062f\u0645.<\/span><\/p>\n<p><!-- wp:heading {\"align\":\"center\"} --><\/p>\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0646\u0648\u0635\u064a \u0628\u0628\u0639\u0636 \u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0644\u062f\u0649 \u0627\u0644\u062c\u064a\u0644 Z<\/p>","protected":false},"author":1,"featured_media":65018,"parent":20148,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20239","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/20239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=20239"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/20239\/revisions"}],"predecessor-version":[{"id":80244,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/20239\/revisions\/80244"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/65018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=20239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}