![\"SIS](\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-6.jpg\" "\\"Tech")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
\u0645\u0627 \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u061f<\/span><\/h2>\n\n\n\n\u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/b> \u0647\u064a \u062a\u0642\u0646\u064a\u0629 \u0628\u062d\u062b \u0646\u0648\u0639\u064a\u0629 \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0646 \u0623\u062c\u0644 \u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0644\u063a\u0631\u0636 \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0645\u0646\u0647.<\/span><\/p>\n\n\n\n\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c \u0623\u0648 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0628\u0647\u060c \u062b\u0645 \u0623\u0646 \u064a\u0642\u0648\u0644\u0648\u0627 \u0628\u0635\u0648\u062a \u0639\u0627\u0644\u064d \u0645\u0627 \u064a\u0641\u0643\u0631\u0648\u0646 \u0641\u064a\u0647 \u0648\u064a\u0641\u0639\u0644\u0648\u0646\u0647 \u0648\u0644\u0645\u0627\u0630\u0627\u060c \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0634\u0641 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0639\u0646 \u0623\u064a \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647. <\/span><\/p>\n\n\n\n\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span><\/h2>\n\n\n\n\u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643\u060c \u0623\u0648 \u062a\u0642\u0648\u0645 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 <\/span>\u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/span>\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0627\u0645\u0644\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u063a\u0631\u0642\u0647 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. <\/span>\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0632\u0648\u0627\u0631 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0645\u0627 \u064a\u0644\u064a \u0623\u0645 \u0644\u0627:<\/span><\/p>\n\n\n\n\n- \u0627\u0646\u062a\u0642\u0644 \u0645\u0646 \u0634\u0627\u0634\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649 \u0648\u0639\u0644\u0649 \u0643\u0644 \u0634\u0627\u0634\u0629<\/span><\/li>\n\n\n\n
- \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u0648\u0642\u0639<\/span><\/li>\n\n\n\n
- \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/span><\/li>\n\n\n\n
- \u0641\u0647\u0645\/\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0635\u0648\u0631 \u0623\u0648 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/span><\/li>\n\n\n\n
- \u062d\u0644 \u0645\u0634\u0643\u0644\u0629<\/span><\/li>\n\n\n\n
- \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 <\/span><\/li>\n\n\n\n
- \u0627\u0628\u062d\u062b \u0639\u0646 \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/li>\n\n\n\n
- \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629\u2026<\/span>\n
\n- \u0627\u0637\u0644\u0628 \u0627\u0642\u062a\u0628\u0627\u0633 <\/span><\/li>\n\n\n\n
- \u0642\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/li>\n\n\n\n
- \u0627\u0644\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0631\u0624\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/h2>\n\n\n\n
\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0623 <\/span>\u0645\u0646\u062a\u062c<\/span> \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0623\u062a\u064a \u0623\u0648 \u0644\u0627 \u062a\u0623\u062a\u064a \u0645\u0639 \u062a\u0639\u0644\u064a\u0645\u0627\u062a \u0645\u0637\u0628\u0648\u0639\u0629\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u062a\u062d\u062f\u064a\u062f \u0644\u064a\u0633 \u0641\u0642\u0637 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0644\u0649 \u0639\u0644\u0645 \u0628\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u060c \u0648\u0644\u0643\u0646 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u060c \u0648\u0645\u062f\u0649 \u062a\u0644\u0628\u064a\u062a\u0647 \u0644\u0644\u062a\u0648\u0642\u0639\u0627\u062a. \u0627\u0644\u0627\u0645\u062b\u0644\u0647 \u062a\u0634\u0645\u0644:<\/span><\/p>\n\n\n\n\n- \u0627\u0644\u0623\u0637\u0639\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062d\u0636\u064a\u0631<\/span><\/li>\n\n\n\n
- \u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0627\u0644\u0635\u062d\u0629 \u0648\u0627\u0644\u062c\u0645\u0627\u0644<\/span><\/li>\n\n\n\n
- \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a<\/span><\/li>\n\n\n\n
- \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0631\u0641\u064a\u0647<\/span><\/li>\n\n\n\n
- \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0623\u0648 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/span><\/li>\n\n\n\n
- \u0645\u0646\u062a\u062c \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062c\u0645\u064a\u0639<\/span><\/li>\n<\/ul>\n\n\n\n
\u0643\u064a\u0641 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u061f<\/span><\/h2>\n\n\n\nTest subjects are generally recruited based on a set of screening questions and then invited to a \u0628\u062d\u062b<\/a> facility which is set up with the product to be tested. Alternatively, some videoconferencing capability (e.g. Skype, FaceTime, Zoom) may be set up to enable an interviewer to see and be seen by a respondent. <\/span><\/p>\n\n\n\n\n- \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0639\u0648\u064a\u0636 \u0627\u0644\u0646\u0642\u062f\u064a\u060c \u0648\u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0628\u0627\u0633\u0645 \u062d\u0627\u0641\u0632<\/strong>\u060c \u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0644\u0644\u062a\u0639\u0627\u0648\u0646 \u0641\u064a \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u064a\u062a\u0645 \u0628\u0628\u0633\u0627\u0637\u0629 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647.<\/span><\/li>\n\n\n\n
- \u062a\u0633\u062a\u0645\u0631 \u0627\u0644\u062c\u0644\u0633\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0645\u0646 \u0633\u0627\u0639\u0629 \u0625\u0644\u0649 90 \u062f\u0642\u064a\u0642\u0629.<\/span><\/li>\n<\/ul>\n\n\n\n
\u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0633\u064a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u062d\u062b\/ \u0627\u0644\u0642\u0627\u0626\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0628\u0648\u0636\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u062a\u0647\u0627. <\/span><\/p>\n\n\n\n\n- \u0623\u062b\u0646\u0627\u0621 \u0633\u064a\u0631 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u062d\u064a\u062b\u0645\u0627 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0645\u0645\u0643\u0646\u064b\u0627\u060c \u0645\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062c\u064a\u062f\u0629 \u062a\u062f\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0627\u0645 \u0644\u062a\u062c\u0646\u0628 \u0623\u064a \u062a\u062d\u064a\u0632 \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0623\u062d\u062f\u0647\u0645 \u062a\u062c\u0627\u0647 \u0627\u0644\u0622\u062e\u0631.<\/span><\/li>\n\n\n\n
- \u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0644\u0644\u0642\u0627\u0626\u0645 \u0628\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0623\u0646 \u064a\u0642\u062f\u0645 \u0623\u064a \u0645\u0633\u0627\u0639\u062f\u0629 (\u0628\u062e\u0644\u0627\u0641 \u062a\u0648\u0636\u064a\u062d \u0645\u0627 \u064a\u062c\u0628 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647) \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0631\u0636 \u0627\u0644\u0645\u0647\u0645\u0629 \u0628\u0646\u0641\u0633 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0634\u0627\u0631\u0643. <\/span><\/li>\n\n\n\n
- \u0625\u0630\u0627 \u062a\u0639\u0630\u0631 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0645\u0647\u0645\u0629\u060c \u0641\u0633\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0641\u0634\u0644 \u0648\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628.<\/span><\/li>\n\n\n\n
- \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u0642\u0628\u0629 \u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0646 \u0643\u062b\u0628\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b \u0623\u064a\u0636\u064b\u0627 \u062a\u062f\u0648\u064a\u0646 \u0623\u064a \u0644\u063a\u0629 \u062c\u0633\u062f \u0623\u0648 \u062a\u0639\u0628\u064a\u0631\u0627\u062a \u0644\u0641\u0638\u064a\u0629 (\u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0625\u062d\u0628\u0627\u0637 \u0623\u0648 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0643 \u0623\u0648 \u0639\u062f\u0645 \u0627\u0644\u0631\u0636\u0627 \u0623\u0648 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0629 \u0623\u0648 \u0627\u0644\u0631\u0636\u0627) - \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062f\u0645\u062c\u0647\u0627 \u062c\u0645\u064a\u0639\u064b\u0627 \u0641\u064a \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a.<\/span><\/li>\n<\/ul>\n\n\n\n
\u062d\u062a\u0649 \u0645\u0639 \u0648\u062c\u0648\u062f \u0639\u062f\u062f \u0635\u063a\u064a\u0631 \u0646\u0633\u0628\u064a\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0633\u062a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0642\u0627\u0631\u0628 \u0628\u0633\u0631\u0639\u0629 \u0648\u062a\u0648\u0636\u062d \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u0645\u062c\u0627\u0644\u0627\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/p>\n\n\n\n\u0625\u0646\u0647\u0627 \u0641\u0643\u0631\u0629 \u062c\u064a\u062f\u0629 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u064a\u0645\u0643\u0646\u0647\u0645 \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u0643\u0630\u0644\u0643 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0623\u064a \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0642\u062f \u0623\u062d\u062f\u062b\u062a \u0641\u0631\u0642\u064b\u0627.<\/span><\/p>\n\n\n\n\u062d\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0644\u0645\u0648\u0642\u0639<\/h2>\n\n\n\n
Testing a website can be critical. Most people in both B2C and B2B examine a company’s<\/a> website before doing business with your company. Therefore Website Usability can have a direct and immediate impact on your bottom line profitability.<\/p>\n\n\n\nWebsite Usability is a robust research methodology to understand customer<\/a> likes, dislikes and purchasing processes. It examines what customers first see, what bothers them, and what motivates them to purchase. Data can also be provided in terms of conversion metrics, willingness to purchase, and heat map data. \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a \u0648\u0627\u0644\u0643\u0645\u064a<\/a> can be gathered to provide strategies and modifications to your company’s website.<\/p>\n\n\n\n\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0645\u0627 \u064a\u0644\u064a:<\/strong><\/p>\n\n\n\n\n- \u0631\u0633\u0627\u0626\u0644 \u0648\u062a\u0635\u0645\u064a\u0645 \u0623\u0641\u0636\u0644<\/li>\n\n\n\n
- \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649<\/li>\n\n\n\n
- \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/li>\n\n\n\n
- \u0623\u062f\u0627\u0621 \u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/li>\n\n\n\n
- \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b (SEO) \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644<\/li>\n\n\n\n
- \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0645\u062d\u0633\u0646\u0629<\/li>\n\n\n\n
- \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/li>\n<\/ul>\n\n\n\n
\u0637\u0631\u0642 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/h2>\n\n\n\n
Many UX Market Research methods<\/a> can help achieve different objectives. We conduct:<\/p>\n\n\n\n\n- \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0628\u0635\u064a\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a><\/li>\n\n\n\n
- \u0627\u0644\u0627\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u062c\u0648\u0627\u0644<\/a><\/li>\n\n\n\n
- \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u062a\u0643\u0628\u064a\u0631 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/li>\n\n\n\n
- \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u0643<\/li>\n\n\n\n
- \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/li>\n\n\n\n
- \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u062a\u0639\u0645\u0642\u0629<\/li>\n\n\n\n
- Agile Research and Testing<\/a><\/li>\n\n\n\n
- \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0644\u0645\u0648\u0642\u0639<\/li>\n<\/ul>\n\n\n\n
\u0641\u0648\u0627\u0626\u062f \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/h2>\n\n\n\n
\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n
\n- \u0645\u0634\u0627\u0631\u0643\u0629 \u0623\u0639\u0644\u0649 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n
- \u0631\u0628\u062d\u064a\u0629 \u0623\u0639\u0644\u0649<\/li>\n\n\n\n
- \u0623\u062f\u0627\u0621 \u0623\u0641\u0636\u0644 \u0644\u0644\u0623\u0639\u0645\u0627\u0644<\/li>\n\n\n\n
- \u0631\u0633\u0627\u0626\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629<\/li>\n\n\n\n
- Higher efficiency in marketing<\/a> and operations<\/li>\n\n\n\n
- \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"
\u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>","protected":false},"author":1,"featured_media":62723,"parent":12926,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18900","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/18900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=18900"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/18900\/revisions"}],"predecessor-version":[{"id":81610,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/18900\/revisions\/81610"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/12926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/62723"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=18900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c \u0623\u0648 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0628\u0647\u060c \u062b\u0645 \u0623\u0646 \u064a\u0642\u0648\u0644\u0648\u0627 \u0628\u0635\u0648\u062a \u0639\u0627\u0644\u064d \u0645\u0627 \u064a\u0641\u0643\u0631\u0648\u0646 \u0641\u064a\u0647 \u0648\u064a\u0641\u0639\u0644\u0648\u0646\u0647 \u0648\u0644\u0645\u0627\u0630\u0627\u060c \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0634\u0641 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0639\u0646 \u0623\u064a \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647. <\/span><\/p>\n\n\n\n \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643\u060c \u0623\u0648 \u062a\u0642\u0648\u0645 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 <\/span>\u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/span>\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0627\u0645\u0644\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u063a\u0631\u0642\u0647 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. <\/span>\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0632\u0648\u0627\u0631 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0645\u0627 \u064a\u0644\u064a \u0623\u0645 \u0644\u0627:<\/span><\/p>\n\n\n\n \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0623 <\/span>\u0645\u0646\u062a\u062c<\/span> \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0623\u062a\u064a \u0623\u0648 \u0644\u0627 \u062a\u0623\u062a\u064a \u0645\u0639 \u062a\u0639\u0644\u064a\u0645\u0627\u062a \u0645\u0637\u0628\u0648\u0639\u0629\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u062a\u062d\u062f\u064a\u062f \u0644\u064a\u0633 \u0641\u0642\u0637 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0644\u0649 \u0639\u0644\u0645 \u0628\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u060c \u0648\u0644\u0643\u0646 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u060c \u0648\u0645\u062f\u0649 \u062a\u0644\u0628\u064a\u062a\u0647 \u0644\u0644\u062a\u0648\u0642\u0639\u0627\u062a. \u0627\u0644\u0627\u0645\u062b\u0644\u0647 \u062a\u0634\u0645\u0644:<\/span><\/p>\n\n\n\n Test subjects are generally recruited based on a set of screening questions and then invited to a \u0628\u062d\u062b<\/a> facility which is set up with the product to be tested. Alternatively, some videoconferencing capability (e.g. Skype, FaceTime, Zoom) may be set up to enable an interviewer to see and be seen by a respondent. <\/span><\/p>\n\n\n\n \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0633\u064a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u062d\u062b\/ \u0627\u0644\u0642\u0627\u0626\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0628\u0648\u0636\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u062a\u0647\u0627. <\/span><\/p>\n\n\n\n \u062d\u062a\u0649 \u0645\u0639 \u0648\u062c\u0648\u062f \u0639\u062f\u062f \u0635\u063a\u064a\u0631 \u0646\u0633\u0628\u064a\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0633\u062a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0642\u0627\u0631\u0628 \u0628\u0633\u0631\u0639\u0629 \u0648\u062a\u0648\u0636\u062d \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u0645\u062c\u0627\u0644\u0627\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/p>\n\n\n\n \u0625\u0646\u0647\u0627 \u0641\u0643\u0631\u0629 \u062c\u064a\u062f\u0629 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u064a\u0645\u0643\u0646\u0647\u0645 \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u0643\u0630\u0644\u0643 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0623\u064a \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0642\u062f \u0623\u062d\u062f\u062b\u062a \u0641\u0631\u0642\u064b\u0627.<\/span><\/p>\n\n\n\n Testing a website can be critical. Most people in both B2C and B2B examine a company’s<\/a> website before doing business with your company. Therefore Website Usability can have a direct and immediate impact on your bottom line profitability.<\/p>\n\n\n\n Website Usability is a robust research methodology to understand customer<\/a> likes, dislikes and purchasing processes. It examines what customers first see, what bothers them, and what motivates them to purchase. Data can also be provided in terms of conversion metrics, willingness to purchase, and heat map data. \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a \u0648\u0627\u0644\u0643\u0645\u064a<\/a> can be gathered to provide strategies and modifications to your company’s website.<\/p>\n\n\n\n \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0645\u0627 \u064a\u0644\u064a:<\/strong><\/p>\n\n\n\n Many UX Market Research methods<\/a> can help achieve different objectives. We conduct:<\/p>\n\n\n\n \u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n \u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>","protected":false},"author":1,"featured_media":62723,"parent":12926,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18900","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/18900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=18900"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/18900\/revisions"}],"predecessor-version":[{"id":81610,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/18900\/revisions\/81610"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/12926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/62723"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=18900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span><\/h2>\n\n\n\n
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\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0631\u0624\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/h2>\n\n\n\n
\n
\u0643\u064a\u0641 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u061f<\/span><\/h2>\n\n\n\n
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\u062d\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0644\u0645\u0648\u0642\u0639<\/h2>\n\n\n\n
\n
\u0637\u0631\u0642 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/h2>\n\n\n\n
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\u0641\u0648\u0627\u0626\u062f \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/h2>\n\n\n\n
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