{"id":18439,"date":"2019-02-14T22:56:49","date_gmt":"2019-02-14T22:56:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18439"},"modified":"2025-09-14T00:11:01","modified_gmt":"2025-09-14T04:11:01","slug":"%d9%88%d8%b1%d8%b4-%d8%b9%d9%85%d9%84-%d8%a7%d9%84%d8%aa%d9%81%d9%83%d9%8a%d8%b1","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/ideation-workshops\/","title":{"rendered":"\u0648\u0631\u0634 \u0639\u0645\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631"},"content":{"rendered":"

\u0648\u0631\u0634 \u0639\u0645\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0641\u0643\u064a\u0631\u061f \u0645\u0627 \u0647\u064a \u0648\u0631\u0634\u0629 \u0639\u0645\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631\u061f<\/h2>\n\n\n\n

In both the consumer and B2B marketplace, the goal of ideation (or the ideation process) is not just to generate ideas. Instead, it should focus on how to best satisfy any unmet needs of your customers.\u00a0 An ideation workshop involves a creative process to address this challenge. In many respects, it is similar to what is often called a brainstorming session. Ideally, it leads to the development of improved or previously unimagined new products or line extensions. Market research can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, online or telephone surveys are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d\u00a0<\/b><\/p>\n\n\n\n

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    \n
  • There are several commonly used personality \u201ctests\u201d that help to place people into certain categories. Myers-Briggs, for example, asks a set of questions after which people are assigned to one of 16 personality types, some of whom may be more introverted, extroverted, intuitive, analytical, or creative.<\/li>\n<\/ul>\n\n\n\n

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      \n
    • \u0628\u0633\u0628\u0628 \u0627\u0644\u0646\u0642\u0635 \u0623\u0648 \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0645\u0627\u0630\u0627 \u0644\u0648 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0643\u0648\u0646\u0627\u062a \u0623\u0648 \u0645\u0648\u0627\u062f \u0645\u0639\u064a\u0646\u0629 \u0644\u0625\u0646\u062a\u0627\u062c \u0645\u0646\u062a\u062c \u0645\u0627\u061f<\/li>\n\n\n\n
    • \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0625\u0643\u0645\u0627\u0644 \u0645\u0647\u0645\u0629 \u0641\u064a \u0646\u0635\u0641 \u0627\u0644\u0648\u0642\u062a \u0623\u0648 \u0628\u0646\u0635\u0641 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u061f<\/li>\n\n\n\n
    • \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0623\u062e\u0631\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u061f<\/li>\n<\/ul>\n\n\n\n

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        \n
      • \u0623\u0636\u0641 \u0625\u0644\u064a\u0647 \u0645\u0630\u0643\u0631\u0627\u062a \u0628\u0623\u0644\u0648\u0627\u0646 \u0648\u0623\u062d\u062c\u0627\u0645 \u0645\u062e\u062a\u0644\u0641\u0629<\/li>\n\n\n\n
      • \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0648\u0631\u0642\u064a\u0629<\/li>\n\n\n\n
      • \u0644\u0648\u062d\u0627\u062a \u0628\u064a\u0636\u0627\u0621<\/li>\n\n\n\n
      • \u0639\u0644\u0627\u0645\u0627\u062a \u0628\u0623\u0644\u0648\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u0629<\/li>\n\n\n\n
      • \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0623\u0648 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0623\u0648 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0648\u062a\u0631 \u0648\u062e\u0644\u0642 \u062c\u0648 \u0645\u0645\u062a\u0639 \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0646\u062f\u0648\u0642<\/li>\n<\/ul>\n\n\n\n
        \"SIS<\/figure>\n\n\n\n

        <\/p>\n\n\n\n

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        At some point, usually with an hour to 90 minutes, many ideas will have emerged, and the pace of new ones will diminish. It should be possible to group them, discuss them, and then evaluate and rank them according to internally agreed-upon criteria (e.g. solves a common user problem, is feasible, and can be produced within a reasonable time or cost limit).<\/p>\n\n\n\n

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        \u0648\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u0633\u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0623\u0641\u0643\u0627\u0631\u064b\u0627 \u0631\u0627\u0626\u0639\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u0628\u062a\u0643\u0631\u0629 \u062a\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0644\u0639\u0645\u0644\u0627\u0626\u0643.<\/p>\n\n\n\n

        <\/p>","protected":false},"excerpt":{"rendered":"

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