{"id":16230,"date":"2015-06-08T09:35:44","date_gmt":"2015-06-08T09:35:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16230"},"modified":"2026-01-26T18:12:36","modified_gmt":"2026-01-26T23:12:36","slug":"%d9%81%d9%8a-%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d9%85%d9%86%d8%b2%d9%84%d9%8a-ihuts","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%ad%d9%84%d9%88%d9%84-%d8%a7%d9%84%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d9%83%d9%85%d9%8a%d8%a9-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a%d8%a9\/%d9%81%d9%8a-%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d9%85%d9%86%d8%b2%d9%84%d9%8a-ihuts\/","title":{"rendered":"IHUT \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-58ece67a gb-headline-text\">\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0632\u0644 (IHUTs)<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-619f8632\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-619f8632\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-11.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"In-Home Use Tests (IHUTs) (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>\u0647\u0644 \u0633\u0628\u0642 \u0644\u0643 \u0623\u0646 \u062a\u0633\u0627\u0621\u0644\u062a \u0643\u064a\u0641 \u064a\u062a\u0645 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0631\u0641\u0648\u0641\u061f \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0645\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u062a\u064f\u0639\u0631\u0641 \u0628\u0627\u0633\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0632\u0644 \u0623\u0648 IHUTs.<\/p>\n\n\n\n<p>\u062a\u0639\u062f \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0628\u062d\u062b \u0647\u0630\u0647 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u062d\u064a\u062b \u062a\u0642\u062f\u0645 \u0631\u0624\u0649 \u0648\u0627\u0642\u0639\u064a\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u062d\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629. \u0641\u0647\u0648 \u064a\u062a\u062c\u0627\u0648\u0632 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0623\u064a\u062f\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062c\u0645\u0639 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a \u0628\u064a\u0626\u0629 \u0637\u0628\u064a\u0639\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u062d\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0632\u0644 (IHUT).<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This type of market research examines users&#8217; behavior in a real situation, allowing researchers to conclude a product&#8217;s practical relevance and correct errors.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0645\u0627 \u0647\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT\u061f<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">An IHUT is a market research technique where products are sent to selected participants to use in their homes. This method allows companies to gather real-world feedback on how consumers interact with a product in their everyday environment.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Conducting IHUT market research is an excellent way better to understand consumer behavior and preferences in daily life. It involves handing out a product to consumers for a specific amount of time and asking them to use it how they normally would. As a result, participants will try the product in their everyday lives with no pressure to become familiar with it and all its features.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This approach delivers invaluable knowledge regarding consumer attitudes and their emotional connections with products. It helps businesses improve their marketing plans for maximum success in a more suitable environment than laboratory-based <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d8%ba%d8%b7%d9%8a%d8%a9\/%d8%a7%d9%84%d8%a3%d9%85%d8%b1%d9%8a%d9%83%d8%aa%d9%8a%d9%86\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%81%d9%8a-%d8%a3%d9%85%d8%b1%d9%8a%d9%83%d8%a7-%d8%a7%d9%84%d9%84%d8%a7%d8%aa%d9%8a%d9%86%d9%8a%d8%a9\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%81%d9%8a-%d9%81%d9%86%d8%b2%d9%88%d9%8a%d9%84%d8%a7\/\" title=\"\u0641\u0646\u0632\u0648\u064a\u0644\u0627 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\"  data-wpil-monitor-id=\"5177\">\u0628\u062d\u062b<\/a> methods.<\/span><\/p>\n\n\n\n<p>Most of these tests require a specific amount of time to allow the product to be completely consumed or at least used over a normal usage cycle.&nbsp; Examples of IHUT product tests can include health and beauty aids, cleaning products, tools or appliances that are used two or more times per week, or foods that may be used in different recipes or on multiple occasions.<\/p>\n\n\n\n<p>\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629 \u0648\u064a\u0642\u062f\u0645\u0648\u0646 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u062a\u0647\u0645. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644 \u0648\u0627\u0644\u0631\u0636\u0627 \u0648\u0623\u064a \u0645\u0634\u0643\u0644\u0627\u062a \u0623\u0648 \u0645\u0634\u0643\u0644\u0627\u062a \u062a\u0645\u062a \u0645\u0648\u0627\u062c\u0647\u062a\u0647\u0627. \u0648\u0627\u0644\u0641\u0643\u0631\u0629 \u0647\u064a \u062c\u0645\u0639 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0648\u062a\u062c\u0627\u0631\u0628 \u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0639\u0627\u062f\u064a\u064a\u0646. \u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0642\u062f \u0644\u0627 \u062a\u0638\u0647\u0631 \u0641\u064a \u0628\u064a\u0626\u0629 \u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u0631\u0642\u0627\u0628\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0623\u0647\u0645\u064a\u0629 \u0648\u0641\u0648\u0627\u0626\u062f \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cf128226\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-cf128226\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-5.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"In-Home Use Tests (IHUTs) (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With IHUT market research, organizations identify potential issues and optimize their marketing campaigns for maximum impact. It also allows businesses to test products in real-world settings, receiving valuable feedback and determining potential design or functionality issues.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u0648\u062a\u0634\u0645\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u062c \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629\u060c \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0641\u0631\u0648\u0634\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a\u060c \u064a\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0642\u0628\u0644 \u0637\u0631\u062d\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628\u060c \u062a\u0624\u062f\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0641\u064a IHUT \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 <\/span><span style=\"font-weight: 400;\">- \u0648 <\/span><span style=\"font-weight: 400;\">\u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n\n\n\n<p>\u2022 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0642\u0628\u0644 \u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639\u060c \u062a\u0642\u0644\u0644 IHUTs \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0645\u062e\u0627\u0637\u0631 \u0641\u0634\u0644 \u0627\u0644\u0633\u0648\u0642. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a \u064a\u062d\u0641\u0638 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0633\u062a\u062f\u0639\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u062a\u0633\u0645\u064a\u062a\u0647 \u0628\u0639\u062f \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u062a\u0642\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0634\u0631\u0643\u0629 IHUT \u0631\u0624\u064a\u0629 \u0644\u0627 \u062a\u0642\u062f\u0631 \u0628\u062b\u0645\u0646 \u0644\u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c. \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u060c \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u0623\u0646\u0647\u0627 \u062a\u0645\u0643\u0646 \u0635\u0646\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0643\u0628\u0631 \u0644\u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645\u060c \u0648\u062a\u0633\u0647\u064a\u0644 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u064a\u0633\u0645\u062d \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0635\u064a\u0627\u063a\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 <\/span><span style=\"font-weight: 400;\">-<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062d\u0635\u0629 \u0623\u0643\u0628\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u062a\u0639\u062a\u0628\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT \u0623\u062f\u0627\u0629 \u0642\u064a\u0645\u0629 \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u062a\u0639\u062a\u0628\u0631 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0645\u0641\u064a\u062f\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0628\u0634\u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<br><\/span><\/p>\n\n\n\n<p>\u2022 Compared to other market research forms, IHUTs can be more cost-effective. They provide a wealth of qualitative and quantitative data without the need for expensive focus group facilities or observation labs.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2022 \u0642\u062f \u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0647\u0627\u0645\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u064a\u0648\u0644\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0645\u0646\u062d\u0647\u0627 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/span><\/span><\/p>\n\n\n\n<p>\u2022 \u0645\u0631\u0648\u0646\u0629 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u0632\u0644\u064a \u062a\u062c\u0639\u0644\u0647\u0627 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0639\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a. \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u062c\u0647\u0627\u0632 \u0645\u0637\u0628\u062e\u060c \u0623\u0648 \u0645\u0646\u062a\u062c \u0644\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0628\u0634\u0631\u0629\u060c \u0623\u0648 \u0623\u062f\u0627\u0629 \u062a\u0642\u0646\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u062a\u0635\u0645\u064a\u0645 IHUTs \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0623\u064a \u0645\u0646\u062a\u062c \u062a\u0642\u0631\u064a\u0628\u064b\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u062a\u0649 \u064a\u062c\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u0632\u0644\u064a<\/h2>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647\u0627 IHUT \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The most common reason is to gain real-life consumer feedback before a product is launched.\n<ul class=\"wp-block-list\">\n<li>\u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0644\u0646\u0645\u0648\u0630\u062c \u0623\u0648\u0644\u064a\u060c \u0623\u0648 \u0644\u0645\u0646\u062a\u062c \u0623\u0643\u062b\u0631 \u062a\u0637\u0648\u0631\u064b\u0627\u060c \u0623\u0648 \u0644\u0625\u0635\u062f\u0627\u0631 \u062c\u062f\u064a\u062f \u0645\u0646 \u0645\u0646\u062a\u062c \u0645\u0648\u062c\u0648\u062f.<\/li>\n\n\n\n<li>To gauge the extent to which expectations are met, surveys or interviews about product usage before and\/or after the in-home test can be conducted.<\/li>\n\n\n\n<li>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0627\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u062f\u062e\u0644\u0627\u062a \u0644\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0625\u0637\u0644\u0627\u0642.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u0625\u0630\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u064a\u0648\u0645\u064a\u064b\u0627\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u062a\u062a\u0628\u0639 \u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u062a\u0642\u064a\u064a\u0645 \u0633\u0628\u0628 \u0648\u062c\u0648\u062f \u0627\u062e\u062a\u0644\u0627\u0641 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u064a\u0627\u0633.<\/li>\n\n\n\n<li>\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0648\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0639\u0644\u0649 \u0623\u064a \u0645\u064a\u0632\u0627\u062a\u060c \u0648\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631.<\/li>\n\n\n\n<li>\u0648\u0628\u0635\u0631\u0641 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062a\u0643\u0644\u0641\u0629 \u0634\u062d\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0625\u0644\u0649 \u0645\u0646\u0632\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0641\u0625\u0646 IHUT \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0646 \u062c\u0639\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u0623\u062a\u0648\u0646 \u0625\u0644\u0649 \u0628\u064a\u0626\u0629 \u0623\u0642\u0644 \u0648\u0627\u0642\u0639\u064a\u0629 \u0645\u062b\u0644 \u0645\u0639\u0645\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0632\u0644\u061f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-38f4aea4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-38f4aea4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Marketing (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To conduct an IHUT, one first needs to recruit qualified product users. This may be accomplished via an online screener or by phone. It is most helpful to have a sample or panel pre-established since initial cooperation is likely to be higher. Market research firms like SIS maintain such lists of individuals who have already answered basic demographic questions.<\/li>\n\n\n\n<li>\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u0644\u0627 \u064a\u0644\u0632\u0645 \u0648\u062c\u0648\u062f \u062d\u0627\u0641\u0632 \u0625\u0636\u0627\u0641\u064a \u064a\u0630\u0643\u0631 \u0623\u0648 \u0644\u0627 \u064a\u062a\u0637\u0644\u0628 \u0623\u064a \u062d\u0627\u0641\u0632 \u0644\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 &quot;\u0642\u064a\u0645\u0629&quot; \u0645\u0646 \u0627\u0633\u062a\u0644\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u062c\u0627\u0646\u064b\u0627.<\/li>\n\n\n\n<li>\u064a\u062a\u0645 \u0625\u062e\u0628\u0627\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u0644\u0631\u0627\u063a\u0628\u064a\u0646 \u0623\u0646\u0647 \u0633\u064a\u062a\u0645 \u0634\u062d\u0646 \u0645\u0646\u062a\u062c \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0643\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647 \u0639\u0627\u062f\u0629\u064b\u060c \u062b\u0645 \u064a\u062a\u0645 \u0637\u0631\u062d \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0628\u0639\u062f \u0630\u0644\u0643.<\/li>\n\n\n\n<li>\u0641\u064a \u0627\u0644\u0639\u0627\u062f\u0629\u060c \u064a\u0643\u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0631\u0623\u064a \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0648 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062c\u064a\u062f \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u062d\u0648\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c.<\/li>\n\n\n\n<li>It may be desirable to have an interviewer make an appointment to visit the home and ask questions in person about where and how the product was used. Sometimes, unexpected use of the product can provoke new ideas for further product development or marketing messages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u0645 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u064a\u0645\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u0639\u0631\u0641\u0629 \u0645\u062a\u0639\u0645\u0642\u0629 \u0628\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0641\u064a \u0633\u064a\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0644\u0647\u0627 \u0623\u064a\u0636\u064b\u0627 \u0628\u0639\u0636 \u0627\u0644\u0639\u064a\u0648\u0628 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0642\u0628\u0644 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062f\u0631\u0627\u0633\u0629.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0641\u0631\u0635<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 IHUT\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0636\u0645\u0646 \u0633\u064a\u0627\u0642 \u0648\u0627\u0642\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u0645\u062b\u064a\u0644\u064b\u0627 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0645\u064a\u0648\u0644\u0647.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u064a\u0633\u0647\u0644 IHUT \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639\u0647\u0645\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 It is a cost-effective way to acquire insights into consumer behavior and preferences, allowing organizations to reach a broad and varied audience without investing in traveling or costly focus groups. By identifying issues early, businesses can also avoid a failed product launch&#8217;s financial and reputational damage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u062a\u0648\u0641\u0631 \u0646\u062a\u0627\u0626\u062c \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/p>\n\n\n\n<p>\u2022 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0645\u0646 IHUTs \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0623\u0648 \u0645\u062e\u0635\u0635\u0629. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f IHUTs \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/strong><\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-833550b3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-833550b3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-2.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"In-Home Use Tests (IHUTs) (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u0642\u062f \u064a\u0643\u0648\u0646 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT \u0623\u0645\u0631\u064b\u0627 \u0635\u0639\u0628\u064b\u0627. \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u0644\u062a\u0632\u0645\u064a\u0646 \u0628\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u0648\u0641\u0648\u0646 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u0642\u062f \u064a\u0643\u0648\u0646 \u062c\u0645\u0639 \u0627\u0644\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u0635\u0639\u0628\u0627\u064b \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0648\u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a\u0647. \u0642\u062f \u0644\u0627 \u064a\u0642\u062f\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u062f\u0627\u0626\u0645\u064b\u0627 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0635\u0627\u062f\u0642\u0629 \u0623\u0648 \u062f\u0642\u064a\u0642\u0629 \u0628\u0633\u0628\u0628 \u062a\u062d\u064a\u0632 \u0627\u0644\u0631\u063a\u0628\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0623\u0648 \u0633\u0648\u0621 \u0627\u0644\u0641\u0647\u0645 \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062a\u062e\u0641\u064a\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/p>\n\n\n\n<p>\u2022 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647\u0645 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u0645\u0646\u0634\u0648\u062f\u060c \u0648\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0645\u0631\u064b\u0627 \u0645\u0639\u0642\u062f\u064b\u0627 \u0648\u0645\u0643\u062b\u0641\u064b\u0627 \u0644\u0644\u0645\u0648\u0627\u0631\u062f. \u062a\u062a\u0637\u0644\u0628 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u062e\u0637\u064a\u0637\u064b\u0627 \u0648\u062a\u0646\u0641\u064a\u0630\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u062d\u064a\u062d\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2022 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u062a\u063a\u0631\u0642 \u0625\u0643\u0645\u0627\u0644 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0641\u064a IHUT \u0648\u0642\u062a\u064b\u0627 \u0623\u0637\u0648\u0644 \u0645\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0623\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u0648\u0642\u062a \u0623\u0637\u0648\u0644 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/span><\/span><\/p>\n\n\n\n<p>\u2022 \u0639\u0644\u0649 \u0639\u0643\u0633 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0628\u0631 \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u0631\u0642\u0627\u0628\u0629\u060c <span style=\"font-weight: 400;\">IHUT \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/span>&nbsp;\u062a\u062e\u0636\u0639 \u0644\u062a\u0642\u0644\u0628 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 \u0627\u0644\u0641\u0631\u062f\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0623\u0633\u0631\u0629\u060c \u0648\u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0641\u0647\u0645\u0647\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u0648\u062d\u064a\u062f \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/p>\n\n\n\n<p>\u2022 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0645\u0646 IHUTs \u063a\u0627\u0644\u0628\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0646\u0648\u0639\u064a\u0629 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0630\u0627\u062a\u064a\u0629. \u064a\u062a\u0637\u0644\u0628 \u062a\u0641\u0633\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062e\u0628\u0631\u0629 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629.<\/p>\n\n\n\n<p>\u2022 Maintaining confidentiality is a major concern when testing unreleased products. There is always a risk of information leakage, which can be detrimental, especially in highly competitive markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">With technological advancements, digital tools for tracking and analyzing consumer behavior in real-world settings are being used more frequently. These include wearable technology, mobile apps, and other digital tracking devices that provide real-time data about consumer behavior and preferences.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u062a\u0631\u0643\u064a\u0632 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0623\u0628\u062d\u0627\u062b IHUT\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0633\u0644\u0648\u0643\u0647\u0645 \u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u0632 \u0623\u0628\u062d\u0627\u062b IHUT \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Companies are leveraging big data and advanced analytics to tailor their products and marketing messages to specific target audience segments.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Video is becoming a key tool in <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%a7%d8%ab%d9%86%d9%88%d8%ba%d8%b1%d8%a7%d9%81%d9%8a%d8%a7-%d8%a7%d9%84%d9%81%d9%8a%d8%af%d9%8a%d9%88\/\" title=\"\u0628\u062d\u062b \u0627\u0644\u0627\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\"  data-wpil-monitor-id=\"6798\">IHUT research<\/a> since it allows companies to capture consumers&#8217; facial expressions and body language, which can provide a more complete picture of the customer experience.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062f\u0645\u062c IHUT \u0645\u0639 \u0637\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u0641\u0647\u0645\u064b\u0627 \u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u0627\u064b \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/span><\/li>\n\n\n\n<li>\u0647\u0646\u0627\u0643 \u0627\u062a\u062c\u0627\u0647 \u0646\u062d\u0648 \u0636\u0645\u0627\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 IHUTs \u0634\u0627\u0645\u0644\u0629 \u0648\u062a\u0639\u0643\u0633 \u0642\u0627\u0639\u062f\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u062c\u0646\u064a\u062f \u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062e\u0644\u0641\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 IHUT&nbsp;<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u064a\u0628\u062f\u0648 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u0627\u0639\u062f\u064b\u0627 \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0641\u064a IHUT \u0648\u0628\u0639\u0636 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0647\u064a:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 The Internet of Things (IoT) could be a key piece to facilitating these studies soon since it would allow obtaining data in real time. IoT could deliver information in real time, and researchers could conclude rapidly. It would reduce costs and research time dramatically.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 Artificial intelligence could allow immediate results and greater depth of analysis. The use of this technology could allow cost savings, obtain all the necessary data on the product&#8217;s performance in its real environment, and generate improvements in a very short time, which would impact its market performance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629 \u0625\u0644\u0649 \u062a\u062e\u0635\u064a\u0635 \u0623\u0628\u062d\u0627\u062b IHUT \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631\u060c \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0639\u062f\u064a\u0644 \u0639\u0631\u0648\u0636 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u0623\u0633\u0627\u0644\u064a\u0628\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u062a\u062a\u0646\u0627\u0633\u0628 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u2022 \u0642\u0637\u0627\u0639\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629.<\/span><\/p>\n\n\n\n<p>\u2022 \u064a\u0645\u0643\u0646 \u062f\u0645\u062c \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u062b\u0644 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0641\u064a IHUTs \u0644\u0645\u062d\u0627\u0643\u0627\u0629 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 IHUT \u0625\u0644\u0649 \u062d\u062f \u0623\u0643\u0628\u0631\u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629\u060c \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2022 \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0645\u0646 IHUTs \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0643\u062a\u0633\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629.<\/span><\/p>\n\n\n\n<p>\u2022 As consumer demand for personalized products grows, IHUTs will become increasingly important for testing and validating customized product offerings.<\/p>\n\n\n\n<p>\u2022 \u0645\u0639 \u0627\u0631\u062a\u0641\u0627\u0639 \u0648\u0639\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062d\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u060c \u0633\u0648\u0641 \u062a\u0642\u0648\u0645 IHUTs \u0628\u062f\u0645\u062c \u0647\u0630\u0647 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f. \u0633\u064a\u0635\u0628\u062d \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0635\u062f\u064a\u0642 \u0644\u0644\u0628\u064a\u0626\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0623\u0643\u062b\u0631 \u0627\u0646\u062a\u0634\u0627\u0631\u064b\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u062d\u0648\u0644 IHUT \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">After all research findings have been analyzed, one should know whether the product is ready to go to market. If it is not, it will quickly become evident what needs to be changed to align the product with consumer expectations and needs as well as improve its positioning in its market category.&nbsp; <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">\u0633\u064a\u0633 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/a> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports and insights for decision-making. We conduct interviews, surveys, focus groups and many other Market Research methods and approaches. Contact us for your next Market Research project.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0648\u0642\u0639 \u0645\u0646\u0634\u0623\u062a\u0646\u0627 \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street\u060c \u0627\u0644\u0637\u0627\u0628\u0642 2\u060c \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u060c \u0646\u064a\u0648\u064a\u0648\u0631\u0643 10010 \u0647\u0627\u062a\u0641: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u062d\u0648\u0644 \u0633\u064a\u0633 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ar\/\"><span style=\"font-weight: 400;\">\u0633\u064a\u0633 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u064a\u0642\u062f\u0645 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u0631\u0624\u0649 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. \u0646\u0642\u0648\u0645 \u0623\u064a\u0636\u064b\u0627 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642.<\/span><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%88%d9%84-sis-%d8%a7%d9%84%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u0627\u062a\u0635\u0644 \u0628\u0646\u0627<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u0645\u0634\u0631\u0648\u0639 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u062f\u0645.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0632\u0644 \u0647\u064a \u062f\u0631\u0627\u0633\u0627\u062a \u0628\u062d\u062b\u064a\u0629 \u0644\u0644\u0633\u0648\u0642 \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0645\u0646\u0627\u0632\u0644\u0647\u0645 \u0643\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627 \u0639\u0627\u062f\u0629\u064b.<\/p>","protected":false},"author":1,"featured_media":69094,"parent":14660,"menu_order":8,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16230","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/16230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=16230"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/16230\/revisions"}],"predecessor-version":[{"id":80374,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/16230\/revisions\/80374"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/69094"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=16230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}