{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2026-01-25T18:50:55","modified_gmt":"2026-01-25T23:50:55","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%a3%d9%84%d8%b9%d8%a7%d8%a8","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%a3%d9%84%d8%b9%d8%a7%d8%a8\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0623\u0644\u0639\u0627\u0628"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0623\u0644\u0639\u0627\u0628<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-01584bb9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-01584bb9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\" title=\"Toy (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">\u0648\u0627\u0644\u064a\u0648\u0645\u060c \u062a\u0646\u062a\u0642\u0644 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0625\u0644\u0649 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u062d\u064a\u062b \u0627\u0646\u062a\u0634\u0631\u062a \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0623\u0637\u0641\u0627\u0644.<\/h3>\n\n\n\n<p class=\"p1\">The toy industry&nbsp;has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n<p class=\"p1\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0645\u0648\u0633\u0645\u064a\u064b\u0627 \u0648\u062d\u0633\u0627\u0633\u064b\u0627 \u0644\u0644\u0633\u0639\u0631\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u062d\u062f\u064a\u0627\u062a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0648\u0644 \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0623\u0630\u0648\u0627\u0642 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062c\u0629.<\/p>\n\n\n\n<p class=\"p1\">Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%b2%d8%a7%d9%86%d8%a9-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a9-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d9%84%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d9%84%d9%84%d8%a8\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629: \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\"  data-wpil-monitor-id=\"10787\">opportunities and challenges<\/a> exist in the toy industry.<\/p>\n\n\n\n<p>SIS International Research has over 40+ years experience in <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b3%d9%84%d8%b9-%d8%a7%d9%84%d9%85%d8%ae%d8%a8%d9%88%d8%b2%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u062e\u0628\u0648\u0632\u0629\"  data-wpil-monitor-id=\"5210\">Toy<\/a> market research experience, making us a go-to for major toy makers, advertisers and product managers.<\/p>\n\n\n\n<p>We provide Youth &amp; Children&#8217;s research, <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac\/new-product-concept-testing-methods\/\" title=\"New Product Concept Testing Methods\"  data-wpil-monitor-id=\"10775\">Product Concept Testing<\/a>, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.<\/p>\n\n\n\n<p>\u062a\u0648\u0641\u0631 \u062d\u0644\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u062f\u064a\u0646\u0627 \u0644\u0639\u0645\u0644\u0627\u0626\u0646\u0627 \u0623\u062d\u062f\u062b \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062d\u0644\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0623\u0644\u0639\u0627\u0628<\/h2>\n\n\n\n<p>\u0646\u062d\u0646 \u0646\u0642\u062f\u0645 <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%b5%d9%88%d8%aa-%d8%a7%d9%84%d8%b2%d8%a8%d9%88%d9%86\/\" title=\"\u0635\u0648\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621\"  data-wpil-monitor-id=\"10783\">research into Customers<\/a>, Competitors, Supply Chains, Market Context and Cultures.&nbsp; Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n<p>Our Qualitative Research <a href=\"https:\/\/www.sisinternational.com\/ar\/focus-group-solutions-the-modern-approach\/\" title=\"Focus Group Solutions: The Modern Approach\"  data-wpil-monitor-id=\"10776\">solutions include Focus Groups<\/a>, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.&nbsp; Our Quantitative <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%b4%d8%b1%d9%83%d8%a9-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d8%a3%d8%ae%d8%b0-%d8%b9%d9%8a%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%b3%d8%ad-%d8%b9%d8%a8%d8%b1-%d8%a7\/\" title=\"\u0634\u0631\u0643\u0629 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0623\u062e\u0630 \u0639\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062d \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\"  data-wpil-monitor-id=\"10778\">Research solutions include Mobile and Online Surveys<\/a> and Mall Intercepts.&nbsp; Our Strategy <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%ad%d9%84%d9%88%d9%84-%d8%a7%d9%84%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d9%83%d9%85%d9%8a%d8%a9-%d8%a7%d9%84%d9%86%d9%88%d8%b9%d9%8a%d8%a9\/desk-research-for-competitive-analysis\/\" title=\"Desk Research for Competitive Analysis\"  data-wpil-monitor-id=\"10780\">Research solutions include Competitive Analysis<\/a>, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.&nbsp; These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u062d\u0648\u0644 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0623\u0644\u0639\u0627\u0628 SIS<\/h2>\n\n\n\n<p class=\"p1\">We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d8%a7%d9%84%d8%b0%d9%88%d9%82\/%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d9%81%d9%8a-%d9%86%d9%8a%d9%88%d9%8a%d9%88%d8%b1%d9%83\/\" title=\"\u062e\u062f\u0645\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643\"  data-wpil-monitor-id=\"10785\">products and services<\/a>. Research methodologies such as \u201cmall intercepts\u201d shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ar\/about-sis\/contact-sis-international-market-research\/\">\u0627\u062a\u0635\u0644 \u0628\u0646\u0627 \u0628\u062e\u0635\u0648\u0635 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0642\u0627\u062f\u0645 \u0644\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0623\u0644\u0639\u0627\u0628.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0631\u0624\u0649 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629.<\/p>","protected":false},"author":1,"featured_media":63760,"parent":14514,"menu_order":17,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/15242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=15242"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/15242\/revisions"}],"predecessor-version":[{"id":81768,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/15242\/revisions\/81768"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/63760"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=15242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}