{"id":15166,"date":"2015-04-08T12:47:43","date_gmt":"2015-04-08T12:47:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15166"},"modified":"2025-09-07T20:59:48","modified_gmt":"2025-09-08T00:59:48","slug":"%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a\/","title":{"rendered":"\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0634\u0631\u0643\u0629 \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-68cf6f57\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-68cf6f57\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u061f<\/h2>\n\n\n\n<p>\u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062c\u0645\u0639 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0644\u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644.<\/p>\n\n\n\n<p>To be successful, a company must know its market inside and out.&nbsp; With this insight, companies are able to rapidly&nbsp;launch products or services, determine profitable customer segments, adjust pricing, evaluate the supply chain and distribution channels, and make many other important decisions.<\/p>\n\n\n\n<p>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0645\u0641\u0647\u0648\u0645 \u0630\u0643\u0627\u0621 \u0627\u0644\u0633\u0648\u0642 \u0628\u062f\u064a\u0647\u064a \u0648\u0645\u0628\u0627\u0634\u0631\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644 \u0648\u0631\u0627\u0621\u0647 \u0645\u0639\u0642\u062f \u0648\u0644\u0627 \u064a\u0646\u062a\u0647\u064a \u0623\u0628\u062f\u064b\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u061f<\/h2>\n\n\n\n<p>MI is often used when a company is seeking to enter a new market, or <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%aa%d9%88%d8%b3%d9%8a%d8%b9-%d9%86%d8%b7%d8%a7%d9%82-%d8%a7%d9%84%d9%88%d8%b5%d9%88%d9%84-%d8%a5%d9%84%d9%89-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%85%d9%86-%d8%ae%d9%84%d8%a7%d9%84-%d8%a7%d8%b3%d8%aa\/\" title=\"\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0648\u062c\u0647\"  data-wpil-monitor-id=\"8542\">expand into an existing market<\/a>.<\/p>\n\n\n\n<p>\u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 2\u00d72 \u0645\u0633\u0627\u0639\u062f\u0629 \u0628\u0635\u0631\u064a\u0629 \u0645\u0641\u064a\u062f\u0629:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>&nbsp;<\/td><td>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/td><td>\u0633\u0648\u0642 \u062c\u062f\u064a\u062f<\/td><\/tr><tr><td>\u0645\u0646\u062a\u062c \u0645\u0648\u062c\u0648\u062f<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>\u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0623\u064a \u0645\u0646 \u0627\u0644\u062e\u0644\u0627\u064a\u0627 \u0627\u0644\u0623\u0631\u0628\u0639 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0641\u062d\u0635\u0647\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u0639 \u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647\u0627 \u0641\u064a \u0645\u0643\u0627\u0646\u0647\u0627 \u0627\u0644\u0635\u062d\u064a\u062d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u061f<\/h2>\n\n\n\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062f\u0623 MI \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0636\u062d\u0629 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u0644\u064a\u0647\u0627 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0648\u062c\u0647 \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u0646 \u064a\u062a\u0645 \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0641\u0642\u0637 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0634\u062e\u0635 \u0642\u062f \u0641\u0643\u0631 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u0634\u0643\u0644 \u0645\u062f\u0631\u0648\u0633 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0643\u0644 \u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n\n\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0633\u0626\u0644\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0641\u0631\u0635<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 \u0647\u0646\u0627\u0643 \u0623\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u063a\u064a\u0631 \u0645\u0644\u0628\u0627\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u062a\u0648\u062c\u062f \u0645\u0646\u062a\u062c\u0627\u062a\/\u062e\u062f\u0645\u0627\u062a \u0628\u062f\u064a\u0644\u0629\u061f<\/li>\n\n\n\n<li>Is the <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%b7%d9%8a%d8%b1%d8%a7%d9%86-%d9%85%d9%86%d8%ae%d9%81%d8%b6%d8%a9-%d8%a7%d9%84%d8%aa%d9%83%d9%84%d9%81%d8%a9-%d9%81%d9%8a-%d8%b5%d9%86%d8%a7%d8%b9%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0637\u064a\u0631\u0627\u0646 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\"  data-wpil-monitor-id=\"8537\">market national or global<\/a> in scope?<\/li>\n\n\n\n<li>What is the current <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/%d8%af%d8%b1%d8%a7%d8%b3%d8%a7%d8%aa-%d8%ac%d8%af%d9%88%d9%89-%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%ad%d8%ac%d9%85-%d8%af%d8%ae%d9%88%d9%84-%d8%a7%d9%84%d8%b3%d9%88%d9%82\/\" title=\"\u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062c\u062f\u0648\u0649 \u0648\u0627\u0644\u062a\u062d\u062c\u064a\u0645\"  data-wpil-monitor-id=\"8543\">size of the market<\/a>?<\/li>\n\n\n\n<li>What is the estimated <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d9%86%d9%85%d9%88-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9\/\" title=\"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0646\u0645\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u064a\u0629\"  data-wpil-monitor-id=\"8540\">growth of the market<\/a>?<\/li>\n\n\n\n<li>\u0645\u0627 \u0647\u064a \u0641\u0631\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u060c \u0625\u0646 \u0648\u062c\u062f\u062a\u061f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0639\u0631\u0642\u0644 \u0623\u0647\u062f\u0627\u0641\u0643\u061f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u062a\u062c\u0627\u0647\u0627\u062a<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0645\u0627 \u0627\u0644\u062c\u062f\u064a\u062f \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d\u061f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0645\u0646 \u0647\u0645\/\u0645\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627\u061f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646 \u0627\u0644\u062c\u062f\u062f<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0647\u0644 \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0644\u0645\u0635\u0627\u062f\u0631 \u0628\u062f\u064a\u0644\u0629\u061f<\/li>\n\n\n\n<li>\u0645\u0646 \u0648\u0623\u064a\u0646 \u0647\u0645\u061f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0639\u0645\u0644\u0627\u0621<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0641\u0647\u0644 \u0633\u062a\u0643\u0648\u0646 \u0647\u064a \u0646\u0641\u0633\u0647\u0627\u060c \u0623\u0645 \u0633\u062a\u062a\u0636\u0645\u0646 \u0622\u0641\u0627\u0642\u064b\u0627 \u062c\u062f\u064a\u062f\u0629\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629 \u0623\u0648 \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629\u061f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%af%d8%ae%d9%88%d9%84-%d8%a7%d9%84%d8%b3%d9%88%d9%82-b2b\/\" title=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062f\u062e\u0648\u0644 \u0633\u0648\u0642 B2B\"  data-wpil-monitor-id=\"8541\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062f\u062e\u0648\u0644 \u0648\u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0642<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0645\u0627\u0630\u0627 \u0633\u064a\u0643\u0648\u0646\u0648\u0646 \u0648\u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641\u0648\u0646 \u0639\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646\u061f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0646\u0627\u0647\u062c \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642<\/h2>\n\n\n\n<p>\u0628\u0645\u062c\u0631\u062f \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u064a\u0647\u0627\u060c \u064a\u0645\u0643\u0646 \u0648\u0636\u0639 \u062e\u0637\u0629 \u0644\u0644\u062c\u0645\u0639 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0628\u064a\u0646 \u0623\u062f\u0648\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0637\u0631\u064a\u0642\u0629 \u0644\u062f\u0645\u062c \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0628\u062d\u062b \u062b\u0627\u0646\u0648\u064a<\/strong> \u0625\u0646 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0635\u062d\u0641\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u062d\u062a\u0649 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0623\u0648 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u0641\u0631 \u0646\u0642\u0637\u0629 \u0628\u062f\u0627\u064a\u0629 \u0645\u0641\u064a\u062f\u0629 \u0645\u0639 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f.<\/li>\n\n\n\n<li><strong>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629<\/strong> are gaining popularity as additional sources of information that may be incorporated into an overall <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%ad%d9%84%d9%88%d9%84-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1\/\" title=\"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631\u061f \u062a\u0633\u0648\u064a\u0642 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0627\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u061f\"  data-wpil-monitor-id=\"8544\">market<\/a> analysis, although it may be a challenge to determine how to extract meaning from them.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong> also offer fertile ground for quickly gaining <a href=\"https:\/\/www.sisinternational.com\/ar\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"\u0643\u064a\u0641\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u062a\u0639\u0645\u0642\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0627\u0644\u0633\u0648\u0642\"  data-wpil-monitor-id=\"8539\">insights into a market<\/a>, competitors, customer needs and trends.<\/li>\n\n\n\n<li><strong>\u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (BI)\u060c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a (CI)\u060c \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 (MR)<\/strong> \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u062f\u0627\u062e\u0644 \u0648\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0628\u0627\u0644\u062a\u0632\u0627\u0645\u0646 \u0645\u0639 MI \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0623\u0643\u0645\u0644 \u0644\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646\/\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.\n<ul class=\"wp-block-list\">\n<li>Business intelligence tends to involve internally collected data, e.g. sales, production, budgets, while CI focuses externally, on specific competitors, and MR on <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%ae%d8%a8%d8%b1%d8%a9\/%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a7%d8%aa\/%d8%a7%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%a8%d8%a7%d8%aa-%d8%a7%d9%84%d8%ba%d8%b0%d8%a7%d8%a6%d9%8a%d8%a9-%d8%b5%d9%88%d8%aa-%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%84%d9%84\/\" title=\"\u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0635\u0648\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\"  data-wpil-monitor-id=\"8538\">customers and the environment of the market<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642<\/h2>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0635\u0628\u062d \u062a\u062a\u0628\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0636\u0645\u0646\u0629 \u0641\u064a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0645\u0633\u062a\u0647\u0644\u0643\u064b\u0627 \u0644\u0644\u0648\u0642\u062a \u0648\u0645\u0631\u0628\u0643\u064b\u0627.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0648\u062c\u0648\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a<\/strong> \u064a\u0645\u0643\u0646 \u062f\u0645\u062c\u0647\u0627 \u0645\u0639 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0623\u0648 \u0627\u0644\u0645\u0631\u0634\u062d\u0627\u062a \u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062d\u0645\u0644 \u0627\u0644\u0632\u0627\u0626\u062f \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062c\u0639\u0644\u0647\u0627 \u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/strong> \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u062e\u0632\u064a\u0646\u0647\u0627\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0645\u0635\u0627\u062f\u0631 \u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0645\u0647\u0627\u0645 \u0645\u0639\u064a\u0646\u0629 \u0625\u0644\u0649 \u0634\u0631\u0643\u0629 \u062e\u0627\u0631\u062c\u064a\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u063a\u064a\u0631 \u0645\u062a\u062d\u064a\u0632\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062b\u0644\u0649 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u062a\u062e\u0627\u0630\u0647\u0627.\n<ul class=\"wp-block-list\">\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u062a\u0633\u0645\u062d \u0644\u0643 \u0628\u0627\u0644\u0625\u0634\u0631\u0627\u0641 \u0639\u0644\u0649 \u0645\u0632\u064a\u062c \u0645\u0646 \u0623\u062f\u0648\u0627\u062a MR \u0648BI \u0648CI \u0648MI \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f\u0629 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627.<\/li>\n\n\n\n<li>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062e\u0628\u0631\u0629 \u0623\u0646 \u062a\u062f\u0639\u0645\u0643 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0643 \u0648\u0632\u0645\u0644\u0627\u0626\u0643 \u0642\u062f \u0641\u0643\u0631\u062a\u0645 \u0641\u064a \u062c\u0645\u064a\u0639 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0648\u0646\u0647\u0627 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0644\u062f\u0645\u062c\u0647\u0627.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u0625\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0643\u0645\u064a\u0629 \u0644\u0627 \u064a\u0643\u0641\u064a. <strong>\u062a\u062d\u0644\u064a\u0644 \u0645\u0627\u0647\u0631<\/strong> \u0648\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 \u0630\u0643\u0627\u0621 \u064a\u0634\u0643\u0644 \u0623\u0633\u0627\u0633 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062b\u0644\u0649.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0641\u064a\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0624\u0633\u0633\u062a\u0643 \u0648\u0623\u062f\u0627\u0626\u0647\u0627.<\/p>","protected":false},"author":1,"featured_media":62798,"parent":14567,"menu_order":3,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15166","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/15166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=15166"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/15166\/revisions"}],"predecessor-version":[{"id":81432,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/15166\/revisions\/81432"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/62798"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=15166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}