{"id":14344,"date":"2015-02-15T00:32:10","date_gmt":"2015-02-15T00:32:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14344"},"modified":"2025-09-05T17:21:39","modified_gmt":"2025-09-05T21:21:39","slug":"%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d9%88%d8%b3%d8%a7%d8%a6%d8%b7-%d8%a7%d9%84%d8%aa%d8%b1%d9%81%d9%8a%d9%87%d9%8a%d8%a9","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/expertise\/industries\/entertainment-media-market-research\/","title":{"rendered":"\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0645"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0645<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-09edb556\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-09edb556\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">The Entertainment and Media industries are rapidly changing.\u00a0 With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u062a\u0648\u0641\u0631 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u0644\u0644\u0633\u0644\u0648\u0643 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">One of the biggest challenges is how to monetize the consumption of digital media.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u0646\u062d\u0646 \u0646\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0644\u0628\u064a\u0629 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0647\u0645 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0623\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0628\u062b \u0639\u0628\u0631 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0639\u0646\u0643\u0628\u0648\u062a\u064a\u0629<\/li>\n\n\n\n<li>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/li>\n\n\n\n<li>\u0627\u0644\u0628\u062b \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a<\/li>\n\n\n\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/li>\n\n\n\n<li>\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/li>\n\n\n\n<li>\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0644\u0641\u064a\u0629<\/li>\n\n\n\n<li>\u062e\u062f\u0645\u0627\u062a \u0628\u062b \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649<\/li>\n\n\n\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0648\u0642\u0639<\/li>\n\n\n\n<li>\u0628\u062d\u062b \u062d\u0648\u0644 \u0635\u0627\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0635\u0639\u0648\u062f \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1e2adf03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1e2adf03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0645\u0627 \u062a\u0646\u0645\u0648 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0628\u062b \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0633\u0631\u0639\u0629. \u0646\u062d\u0646 \u0646\u0639\u0645\u0644 \u0645\u0639 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0646\u0648\u0641\u0631 \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0648\u0623\u0628\u062d\u0627\u062b \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0623\u0628\u062d\u0627\u062b \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0637\u0631\u0642 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0645\u0642\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u0642\u0627\u062f\u0629 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0628\u0627\u0631\u0632\u064a\u0646 \u0631\u0624\u0649 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u0623\u062e\u0631\u0649. \u062a\u0643\u0634\u0641 \u062f\u0631\u0627\u0633\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 SIS \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0647\u0645\u0629 \u062a\u0645\u0646\u062d \u0639\u0645\u0644\u0627\u0626\u0646\u0627 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0646\u062d\u0646 \u0646\u062c\u0631\u064a \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0643\u0645\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u0629\u060c \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629\u060c \u0648\u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0646\u0627 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u0639\u0642\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u064a\u0647\u0627. \u062f\u0639\u0646\u0627 \u0646\u0636\u0639 \u062e\u0628\u0631\u062a\u0646\u0627 \u0627\u0644\u062a\u064a \u062a\u0632\u064a\u062f \u0639\u0646 40 \u0639\u0627\u0645\u064b\u0627 \u0641\u064a \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0641\u064a \u062e\u062f\u0645\u062a\u0643.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u064a\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0628\u0633\u0631\u0639\u0629. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637.<\/p>","protected":false},"author":1,"featured_media":63346,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14344","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=14344"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14344\/revisions"}],"predecessor-version":[{"id":67082,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/14344\/revisions\/67082"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/63346"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=14344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}