{"id":12997,"date":"2015-01-21T07:59:40","date_gmt":"2015-01-21T07:59:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=12997"},"modified":"2026-04-12T01:14:54","modified_gmt":"2026-04-12T05:14:54","slug":"%d9%85%d8%b1%d8%a7%d9%81%d9%82-%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a9-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2-%d9%85%d8%af%d9%8a%d9%86%d8%a9-%d9%86%d9%8a%d9%88%d9%8a%d9%88%d8%b1%d9%83","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ar\/%d8%ad%d9%84%d9%88%d9%84\/%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2\/%d9%85%d8%b1%d8%a7%d9%81%d9%82-%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a9-%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2-%d9%85%d8%af%d9%8a%d9%86%d8%a9-%d9%86%d9%8a%d9%88%d9%8a%d9%88%d8%b1%d9%83\/","title":{"rendered":"\u0645\u0631\u0627\u0641\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643"},"content":{"rendered":"<!--\n  SIS International \u2014 NYC Focus Group Facility\n  WordPress-safe: all CSS scoped under .sis-nyc-page\n  Design: Warm editorial \/ facility showcase \u2014 matches parent Focus Groups page palette\n-->\n\n<style>\n.sis-nyc-page {\n  --nc-charcoal: #1C1917;\n  --nc-dark: #292524;\n  --nc-mid: #57534E;\n  --nc-muted: #78716C;\n  --nc-light: #A8A29E;\n  --nc-border: #E7E5E4;\n  --nc-cloud: #F5F5F4;\n  --nc-ivory: #FEFCF8;\n  --nc-white: #ffffff;\n  --nc-gold: #bd8f13;\n  --nc-gold-light: #d4a72a;\n  --nc-gold-soft: rgba(189,143,19,0.08);\n  --nc-blue: #085589;\n  --nc-blue-dark: #053d63;\n  --nc-sans: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n  --nc-ease: cubic-bezier(0.16,1,0.3,1);\n  --nc-ease-out: cubic-bezier(0.33,1,0.68,1);\n  font-family: var(--nc-sans); color: var(--nc-charcoal); line-height: 1.6;\n  -webkit-font-smoothing: antialiased; overflow-x: hidden; background: var(--nc-ivory);\n}\n.sis-nyc-page *, .sis-nyc-page *::before, .sis-nyc-page *::after { box-sizing: border-box; margin: 0; padding: 0; }\n.sis-nyc-page a { text-decoration: none; color: inherit; }\n.sis-nyc-page img { max-width: 100%; display: block; }\n.sis-nyc-page ul { list-style: none; }\n\n.sis-nyc-page .nr { opacity: 0; transform: translateY(32px); transition: opacity 0.9s var(--nc-ease-out), transform 0.9s var(--nc-ease-out); }\n.sis-nyc-page .nr.nv { opacity: 1; transform: translateY(0); }\n\n@keyframes ncUp { from { opacity:0; transform:translateY(24px); } to { opacity:1; transform:translateY(0); } }\n\n\/* \u2550\u2550\u2550 HERO \u2550\u2550\u2550 *\/\n.sis-nyc-page .nc-hero {\n  position: relative; min-height: 80vh; display: flex; align-items: center;\n  padding: 80px clamp(24px,6vw,100px);\n  background: linear-gradient(160deg, #031f33 0%, var(--nc-blue-dark) 40%, var(--nc-blue) 100%);\n  overflow: hidden;\n}\n.sis-nyc-page .nc-hero-atmo {\n  position: absolute; inset: 0; pointer-events: none;\n  background: radial-gradient(ellipse 50% 60% at 20% 50%, rgba(189,143,19,0.1) 0%, transparent 60%),\n              radial-gradient(ellipse 40% 60% at 80% 60%, rgba(8,85,137,0.15) 0%, transparent 50%);\n}\n.sis-nyc-page .nc-hero-grain {\n  position: absolute; inset: 0; pointer-events: none; opacity: 0.035;\n  background-image: url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'\/%3E%3C\/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'\/%3E%3C\/svg%3E\");\n  background-size: 200px;\n}\n.sis-nyc-page .nc-hero-inner {\n  max-width: 1200px; width: 100%; margin: 0 auto;\n  display: grid; grid-template-columns: 1.1fr 0.9fr; gap: clamp(40px,6vw,80px);\n  align-items: center; position: relative; z-index: 2;\n}\n.sis-nyc-page .nc-hero-tag {\n  display: inline-flex; align-items: center; gap: 10px;\n  font-size: 11px; font-weight: 600; letter-spacing: 0.2em; text-transform: uppercase;\n  color: var(--nc-gold-light); margin-bottom: 24px;\n  opacity: 0; animation: ncUp 0.8s var(--nc-ease) 0.2s forwards;\n}\n.sis-nyc-page .nc-hero-tag::before { content: ''; width: 32px; height: 1px; background: var(--nc-gold); }\n.sis-nyc-page .nc-hero h1 {\n  font-size: clamp(2.4rem,5vw,3.8rem); font-weight: 700; line-height: 1.05;\n  letter-spacing: -0.03em; color: var(--nc-white); margin-bottom: 20px;\n  opacity: 0; animation: ncUp 0.8s var(--nc-ease) 0.35s forwards;\n}\n.sis-nyc-page .nc-hero h1 em { font-style: normal; color: var(--nc-gold-light); }\n.sis-nyc-page .nc-hero-body {\n  font-size: 1rem; line-height: 1.85; color: rgba(255,255,255,0.85); max-width: 480px;\n  opacity: 0; animation: ncUp 0.8s var(--nc-ease) 0.5s forwards;\n}\n.sis-nyc-page .nc-hero-meta {\n  display: flex; flex-direction: column; gap: 12px; margin-top: 32px;\n  opacity: 0; animation: ncUp 0.8s var(--nc-ease) 0.65s forwards;\n}\n.sis-nyc-page .nc-meta-row {\n  display: flex; align-items: center; gap: 12px;\n  font-size: 13px; color: rgba(255,255,255,0.7);\n}\n.sis-nyc-page .nc-meta-icon { font-size: 16px; width: 20px; text-align: center; }\n.sis-nyc-page .nc-meta-row strong { color: var(--nc-white); font-weight: 600; }\n\n.sis-nyc-page .nc-hero-visual {\n  position: relative; opacity: 0; animation: ncUp 1s var(--nc-ease) 0.4s forwards;\n}\n.sis-nyc-page .nc-hero-img {\n  width: 100%; border-radius: 16px; aspect-ratio: 4\/5; object-fit: cover;\n  box-shadow: 0 32px 64px rgba(0,0,0,0.3); border-bottom: 3px solid var(--nc-gold);\n}\n\n\/* \u2550\u2550\u2550 FACILITY OVERVIEW \u2550\u2550\u2550 *\/\n.sis-nyc-page .nc-overview { padding: clamp(80px,10vw,140px) clamp(24px,6vw,100px); background: var(--nc-ivory); }\n.sis-nyc-page .nc-overview-inner {\n  max-width: 1200px; margin: 0 auto;\n  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px,6vw,80px); align-items: center;\n}\n.sis-nyc-page .nc-overview-img {\n  width: 100%; border-radius: 16px; aspect-ratio: 4\/3; object-fit: cover;\n  box-shadow: 0 16px 48px rgba(28,25,23,0.08); border: 1px solid var(--nc-border);\n}\n.sis-nyc-page .nc-stag { font-size: 11px; font-weight: 700; letter-spacing: 0.2em; text-transform: uppercase; color: var(--nc-gold); margin-bottom: 14px; }\n.sis-nyc-page .nc-stitle { font-size: clamp(1.8rem,3vw,2.4rem); font-weight: 700; letter-spacing: -0.02em; color: var(--nc-charcoal); line-height: 1.15; margin-bottom: 16px; }\n.sis-nyc-page .nc-stitle span { color: var(--nc-gold); }\n.sis-nyc-page .nc-sdesc { font-size: 0.95rem; line-height: 1.8; color: var(--nc-mid); margin-bottom: 28px; }\n.sis-nyc-page .nc-caps {\n  display: grid; grid-template-columns: 1fr 1fr; gap: 12px;\n}\n.sis-nyc-page .nc-cap-item {\n  display: flex; align-items: center; gap: 10px; font-size: 13px; color: var(--nc-mid);\n  padding: 10px 14px; border-radius: 10px; background: var(--nc-white); border: 1px solid var(--nc-border);\n  transition: border-color 0.3s ease;\n}\n.sis-nyc-page .nc-cap-item:hover { border-color: rgba(189,143,19,0.3); }\n.sis-nyc-page .nc-cap-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--nc-gold); flex-shrink: 0; }\n\n\/* \u2550\u2550\u2550 RESEARCH TYPES \u2550\u2550\u2550 *\/\n.sis-nyc-page .nc-types {\n  padding: clamp(80px,10vw,140px) clamp(24px,6vw,100px);\n  background: linear-gradient(160deg, #031f33 0%, var(--nc-blue-dark) 45%, var(--nc-blue) 100%);\n  color: var(--nc-white); position: relative; overflow: hidden;\n}\n.sis-nyc-page .nc-types-atmo {\n  position: absolute; inset: 0; pointer-events: none;\n  background: radial-gradient(ellipse 40% 50% at 70% 30%, rgba(189,143,19,0.05) 0%, transparent 60%);\n}\n.sis-nyc-page .nc-types-inner { max-width: 1200px; margin: 0 auto; position: relative; z-index: 2; }\n.sis-nyc-page .nc-types .nc-stag { color: var(--nc-gold-light); }\n.sis-nyc-page .nc-types .nc-stitle { color: var(--nc-white); }\n.sis-nyc-page .nc-types .nc-sdesc { color: rgba(255,255,255,0.8); }\n\n.sis-nyc-page .nc-type-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: 48px; }\n.sis-nyc-page .nc-type-card {\n  padding: 32px 24px; border-radius: 14px;\n  background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.06);\n  transition: all 0.4s var(--nc-ease); position: relative; overflow: hidden;\n}\n.sis-nyc-page .nc-type-card::before {\n  content: ''; position: absolute; bottom: 0; left: 0; right: 0; height: 2px;\n  background: linear-gradient(90deg, var(--nc-gold), var(--nc-gold-light));\n  transform: scaleX(0); transform-origin: left; transition: transform 0.5s var(--nc-ease);\n}\n.sis-nyc-page .nc-type-card:hover::before { transform: scaleX(1); }\n.sis-nyc-page .nc-type-card:hover { background: rgba(255,255,255,0.06); border-color: rgba(189,143,19,0.15); transform: translateY(-3px); }\n.sis-nyc-page .nc-type-num { font-size: 11px; font-weight: 700; letter-spacing: 0.15em; color: var(--nc-gold-light); margin-bottom: 14px; }\n.sis-nyc-page .nc-type-card h3 { font-size: 1.05rem; font-weight: 700; color: var(--nc-white); margin-bottom: 8px; }\n.sis-nyc-page .nc-type-card p { font-size: 0.84rem; line-height: 1.75; color: rgba(255,255,255,0.7); }\n\n\/* Wide card spans 2 cols *\/\n.sis-nyc-page .nc-type-card.nc-wide { grid-column: span 2; }\n\n\/* \u2550\u2550\u2550 LOCATION \u2550\u2550\u2550 *\/\n.sis-nyc-page .nc-location { padding: clamp(80px,10vw,140px) clamp(24px,6vw,100px); background: var(--nc-cloud); }\n.sis-nyc-page .nc-location-inner {\n  max-width: 1200px; margin: 0 auto;\n  display: grid; grid-template-columns: 1.1fr 0.9fr; gap: clamp(40px,6vw,80px); align-items: start;\n}\n.sis-nyc-page .nc-address-block {\n  padding: 36px; border-radius: 16px; background: var(--nc-white); border: 1px solid var(--nc-border);\n  margin-top: 32px; box-shadow: 0 4px 20px rgba(0,0,0,0.03);\n}\n.sis-nyc-page .nc-address-line { font-size: 1.1rem; font-weight: 700; color: var(--nc-charcoal); margin-bottom: 4px; }\n.sis-nyc-page .nc-address-detail { font-size: 0.88rem; color: var(--nc-mid); line-height: 1.7; }\n.sis-nyc-page .nc-address-detail + .nc-address-detail { margin-top: 12px; }\n.sis-nyc-page .nc-transit {\n  display: flex; flex-direction: column; gap: 12px; margin-top: 24px;\n  padding-top: 20px; border-top: 1px solid var(--nc-border);\n}\n.sis-nyc-page .nc-transit-item { display: flex; align-items: center; gap: 10px; font-size: 13px; color: var(--nc-mid); }\n.sis-nyc-page .nc-transit-badge {\n  width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center;\n  font-size: 11px; font-weight: 800; color: var(--nc-white); flex-shrink: 0;\n}\n\n.sis-nyc-page .nc-nearby { margin-top: 32px; }\n.sis-nyc-page .nc-nearby h4 { font-size: 0.9rem; font-weight: 700; color: var(--nc-charcoal); margin-bottom: 12px; text-transform: uppercase; letter-spacing: 0.05em; }\n.sis-nyc-page .nc-nearby p { font-size: 0.88rem; line-height: 1.7; color: var(--nc-mid); }\n\n\/* \u2550\u2550\u2550 CTA \u2550\u2550\u2550 *\/\n.sis-nyc-page .nc-cta {\n  padding: clamp(100px,12vw,160px) clamp(24px,6vw,100px); text-align: center;\n  background: linear-gradient(160deg, #031f33 0%, var(--nc-blue-dark) 50%, #0a6aaa 100%);\n  position: relative; overflow: hidden;\n}\n.sis-nyc-page .nc-cta::before {\n  content: ''; position: absolute; width: 600px; height: 600px; top: 50%; left: 50%;\n  transform: translate(-50%,-50%); border-radius: 50%;\n  background: radial-gradient(circle, rgba(189,143,19,0.08) 0%, transparent 60%); pointer-events: none;\n}\n.sis-nyc-page .nc-cta-inner { position: relative; z-index: 2; max-width: 600px; margin: 0 auto; }\n.sis-nyc-page .nc-cta h3 { font-size: clamp(2rem,4vw,3rem); font-weight: 700; letter-spacing: -0.03em; color: var(--nc-white); line-height: 1.1; margin-bottom: 16px; }\n.sis-nyc-page .nc-cta p { font-size: 1rem; line-height: 1.8; color: rgba(255,255,255,0.82); margin-bottom: 36px; }\n\n\/* YouTube embed *\/\n.sis-nyc-page .nc-video-wrap {\n  position: relative; width: 100%; border-radius: 16px; overflow: hidden;\n  aspect-ratio: 16\/9; background: #000;\n  box-shadow: 0 32px 64px rgba(0,0,0,0.35); border: 3px solid rgba(189,143,19,0.3);\n  opacity: 0; animation: ncUp 1s var(--nc-ease) 0.4s forwards;\n}\n.sis-nyc-page .nc-video-wrap iframe {\n  position: absolute; inset: 0; width: 100%; height: 100%; border: none;\n}\n\n\/* Photo gallery *\/\n.sis-nyc-page .nc-gallery { padding: clamp(60px,8vw,100px) clamp(24px,6vw,100px); background: var(--nc-ivory); }\n.sis-nyc-page .nc-gallery-inner { max-width: 1200px; margin: 0 auto; }\n.sis-nyc-page .nc-gallery-grid {\n  display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; margin-top: 32px;\n}\n.sis-nyc-page .nc-gallery-item {\n  position: relative; border-radius: 12px; overflow: hidden;\n  aspect-ratio: 4\/3; background: var(--nc-cloud);\n}\n.sis-nyc-page .nc-gallery-item.nc-gwide { grid-column: span 2; }\n.sis-nyc-page .nc-gallery-item img {\n  width: 100%; height: 100%; object-fit: cover;\n  transition: transform 1.2s var(--nc-ease), filter 0.5s ease;\n  filter: brightness(0.92);\n}\n.sis-nyc-page .nc-gallery-item:hover img { transform: scale(1.05); filter: brightness(1); }\n\n\/* Map embed *\/\n.sis-nyc-page .nc-map-wrap {\n  width: 100%; border-radius: 16px; overflow: hidden;\n  aspect-ratio: 16\/9; margin-top: 28px; border: 1px solid var(--nc-border);\n  box-shadow: 0 4px 20px rgba(0,0,0,0.04);\n}\n.sis-nyc-page .nc-map-wrap iframe { width: 100%; height: 100%; border: none; }\n\n\/* Spinning gold button *\/\n.sis-nyc-page .nc-spin-btn {\n  position: relative; display: inline-flex; height: 3.25rem;\n  align-items: center; justify-content: center; overflow: hidden;\n  border-radius: 0.6rem; padding: 0 2rem; font-family: var(--nc-sans);\n  font-weight: 700; color: #ffffff !important; border: none; cursor: pointer;\n  transition: all 0.3s cubic-bezier(0.34,1.56,0.64,1); z-index: 1;\n}\n.sis-nyc-page .nc-spin-btn:hover { transform: scale(1.1); }\n.sis-nyc-page .nc-spin-ray {\n  position: absolute; inset: -500%;\n  animation: ncSpin 3s linear infinite;\n  background: conic-gradient(from 90deg at 50% 50%, transparent 0%, #bd8f13 45%, #ffffff 50%, #bd8f13 55%, transparent 100%);\n  z-index: -2;\n}\n.sis-nyc-page .nc-spin-fill {\n  position: absolute; inset: 2px;\n  background: linear-gradient(135deg, #d4a31a 0%, #bd8f13 50%, #8a6a10 100%) !important;\n  border-radius: 8px; z-index: -1;\n}\n.sis-nyc-page .nc-spin-btn:hover .nc-spin-fill { background: linear-gradient(135deg, #bd8f13 0%, #8a6a10 100%) !important; }\n.sis-nyc-page .nc-spin-btn span { display: flex; align-items: center; gap: 0.6rem; font-size: 1.05rem; text-shadow: 0 1px 2px rgba(0,0,0,0.2); }\n.sis-nyc-page .nc-spin-btn svg { width: 18px; height: 18px; stroke: #ffffff; fill: none; }\n@keyframes ncSpin { from { transform: rotate(0deg); } to { transform: rotate(360deg); } }\n\n\/* Video link *\/\n.sis-nyc-page .nc-video-link {\n  display: inline-flex; align-items: center; gap: 10px; margin-top: 28px;\n  font-size: 13px; font-weight: 700; color: var(--nc-gold-light);\n  transition: gap 0.3s var(--nc-ease);\n  opacity: 0; animation: ncUp 0.8s var(--nc-ease) 0.8s forwards;\n}\n.sis-nyc-page .nc-video-link:hover { gap: 14px; }\n.sis-nyc-page .nc-video-play {\n  width: 32px; height: 32px; border-radius: 50%; display: flex; align-items: center; justify-content: center;\n  background: rgba(189,143,19,0.15); border: 1px solid rgba(189,143,19,0.3); font-size: 12px;\n}\n\n\/* \u2550\u2550\u2550 RESPONSIVE \u2550\u2550\u2550 *\/\n@media (max-width: 1024px) {\n  .sis-nyc-page .nc-hero-inner { grid-template-columns: 1fr; gap: 48px; }\n  .sis-nyc-page .nc-hero-visual { max-width: 100%; }\n  .sis-nyc-page .nc-overview-inner { grid-template-columns: 1fr; }\n  .sis-nyc-page .nc-location-inner { grid-template-columns: 1fr; }\n}\n@media (max-width: 768px) {\n  .sis-nyc-page .nc-type-grid { grid-template-columns: 1fr; }\n  .sis-nyc-page .nc-type-card.nc-wide { grid-column: span 1; }\n  .sis-nyc-page .nc-caps { grid-template-columns: 1fr; }\n  .sis-nyc-page .nc-hero-img { aspect-ratio: 3\/4; }\n  .sis-nyc-page .nc-gallery-grid { grid-template-columns: 1fr 1fr; }\n  .sis-nyc-page .nc-gallery-item.nc-gwide { grid-column: span 2; }\n}\n<\/style>\n\n<div class=\"sis-nyc-page\">\n\n<!-- \u2550\u2550\u2550 HERO \u2550\u2550\u2550 -->\n<section class=\"nc-hero\">\n  <div class=\"nc-hero-atmo\"><\/div>\n  <div class=\"nc-hero-grain\"><\/div>\n  <div class=\"nc-hero-inner\">\n    <div>\n      <div class=\"nc-hero-tag\">SIS-Owned Facility<\/div>\n      <h1>Focus Group Facility<br><em>\u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643<\/em><\/h1>\n      <p class=\"nc-hero-body\">SIS owns and operates a dedicated qualitative research facility at 11 East 22nd Street in Manhattan&#8217;s Flatiron District. Purpose-built for focus groups, IDIs, product tests, taste evaluations, car clinics, mock jury deliberations, and usability sessions.<\/p>\n      <div class=\"nc-hero-meta\">\n        <div class=\"nc-meta-row\"><span class=\"nc-meta-icon\">\ud83d\udccd<\/span> <strong>11 E 22nd St, Floor 2<\/strong> \u2014 Flatiron District, Manhattan<\/div>\n        <div class=\"nc-meta-row\"><span class=\"nc-meta-icon\">\ud83d\udc65<\/span> Discussion room seats <strong>up to 10<\/strong> \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646<\/div>\n        <div class=\"nc-meta-row\"><span class=\"nc-meta-icon\">\ud83d\udcde<\/span> <strong>+1 (212) 505-6805<\/strong><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"nc-hero-visual\">\n      <div class=\"nc-video-wrap\">\n        <iframe src=\"https:\/\/www.youtube.com\/embed\/tplnPC3dcqQ\" title=\"SIS NYC Facility Tour with CEO Ruth Stanat\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\"><\/iframe>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 FACILITY OVERVIEW \u2550\u2550\u2550 -->\n<section class=\"nc-overview\">\n  <div class=\"nc-overview-inner\">\n    <div class=\"nr\">\n      <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-7.jpg\" alt=\"SIS Focus Group Discussion Room\" class=\"nc-overview-img\">\n    <\/div>\n    <div class=\"nr\">\n      <div class=\"nc-stag\">The Facility<\/div>\n      <div class=\"nc-stitle\">Built for Research,<br>Not <span>Rented for It<\/span><\/div>\n      <p class=\"nc-sdesc\">Adjacent observation room with one-way mirror for live client viewing. HD cameras, studio-quality microphones, and live streaming for remote stakeholders. Simultaneous translation equipment with bilingual moderators fluent in Spanish, Mandarin, and German.<\/p>\n      <div class=\"nc-caps\">\n        <div class=\"nc-cap-item\"><span class=\"nc-cap-dot\"><\/span> One-way viewing mirror<\/div>\n        <div class=\"nc-cap-item\"><span class=\"nc-cap-dot\"><\/span> HD video recording<\/div>\n        <div class=\"nc-cap-item\"><span class=\"nc-cap-dot\"><\/span> Studio-quality audio<\/div>\n        <div class=\"nc-cap-item\"><span class=\"nc-cap-dot\"><\/span> Live video streaming<\/div>\n        <div class=\"nc-cap-item\"><span class=\"nc-cap-dot\"><\/span> Simultaneous translation<\/div>\n        <div class=\"nc-cap-item\"><span class=\"nc-cap-dot\"><\/span> On-staff moderators<\/div>\n        <div class=\"nc-cap-item\"><span class=\"nc-cap-dot\"><\/span> Test kitchen on-site<\/div>\n        <div class=\"nc-cap-item\"><span class=\"nc-cap-dot\"><\/span> Same-week availability<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 PHOTO GALLERY \u2550\u2550\u2550 -->\n<section class=\"nc-gallery\">\n  <div class=\"nc-gallery-inner\">\n    <div class=\"nr\">\n      <div class=\"nc-stag\">Inside the Facility<\/div>\n      <div class=\"nc-stitle\">See the Space<\/div>\n    <\/div>\n    <div class=\"nc-gallery-grid\">\n      <div class=\"nc-gallery-item nc-gwide nr\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-8.jpg\" alt=\"SIS NYC Focus Group Discussion Room\" loading=\"lazy\"><\/div>\n      <div class=\"nc-gallery-item nr\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-1-modified.png\" alt=\"SIS Focus Group Technology Setup\" loading=\"lazy\"><\/div>\n      <div class=\"nc-gallery-item nr\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-5.jpg\" alt=\"SIS Online Focus Group Setup\" loading=\"lazy\"><\/div>\n      <div class=\"nc-gallery-item nc-gwide nr\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/03\/Focus-group-facilities-6.jpg\" alt=\"SIS Focus Group Participants\" loading=\"lazy\"><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 RESEARCH TYPES \u2550\u2550\u2550 -->\n<section class=\"nc-types\">\n  <div class=\"nc-types-atmo\"><\/div>\n  <div class=\"nc-types-inner\">\n    <div class=\"nr\">\n      <div class=\"nc-stag\">What Runs Here<\/div>\n      <div class=\"nc-stitle\">Seven Research Formats,<br>One Facility<\/div>\n      <p class=\"nc-sdesc\">Every format is supported end-to-end: SIS writes the screener, recruits participants, moderates sessions, and delivers coded transcripts with a strategic findings report.<\/p>\n    <\/div>\n    <div class=\"nc-type-grid\">\n      <div class=\"nc-type-card nc-wide nr\">\n        <div class=\"nc-type-num\">01<\/div>\n        <h3>Consumer Focus Groups<\/h3>\n        <p>Six to eight respondents discuss a product category, brand, or concept under moderator direction. SIS writes the screener, builds the discussion guide, and delivers thematic analysis of coded verbatim transcripts.<\/p>\n      <\/div>\n      <div class=\"nc-type-card nr\">\n        <div class=\"nc-type-num\">02<\/div>\n        <h3>B2B In-Depth Interviews<\/h3>\n        <p>One-on-one sessions with C-suite executives, procurement officers, physicians, or engineers. Recruited through direct professional outreach, not aggregator panels.<\/p>\n      <\/div>\n      <div class=\"nc-type-card nr\">\n        <div class=\"nc-type-num\">03<\/div>\n        <h3>Product Tests &amp; CLTs<\/h3>\n        <p>Respondents handle, use, or consume physical products and give structured feedback. On-site test kitchen and display area eliminate external venue rental.<\/p>\n      <\/div>\n      <div class=\"nc-type-card nr\">\n        <div class=\"nc-type-num\">04<\/div>\n        <h3>Taste Tests &amp; Sensory<\/h3>\n        <p>Controlled conditions for food, beverage, and personal care assessment. Sequential monadic designs reduce comparison bias. Temperature-controlled storage ensures consistency.<\/p>\n      <\/div>\n      <div class=\"nc-type-card nr\">\n        <div class=\"nc-type-num\">05<\/div>\n        <h3>\u0639\u064a\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a<\/h3>\n        <p>Full-size vehicle evaluations covering exterior styling, interior materials, infotainment usability, and price positioning against the competitive set.<\/p>\n      <\/div>\n      <div class=\"nc-type-card nc-wide nr\">\n        <div class=\"nc-type-num\">06<\/div>\n        <h3>\u0623\u0628\u062d\u0627\u062b \u0647\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u0644\u0641\u064a\u0646 \u0648\u0647\u0645\u064a\u0629<\/h3>\n        <p>Attorneys present case materials to mock jurors matching the trial venue&#8217;s demographic profile. Post-deliberation interviews capture verdict reasoning. Legal teams observe through the mirror or via secure stream.<\/p>\n      <\/div>\n      <div class=\"nc-type-card nr\">\n        <div class=\"nc-type-num\">07<\/div>\n        <h3>Usability Sessions<\/h3>\n        <p>Respondents interact with prototypes, apps, or websites while moderators observe task completion, navigation errors, and hesitation points.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 LOCATION \u2550\u2550\u2550 -->\n<section class=\"nc-location\">\n  <div class=\"nc-location-inner\">\n    <div class=\"nr\">\n      <div class=\"nc-stag\">Location &amp; Access<\/div>\n      <div class=\"nc-stitle\">Flatiron District, <span>\u0645\u0627\u0646\u0647\u0627\u062a\u0646<\/span><\/div>\n      <p class=\"nc-sdesc\">Between Broadway and Park Avenue, steps from Madison Square Park. Three subway lines within one block. Hotels and restaurants at every price point within walking distance.<\/p>\n      <div class=\"nc-address-block\">\n        <div class=\"nc-address-line\">11 East 22nd Street, Floor 2<\/div>\n        <div class=\"nc-address-detail\">\u0646\u064a\u0648\u064a\u0648\u0631\u0643\u060c \u0646\u064a\u0648\u064a\u0648\u0631\u0643 10010<\/div>\n        <div class=\"nc-address-detail\">Phone: +1 (212) 505-6805<\/div>\n        <div class=\"nc-transit\">\n          <div class=\"nc-transit-item\"><span class=\"nc-transit-badge\" style=\"background:#FCCC0A;color:#1C1917;\">\u0631<\/span> 23rd Street (Broadway)<\/div>\n          <div class=\"nc-transit-item\"><span class=\"nc-transit-badge\" style=\"background:#00933C;color:#fff;\">6<\/span> 23rd Street &amp; Park Ave<\/div>\n          <div class=\"nc-transit-item\"><span class=\"nc-transit-badge\" style=\"background:#EE352E;color:#fff;\">1<\/span> 23rd Street &amp; 6th Ave<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"nr\">\n      <div class=\"nc-nearby\">\n        <h4>Nearby Hotels<\/h4>\n        <p>The New York EDITION, Freehand New York, and Gramercy Park Hotel are all within three blocks. Convenient for multi-day research programs and out-of-town client teams.<\/p>\n      <\/div>\n      <div class=\"nc-nearby\" style=\"margin-top:28px;\">\n        <h4>Dining for Client Teams<\/h4>\n        <p>Eleven Madison Park, Eataly Flatiron, and Cosme are less than a five-minute walk. Multiple options at every price point for teams scheduling around sessions.<\/p>\n      <\/div>\n      <div class=\"nc-nearby\" style=\"margin-top:28px;\">\n        <h4>Clients Who Have Used This Facility<\/h4>\n        <p>Petrobras, Pfizer, Novartis, Dell, Colgate-Palmolive, Boeing, and dozens of Fortune 500 companies across healthcare, consumer products, financial services, and technology.<\/p>\n      <\/div>\n      <div class=\"nc-map-wrap\" style=\"margin-top:28px;\">\n        <iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- \u2550\u2550\u2550 CTA \u2550\u2550\u2550 -->\n<section class=\"nc-cta\">\n  <div class=\"nc-cta-inner nr\">\n    <h3>Book the Facility<br>or Schedule a Tour<\/h3>\n    <p>Same-week availability for urgent studies. Contact us with your research objectives, respondent profile, and preferred dates.<\/p>\n    <a href=\"https:\/\/www.sisinternational.com\/ar\/%d8%a7%d8%aa%d8%b5%d9%84-%d8%a8%d9%80-sis-international-market-research\/\" class=\"nc-spin-btn\">\n      <div class=\"nc-spin-ray\"><\/div>\n      <div class=\"nc-spin-fill\"><\/div>\n      <span>\u0627\u062a\u0635\u0644 \u0628\u0646\u0627 <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span>\n    <\/a>\n  <\/div>\n<\/section>\n\n<\/div>\n\n<script>\n(function(){\n  var io = new IntersectionObserver(function(entries) {\n    entries.forEach(function(e) {\n      if (!e.isIntersecting) return;\n      var siblings = e.target.parentElement.querySelectorAll('.nr');\n      var idx = Array.from(siblings).indexOf(e.target);\n      e.target.style.transitionDelay = (idx * 80) + 'ms';\n      e.target.classList.add('nv');\n      io.unobserve(e.target);\n    });\n  }, { threshold: 0.06, rootMargin: '0px 0px -30px 0px' });\n  document.querySelectorAll('.sis-nyc-page .nr').forEach(function(el) { io.observe(el); });\n})();\n<\/script>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u062a\u0648\u0641\u0631 \u0645\u0631\u0627\u0641\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u0631\u0624\u064a\u0629 \u063a\u0646\u064a\u0629 \u0644\u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>","protected":false},"author":1,"featured_media":62691,"parent":16287,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12997","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/12997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/comments?post=12997"}],"version-history":[{"count":63,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/12997\/revisions"}],"predecessor-version":[{"id":85464,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/12997\/revisions\/85464"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media\/62691"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ar\/wp-json\/wp\/v2\/media?parent=12997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}