Market opportunities can be seized, followed or developed. Companies often consider whether the opportunity can meet their strategic growth objectives, if the company has the capabilities and assets to deliver against the opportunity and if the opportunity is synergistic with their business model.
Market Entry Strategy is a nuanced discipline in international business. Complex dynamics impact market entry success. Customer, competitive dynamics, cultural, regulatory, talented staff, supply chain and many other complex factors can heavily impact market entry. Variables such as strategy, mode of entry, logistics, preconceived assumptions and implementation can have significant impact in a new venture’s responsiveness, agility and competitiveness.
Market Opportunity/Entry Advisory & Strategy Consulting
SIS has over 35 years’ expertise in international market entry, feasibility and opportunity research and consulting, serving many of the world’s leading and influential companies. We work with clients to develop and implement incisive strategy that leverages our client’s competitive strengths and advantages. Our consultants provide depth of insight as well as a robust platform for implementing Market Entry Strategy.