SIS Beauty Innovation Consulting
Beauty, Skincare & Wellness consulting solutions that transform the world
We provide Beauty, Skincare and Wellness solutions for companies around the world. We deliver results for beauty companies. We connect them with women and men worldwide who love beauty and wellness. Beauty can transform lives and we create happiness and wellbeing.
Today’s beauty consumer is open to new formulations, products, trends and technologies. There is tremendous innovation in hair, skin, makeup and wellness products. At the same time, the customer journey has become more complex with new digital touchpoints and pathways to purchase. Beauty and cosmetics companies are developing new products for today’s fast-paced digital world.
The keys to innovation in the Beauty industry:
- Identifying trends and cultural shifts
- Foreseeing innovative products, technologies and experiences
- Defining ideas which can be launched
- Launching ideas into development
- Managing innovation projects
- Leading a validation process to test reactions and results
SIS has a passion for beauty, cosmetic and wellness products. Our differentiation is strong marketing, research and strategy expertise developed over 35 years. We generate Qualitative insights and Quantitative data to forecast new trends, provide analysis and guidance on new trends. We test products with consumers for data and insights on new concepts. We develop strategies to move your innovation projects forward and outmaneuver the competition.
The SIS Beauty Innovation solutions include:
- Idea Generation
- Beauty Innovation consulting
- Trend spotting
- Product Testing & Validation
- Beauty Influencer Insight communities
- Focus Groups
- In-Home Product Testing
- Go to Market Strategy
- Market Sizing and Forecasting
- Competitive Intelligence
- Advisory, Strategy and Consulting
- Event consulting
- Influencer Marketing
- Public speaking
Phase 1: Idea Generation & Market Foresight
We deliver forecast trends and test new ideas. Key to supporting our clients’ innovation projects is data and insights. We provide research reports with data, trend analysis, ethnographic research, social listening analysis, and recommendations.
Our trend presentations are supported by data points to communicate a story, the human story behind products, and illustrations of findings and insights.
We provide trend tracking projects that:
- Identify patterns, themes and trending products and consumer behavior
- Recommend lists of potential innovation projects
- Present timely trends and opportunities for growth
- Uncover new segments and untapped markets
SIS has teams of trend spotters on-the-ground in key cities in the global economy: New York, Los Angeles, Miami, London, Milan and Shanghai. These trend spotters head to centers of culture and take pictures and videos to capture the essence of new trends. Our beauty experts provide insight into how trends manifest in the real life and how these trends “stick.”
Increasingly, the customer journey is influenced online. Social media can rapidly spur purchasing among Early Adopters. For these reasons, we conduct Online Ethnography (Netnography) and Social Listening on a variety of social media networks. We analyze photos, hashtags and memes to provide insight for our clients to capture new opportunities. We follow YouTube stars and vloggers and in many cases have existing relationships with leading Beauty influencers.
Phase 2: Product Testing & Validation
We bring unique value in cultivating a community of trend spotters, influencers and beauty consumers to test products.
Influencer Insight Communities
We provide an in-depth knowledge of the beauty industry. We manage a community of trend spotters and a human network of beauty influencers.
- Beauty Conscious Consumers
- Media contacts
- Cosmetics artists
- Beauty Salon owners
- Social media gurus
- Beauty Bloggers
These influencers provide nuance, candor and feedback on new product concepts. They can also sense the direction of trends, helping Beauty companies to prioritize trends and strategies.
Our Digital Research group builds custom influencer networks to launch your proprietary tracking research. These Online Communities allow our clients to test new product concepts and reactions to advertising messaging with influencers and consumers. The feedback is rapid and useful for decision-making.
Focus Groups & One-on-One Customer Interviews
SIS has a Focus Group Facility in Manhattan, New York City. We have extensive experience in conducting Focus Groups and In-Depth Interviews with consumers. Located in the Heart of NYC, our testing facility provides access to consumers in one of the most important cities in North America.
In-Home Usage Tests
SIS conducts In-Home Usage Tests from our product testing facility in New York City. Our clients provide us with product samples for Consumers to pick up and test in the comfort of Consumer homes. These home products tests provide data and ethnographic insights. We have some of the largest databases in the New York City area of beauty consumers and extensive proprietary consumer databases across the United States.
Phase 3: Go To Market Strategy
Analyzing markets, competitors and competitive activity are critical to understanding the broader impact of New Product Concepts and Launches. Ruth Stanat is the head of our Beauty unit and brings a wealth of experience in working with the world’s leading brands for over 4 decades. She was a founding member of the association dedicated to Strategic Intelligence and Competitive Analysis early on. Our strategy experience makes us well-positioned to deliver incisive strategies for competitive advantage. We provide:
- Strategic Analysis
- Go To Market Strategy
- Ad hoc reports
- SIS Intelligence Answering & Email Alerts
- Monthly competitive products alerts
- Quarterly trend analysis and reporting
SIS connects beauty companies with customers. We provide the insight, product testing and strategies to create beauty and happiness. Learn more from our experience, research, insights, wisdom and more. Contact Ruth Stanat at [email protected] and +1 212 505 6805.