New Methods of Channel Intelligence Market Research
During the past 5-7 years, social media and mobility are more effective methods to reach these respondents. Moreover, at least 40-50% of this population are millennials who are only reachable through mobility e.g. their cell or mobile phones. Secondly, their time is very precious to this younger generation and it is difficult to conduct an interview over 15 – 20 minutes maximum. Mobility and technology have also impacted traditional channels in transportation, manufacturing, and other business sectors. Team leaders and employers rely on fast, accurate data for their channels, to ensure their business stays on top.
Having a firm Channel Intelligence Research plan helps businesses understand their customers and how to successfully design merchandising and promotions. They can better prioritize management and marketing knowing the facts and habits of their respondents. Suppliers also benefit from a strategy to understand what shoppers seek how their customers behave compared to competitors.
SIS Approach to Channel Intelligence