Summary of Project Experience in the Toy Market

• Conducted tests of toys for girls in focus groups from France and Germany.
• Global doll house study with focus groups from Asia, Europe, and Latin America.
• Conducted focus groups in the US for a new toy concept.
• Conducted focus groups for children with Asian and Hispanic background living in the US about their attitude toward dolls.
• Competitive Intelligence study for a major toy manufacturer on new product development strategies.
• Conducted several focus groups to "brainstorm" a new product development strategy for a toy manufacturer.
• Competitive Intelligence study for retailers in the toy business.
• Conducted a market assessment of the video gaming industry for children.
• Conducted a study in Birmingham, UK for the feasibility of a fast food location.

Current and Past Clients

• Coleco
• Fisher Price
• Toys R Us