Resume of Experience in the Tobacco Industry

• Created a competitor profile for a leading international tobacco distributor.
• Business Intelligence Study of Asian competitors in the tobacco industry.
• Competitive analysis of four major tobacco firms.
• Ongoing competitive intelligence tracking study of competitor coupons, evaluating consumer responses from those that received direct mail and their attitudes toward the direct mail program in the Midwest.
• Monitored competitor websites.
• Competitor analysis of British and Canadian tobacco firms.
• Strategic repositioning study for a large tobacco company.
• Competitive Intelligence Studies on two Japanese tobacco firms.
• Market study on tobacco e-commerce.