Summary of Project Experience in the Printing Industry

• Global Business Intelligence Study on the printer market.
• Customer satisfaction study in the color inkjet market (for a major global manufacturer of printers).
• Business Intelligence Study into the US and Far Eastern Markets for Large Format Printers.
• Business Intelligence Study on the European security print market.
• Business Intelligence Study on the European market for the printing of direct mail.
• European Market for printing inks.
• Global Market radiation curing inks.
• Quantitative Media surveys for advertising recall for a major producer of computers in Australia, Japan, Argentina, and Brazil.
• Business Intelligence and Competitive Intelligence Study of major Internet provider.
• Quantitative study of the impact of Y2K issue on budgets. Industries included the financial, manufacturing and distribution industries in: the US, Germany, UK, France, Netherlands, and Sweden.
• Competitive Intelligence Study of the US software industry.
• Analysis of the client server market in Asia [e.g. Japan, South Korea, Thailand, Singapore].
• Testing of Automotive Website in Latin America and in Europe.
• Quantitative survey in the UK on health care and financial industries that involved testing of a new product concept for software to enhance and/or replace E-mail.
• Quantitative survey for 3M/Post-it notes in Europe.
• Quantitative Readership survey which assessed the market size and demand for a major US business magazine in Mexico, Brazil, Chile, and Argentina.
• Quantitative survey of market potential for an advertising publication in Asia [e.g. Japan, Taiwan, South Korea, China, Singapore, and Thailand.]
• Conducted hall intercepts in China regarding digital camera owners and picture printing.
• Evaluated music trends in the US for a European media firm.
• Conducted in depth interviews with print production managers in regards to new digital printing technology.
• Conducted a readership study for the major business newspapers in Australia, Argentina, Brazil, and Japan. This quantitative study analyzed the awareness of the advertisement for a major technology company.
• Conducted a customer assessment study for a major publishing company of industrial directories. This quantitative study surveyed CD ROM users in the UK, France, Germany, and Italy. The study produced an assessment of the attitudes and usage of the CD ROM product.
• Conducted in-depth interviews with Color Printer purchasers.
• Conducted a competitive roadmap study on multiple printer manufacturers across the world.
• Conducted multi-function copier study with focus groups of IT administrators within companies
• Conducted CATI Interviews with respondents who manage day to day print operations in UK, France, and Germany.
• Conducted In-Depth Interviews and Online Survey to gain an understanding of how a publishing company’s customers allocate their time and budgets in regards to advertising, promotion, and marketing.

Sampling of Clients in the Printing and Technology Industry

• Advertising Age International
• Bertelsmann
• Compaq Corporation
• Gallup & Robinson
• Hewlett Packard
• IBM
• Rexam Graphics
• Information Access Company
• Oki Data Americas
• Thomas Publishing
• Time, Inc.
• Xerox
• Nikkei
• 3M Corporation