Resume of Experience in the Personal Care Products Industry

Hair Care

• Conducted focus groups in the US with hairdressers to determine their attitudes toward a new bleaching product.
• Competitive Intelligence Tracking Studies to identify new products.
• Quantitative Study with consumers to determine their attitudes toward new hair care products in the US.

Skin Care

• Conducted mall intercept product to determine consumers’ attitudes toward a new skin care products.
• Conducted market entry study for skin care products in China.
• Conducted in-depth interviews of skin care product users (women and men) who were interested in organic products, luxury beauty products, a sustainable lifestyle, and who were environmentally conscious.
• Study created for the development and launch of a high-end skin care product line with a focus on understanding the target’s attitudes and to develop product concepts.

Oral Care

• Conducted ongoing tracking studies for new oral care products.
• Conducted focus groups for a new toothbrush in the US.
• Toothbrush Distributor Research in the US for an Asian firm.

Vision Care

• Conducted studies in Europe to determine competitor contact lens products.
• Conducted focus groups for consumers in Europe for hard and soft contact lens.
• Competitive study of Vision Care laboratory in US.

Perfume

• Conducted Focus Groups for fragrance testing (Perfume Sensuality Study).

Current and Past Clients

• Avon
• Bausch & Lomb
• Colgate Palmolive
• Goldwell
• Estee Lauder
• Lever Brothers
• Primavera
• Procter and Gamble
• Revlon
• Shiseido
• Firmenich International Fine Fragrance Center