Summary of Project Experience in the Office Furniture Industry

• Conducted focus groups in Saudi Arabia and Morocco to determine the potential for office furniture in the Middle East.
• Competitive Intelligence Study for a furniture manufacturer to in Asia to determine both local and international competition in Hong Kong and mainland China.
• Market study of small to mid-size businesses in the US to determine their attitudes and usage of office furniture in the US.
• Market study to determine the number and formation of start up companies in the US and the potential sales of office furniture to this market segment.
• Conducted in-depth interviews to assess the market for printers.
• Conducted online survey of buyers and intenders of high-end furniture to determine the effect of delivery times on the purchasing decision

Current and Past Clients

• Ekornes, Inc.
• Herman Miller
• Steel Case
• The Wagner Group