Project Experience in Market Entry and Opportunity

Confectionary

• Market feasibility study for entry into mainland China for confectionery products.

Construction

• Russian market entry study for a UK bathroom supplier.

Cosmetics

• Market entry studies and multi-level marketing studies for China.
• Market entry study for skin care products in China.

Diagnostic Imaging & Equipment

• Market entry study of manufacturers of CAT scan equipment in Malaysia and Indonesia.

Financial Services

• Qualitative study with in-depth interviews of financial consulting firms who are offering international market entry consulting services.

Pharmaceuticals

• Conducted focus groups throughout Asia to determine the market entry strategy for a US drug store retailer.
• Conducted focus groups in Beijing, Shanghai and Guangzhou to determine the feasibility of market entry of a US drug store retainer in mainland China.
• Quantitative and qualitative assessments of the market size and the opportunities for wound care products in Europe and in Japan.