Summary of Project Experience in the Imaging Industry
Quantitative study in France, Germany, and Italy to test 5 different names of a new product for radiologists.
European Brand Solution Study with Radiologists.
Qualitative Global in-depth Study with Radiologists.
Global study which surveyed radiologists usage of specific equipment.
Ongoing research tracking program for the film and imaging industry; tracking domestic and international competitor prices, technology, distribution, promotion and strategy. Competitors included Kodak, Agfa/Sterling, Fuji, Konica and GE Medical Imaging.
Focus groups for a new thermal imaging camera for fire fighters.
Developed competitor profile reports in the imaging industry, which covered new product development activities, international strategy and merger and acquisition activity.
Conducted a usage and attitude study for consumer’s perception and usage of private label film in the US.
Market study on X-Ray film technology in Asia which estimated the market size, potential, pricing, distribution channels, etc.
Market Assessment project on the Projector Screen Market.
Study on elite chrome film products in Europe
Competitive intelligence study on several producers of film in Europe
Conducted a segmentation study on digital still cameras.
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