Resume of Experience in the Home Appliances Industry

• Quantitative research study on 100 cutlery customers as well as 100 non-customers in Korea to evaluate the expansion of a US company.
• Market Intelligence Study on air conditioners in Korea.
• Conducted triad focus groups in order to test positioning statements for a cutlery study in Korea.
• Market Intelligence Study to gain insight from high-end consumers about the appearance and design of various home electronics.

Sample of Clients in the Home Appliance Industry

• Cutco
• GfK AG
• LG Electronics