Resume of Experience in the Food Industry

• Global current events tracking for competitive products and firms in the Food and Confectionery industries.
• Competitive Intelligence Study in Mexico for a major US-based food company.
• In-depth market analysis of the market size, segmentation, channels of distribution, pricing, and competitive framework for five snack products in China.
• Market testing of a new snack food product in Japan.
• Released news flashes of worldwide acquisitions of companies in the Food industry.
• Qualitative and quantitative assessment of the market potential for a fast food firm, encompassing customer attitudes, usage, and eating habits in the UK.
• Qualitative and quantitative study of a fast food firm’s menu changes, evaluating the strategic repositioning of the company and its products on a global basis.
• Market feasibility study on the potential for organic produce in the US and UK.
• Strategic information audit for a major food company: analyzed the utility of their existing information sources, assessed the information flow within the firm, and designed a prototype BI/CI tracking system.
• Quarterly tracking for the Frozen Novelties and Desserts industry.
• Market analysis of competitive technologies employed within the Food industry.
• Market analysis of the use of information technology within the Food industry.
• Customized Intelligence Reporting System for a major food company that reported new food products, foreign and private companies, health and nutrition, eating habits, acquisitions and divestitures, marketing activities, etc.
• In-depth market overview of the US Snack Food industry.
• In-depth overview of the fast food market in India.
• Conducted focus groups in 7 countries on advertising.
• Conducted in-depth interviews to gain insight on consumer perceptions of a vegetarian food brand and its products.
• Focus group of semi-health conscious consumers regarding their consumption of dry pre-packaged meals.
• Conducted triad focus groups in order to test positioning statements for a cutlery study in Korea.
• Quantitative analysis of 100 cutlery customers and 100 non-customers in Korea.
• Conducted focus groups, supermarket intercepts, and expert interviews for wholesome food project.
• Conducted CATI interviews with ordinary customers who shopped at different supermarkets in London to evaluate their shopping experience/needs.
• Conducted an intercept study on brand image for food companies.
• Qualitative study among Hispanics living in L.A., Chicago, and Houston in order to test alternative beer packages.
• Conducted a blind taste test study on chocolate in Mexico
• Conducted a study to gain insight on beer drinking habits and attitudes towards home beer drinking
• Market intelligence survey to determine the market size, potential, and optimum distribution of a drink product from Mexico into India.

Sample of Past and Present Clients

• Best Foods Baking Group
• Borden, Inc.
• Campbell Soup Company
• Carlson Restaurants Worldwide
• Coca-Cola
• Dragon Brands
• Foodtech International, Inc.
• Frito-Lay, Inc.
• General Mills
• Grolsch
• Hershey Foods Corporation
• Joseph E. Seagram & Sons
• Kraft Foods International
• Lipton/Knorr
• Mars Corporation
• Master Foods S.A.
• Nabisco Brands
• NutraSweet Company
• General Mills
• Sara Lee
• Tecate
• TESCO
• Veggie Patch
• Wendy's International