Summary of Project Experience in the Consumer Electronics Industry

• Conducted consumer surveys to determine preference for consumer electronic equipment.
• Conducted consumer surveys in the digital camera market.
• Conducted focus groups for US consumers to test new consumer products in the digital camera market.
• Conducted national and international market study regarding flat panel plasma and LCD televisions.
• Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.
• Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.
• Conducted international quantitative TV study to determine the attitudes and usage habits of TV customers in India, China, UK, and the US.
• Conducted focus groups on MP3 usage.
• Market study on TV callbacks.
• Conducted consumer intercept study at a major convention center in New York.
• Conducted study to understand how people used a particular computer program and how the purchase decision was influenced and made within businesses of different sizes.
• Conducted research study on users of the Mac operating system.
• Conducted focus groups of mobile phone users who reflected market share of top brands.
• Conducted research study to understand market response to the existing Blu-ray player and to examine consumer needs and attitude towards the player.
• Conducted feasibility study to assess the launch of AV products in various Asian markets.
• Intercepted pre-paid mobile phone users in Thailand for a study
• Conducted interviews in Israel and South Africa with TV purchase decision-makers who had recently purchased an LCD TV
• Conducted qualitative and quantitative market contact audit of HHP (mobile phones) and CTV products in Mexico
• Conducted a study in order to understand the lifestyle and TV related environment of Premium seeker in the US
• Market potential study for garbage disposals in the Russia using in-depth interviews with wholesalers.
• Conducted a segmentation study on digital still cameras.
• Conducted a qualitative study on home theater
• Intercept of pre-paid mobile phone users in Thailand for a survey

Sample of Our Clients

• Apple
• Infocomm. International
• LG
• Samsung