Resume of Experience in the Confectionery Industry

• Competitive Intelligence Study of US and international confectionery firms.
• Conducted focus groups in the US regarding consumer attitudes toward confectionery products.
• Conducted a market feasibility study for market entry of confectionery products into mainland China.
• Conducted a global monitoring program of acquisition candidates for confectionery companies.
• Global Branding Study for confectionery firms for an Asian advertising company.
• Conducted a retail distribution study of confectionery and tobacco outlets in the US.
• Conducted a market assessment study of confectionery products sold at sports events.
• Conducted a blind taste test study on chocolate in Mexico

Current and Past Clients

• Cadbury
• Kraft Foods International
• The Mars Corporation