Summary of Project Experience in China

Information Technology

Cell Phone Market

• Conducted Cellular Systems management studies in China and Thailand, as well as seven other countries outside Asia Pacific: Australia, UK, Mexico, Brazil, Europe, US, and Latin America.

Mainframe Computers

• Conducted a study of market potential for open-systems in China, Singapore, and Hong Kong.

Wireless

• Quantitative survey of B2B wireless users in China, market assessment, potential, and future of the market.
• Completed a study for a US manufacturer and distributor of wireless communication products with plans to enter the China market with a broad range of wireless products and services.

Aerospace and Defense Industries

• Multi-Client profile study of China’s 27 commercial airlines companies.
• Hong Kong affiliate published monthly newsletter entitled "China Transport Aviation News" from 1988-1991.
• Analysis of Aerospace industry in China.

Chemical and Energy Industries

• Market study of flame-retarding ETP in China.
• Analyzed the market feasibility for enzymes in the textile industry in China by surveying over 100 plants, dye houses, and distributors throughout China.

Confectionery Industry

• Conducted a market feasibility study for entry into mainland China for confectionery products.

Cosmetics Industry

• Conducted market entry and feasibility studies for multi-level marketing in China.

Diagnostic Imaging and Diagnostic Equipment Industry

• Conducted a scale and balance study for the market for these products in China.

Drug Store Industry

• Conducted focus groups in Hong Kong to address the Chinese consumer needs for drug stores.
• Conducted focus groups in Beijing, Shanghai, and Guangzhou to determine the feasibility of market entry of a US drug store retainer in mainland China.

Electrical and Utility Industries

• Qualitative research study in Taiwan, including in-depth interviews with directors and officers in charge of procurement and supply chain logistics working for manufacturers and distributors of appliances, electrical components, and lighting.

Food Industry

• In-depth market assessment of the market size, segmentation, channels of distribution, pricing, and competitive framework for five snack products in China.

Fragrance Industry

• Conducted focus groups in China for women's fragrance products.

Industrial Markets

• Conducted an in-depth study of the market for scales and balances in China.

• Conducted an in-depth study of the competitive market environment for building security fire alarms in China.

Shipping

• Competitor profile of a shipping firm headquartered in Beijing, China.

Global studies

• In-store interviews with business owners in Chinatown, New York.