Industry Coverage > Brand Research

Summary of Project Experience in Brand Research

Brand Image

Brand image study for a major airline conducted via CATI in US and the UK. Respondents were international leisure and business travelers.
Conducted mall intercepts in US on consumers attitudes toward retail clothing store brand names.
Conducted focus groups for brand name items.
Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.
Quantitative Glass Manufactures Brand Image Survey in US.
Quantitative Brand Image Survey for a Glass Manufacturer.
Conducted an intercept study on brand image for food companies

Global Branding study for confectionery firms for an Asian advertising company.
Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina. We conducted a pre and post wave of telephone interviews discussing these media campaigns.

Conducted mall intercepts in the US on consumers attitudes toward retail clothing store brand names.
Conducted focus groups for brand name items.
Conducted a study to help determine the brand and feature names of a new operating system in Japan and Germany with PC users.

Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.
Conducted a European Brand Solution Study with radiologists.
Qualitative research among both physicians and mothers reacting to the concept of having an entire line of nutritional products under a single global brand name and its positioning.
Successful Brand Management Techniques in US Retail Industry.
Repositioned the brand strategy of a window manufacturing client to target professional contractors.

Conducted face-to-face interviews to assess an auto show’s contribution to brand interest

Mall Intercepts in the US on consumers attitudes toward retail clothing store brand names.
Conducted focus groups for brand name items.
Conducted in-depth research program and delivered final report containing information about apparel company’s competition, brand strengths, unique market position, target market, product extensions, and opportunities to capture markets.
Conducted focus groups to obtain behavioral, attitudinal, and shopping preference information.

Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.

Conducted a global branding study for confectionery firms for an Asian advertising company.

Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.

Recruited patients who underwent refractive eye surgery to provide product recommendations and suggestions for post-operative dry eye.
Conducted market research program to aid in the “Brand ID” for new Botox product.

Conducted a study to help determine the brand and feature names of a new operating system in Japan and Germany with PC users.

Quantitative Brand Image Survey on glass manufacturers in the US.
Quantitative Brand Image Survey for a Glass Manufacturer.
Brand Image study for US and Europe for Industrial Cleaning products by end use market segments.
Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina. We conducted a pre and post wave of telephone interviews discussing these media campaigns.

Qualitative research among both physicians and mothers reacting to the concept of having an entire line of nutritional products under a single global brand name and its positioning.

Brand image study for a major airline conducted via CATI in US and the UK. Respondents were international leisure and business travelers.

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