Resume of Experience in the Automotive Industry

• Strategic information audit for a major automotive manufacturer that provided strategic and competitive information into the system on an ongoing basis.
• Large scale quantitative study of US consumers’ attitudes toward premium gasoline.
• Competitive assessments on firms in the wire harness business for the automotive and trucking industries.
• The market potential for auto-care products.
• The Mexican automotive market including manufacturing, distribution, etc.
• Competitor profiles of automotive components, producers, and distributors.
• Competitor study of two major competitors which are distributors of automotive components.
• Conducted worldwide study of auto drives. Conducted focus groups in the following countries: Argentina, Brazil, France, Germany, Hong Kong, Italy, Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and the UK.
• Business Intelligence Study to research the competitive assessment of second stage manufacturing of automobile corporations.
• Conducted in-depth interviews on new advertising slogans for a high-end car.
• Corporate Advertising Image Study in US for a large European Automobile Manufacturer.
• Qualitative study for young Americans for automotive study in the US.
• Conducted study in Asia for the automotive testing equipment market.
• Conducted an image awareness advertising program for a global automotive manufacturer.
• Competitive assessment of a major car company in Thailand.
• Qualitative, in-depth interviews of users of new model SUVs.
• Identified purchasing trends and consumer automobile preferences of singles in US.
• Conducted study to analyze current parking conditions of single spaces, municipal lots and muni-meters in New York City.
• Conducted study regarding car owners and dealers. The scope of this study was to examine car buyers’ and car dealers’ experiences, behaviors and overall satisfaction levels with regards to automobile loan financing.
• Conducted on-site interviews at NY auto show to establish brand interest feedback for future planning.

Current and Past Clients

• Daimler Chrysler Benz
• Ford Motor Company
• General Motors
• MTS
• Nissan
• Shell
• Toyota