SIS International Research has developed a unique and useful design for present large amounts of information in an easy-to-use format.
This design provides a "dissection" or "cross-tabulation" of information to obtain the highest level of domestic and international intelligence and allows our clients to:
- Identify target market segments (by country, industry or market sector)
- Identify needs
- Determine competitive threats
- Analyze price and / or value relationships
Statistical Techniques
- Regression Analysis
- Conjoint Analysis
- Customer Value Analysis
Business/Competitive Intelligence Research
Business/Competitive Intelligence Research is the process of researching a competitor's organization, products, prices, financial performance, technology and strategy.
Business/Competitive Intelligence is NOT corporate espionage, stealing competitive documents or accessing a competitor's computer files. The practice has evolved over the past 10 years and is an outgrowth of strategic planning and market research.
How SIS International Research Conducts Business/Competitive Intelligence
Our approach is to first collect and analyze al secondary infromation (including product literature and samples). For international projects, these searches are conducted within the target industries.
Second, we conduct in-depth interviews among:
- Competitors
- Suppliers
- Distributors
- Industry Leaders/Executives
- Customers
- Government Officials
- Relevant Industry Agencies (ie: trade assoc., trade press)