Telephone Surveys
We use state-of-the-art CATI (Computer-Assisted Telephone Interviewing) software from Voxco and CFMC.
We have the ability to conduct surveys in over 30 countries.
We employ strict validation procedures, validating a minimum of 10 percent of all interviews, with high-quality supervision standards.
Our projects range from small scale ad hoc projects to large-scale tracking projects.
Web Based Solutions
Through our partners, we offer:
Specialty panel development and access
Customer panel development
Quantitative: Real-time, on-line interviewing and reporting
Qualitative: On-line focus groups
Domestic and international custom panel development
Access to quick-turnaround omnibus studies
Mystery Shopping
SIS has conducted several studies for a broad range of clients in the consumer products area (i.e., food and beverage, health and beauty aids, fast foods, retail, entertainment, etc...)
To conduct mystery shopping, SIS utilizes the following methodologies:
SIS partners with our field experts to execute these studies.
Brand Switching Studies
Brand switching studies identify the sources of change in a product's sale over time.
Brand switching studies can answer the following questions:
For what products do consumers switch brands often?
Did your sales increase result from consumers switching from other brands, or did your existing customers just buy more?
Three sources of sales volume change are:
Consumers switching to / from another product
Changes in consumption within the overall category
Movement of buyers into and out of the category
Customer / Employee Satisfaction Surveys
SIS has conducted a wide array of ad hoc research and tracking studies. This often includes the preliminary use of focus groups and interviews to determine the scope and content of the survey and the development of a strategic assessment or action plan as part of the analysis.
Survey Formats
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Mail
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Telephone
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On-Site
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Web Based
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Analytical Techniques
Satisfaction index (based on importance and satisfaction)
CVA - customer value analysis
Gap analysis
Factor analysis to determine key themes
Item analysis to identify most valuable and reliable questions (for longitudinal studies)
Significant difference testing to identify customer segments in danger of defecting
Tracking Studies and Image Measurement
SIS has executed a number of different studies for a broad range of clients.
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Mail
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Telephone
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On-Site
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Web Based
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Ad / Media Tracking
SIS partners with media specialists to execute these tracking studies.
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