SIS International Custom Research > Qualitative Research
In-Depth Interviews

SIS has experience in researching a wide range of products and services using a variety of methodologies including:

  • Accompanied Shops
  • Extended In-Depth Interviews
  • Pre-Tasked In-Depth Interviews
  • Executive / Physician In-Depth Interviews

    • SIS employs a number of different projective techniques in the analysis of in-depth interviews:

  • Tele-Depths
  • Friendship Pairs
  • Conflict Interviews
  • Projective and Enabling Techniques

    • Brand / Perceptual Mapping

    Brand / Product maps indicate how products within their market compare on attributes such as efficacy, price, and social status.

    Applications for product mapping include:

  • New Product Concept Tests
  • Market Segmentation
  • Identification of Product Strengths and Weaknesses
  • Product Development
  • Consumer-Opinion Tracking

    Sample Brand / Perceptual Map

    Brand / Perceptual Map



    • Untitled Document

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