SIS International Custom Research > Medical Market Research
SIS International Research has a core competency in the pharmaceutical and healthcare industry. Our expertise in major therapeutic areas include:

  • Pain Treatment, Anti-Inflammatory
  • Cancer
  • Respiratory
  • Diabetes
  • Women's Health
  • Migraine
  • Men's Health
  • Arthritis
  • Digestive
  • Dermatology

    • Wide Range of Physician Interviews:

  • Acupuncture
  • Adolescent Medicine
  • Allergy-Immunology
  • Anesthesiology
  • Cardiovascular
  • Chiropractic
  • Dentistry
  • Dermatology
  • Diabetes
  • Emergency Medicine
  • Endocrinology
  • Family Practice
  • Gastroenterology
  • General Practice
  • Geriatrics
  • Hematology
  • Homeopathy
  • Infectious Diseases
  • Infertility
  • Internal Medicine
  • Nephrology
  • Neurology
  • Neurosurgery
  • Obstetrics/
       Gynecology
  • Oncology
  • Ophthalmology
  • Orthopedic
  • Orthopedic Surgery
  • Osteopathy
  • Otolaryngology
  • Pain Management
  • Pathology
  • Pediatrics
  • Physical Medicine        and Rehabilitation
  • Plastic, cosmetic and
      Reconstructive
      Surgery
  • Podiatry
  • Preventative
      Medicine
  • Psychiatry
  • Pulmonary Diseases
  • Radiology
  • Rheumatology
  • Sleep Disorders
  • Urology

    • We have expertise in conducting research for a wide range of health practitioners including:

  • Nurses
  • Pharmacists
  • Drug Reps / Informers
  • Social Workers
  • Emergency Medical Practitioners
  • Hospital Administrators
    • OTC Studies Include:

  • Market Positioning
  • Market Segmentation
  • Packaging
  • Branding
  • Pricing
  • Attitude and Usage

    • Broad International Base of Research

    Western Europe

  • Austria
  • Belgium
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Luxembourg
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Switzerland
  • United
       Kingdom

    		• Asia

  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
    		• North America

  • Canada
  • United States

    Latin America

  • Argentina
  • Brazil
  • Chile
  • Columbia
  • Ecuador
  • Mexico
  • Peru
  • Venezuela

    		• Eastern Europe

  • Bulgaria
  • Czech Republic
  • Hungary
  • Poland
  • Russia
  • Slovenia

    Middle East / Africa

  • Bahrain
  • Cyprus
  • Egypt
  • Saudi Arabia
  • South Africa
  • Turkey

    • Pharmaceutical and Healthcare Studies Include:

    Competency in Global or Multi-Country Research:

  • Global New Product Launch
  • New Product Concept
  • Market Segmentation
  • Brand Awareness /
       Brand Advocates
  • Attitude and Usage
  • New Product Global Positioning
  • 1st Generation vs. 2nd
       Generation Drug Positioning
  • Advertising Concept Testing
  • Imagery
  • New Drug Name Tests

    • Pharmaceutical Research Methods:

    Qualitative

  • Focus Groups
  • In-Depth Interviews [IDI's]
  • Diads / Triads

    		• Quantitative

  • Telephone
  • Face-to-Face
  • Patient Record Research
  • On-Line / Web Surveys
    • Project Techniques

  • Laddering
  • Role Playing
  • "The Door" or "Every Picture Tells a Story"
  • Virtual Marketing

    Our experience indicates that there is often a disconnect between market research and advertising programs for the launch of new drugs on a global basis. As a result, we have developed expertise in the development of marketing message programs in the strategic positioning of new drugs in the global market place. Research techniques to develop market message include:

  • Imagery Research
  • Ad concept Test
  • Advertising effectiveness testing
  • Advertising awareness programs

    • To view a summary of past project experiences in the Pharmaceutical / Biotech / Healthcare Industries, please Click Here
    • Untitled Document

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