SIS International Custom Research >
Business / Competitive Intelligence Research
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Business / Competitive Intelligence is research of a competitor’s organization, products, prices, financial performance, technology and strategy.
Business / Competitive Intelligence is NOT corporate espionage, stealing competitive documents or accessing a competitorÂ’s computer files. Business Intelligence has evolved over the past 10 years and is an outgrowth of strategic planning and market research. How SIS International Research Conducts Business / Competitive Intelligence Our approach is to first collect and analyze all secondary information (including product literature and samples). For international projects, these searches are conducted within the target countries. Secondly, we conduct in-depth interviews among:
SIS never discloses the client or the purpose of the study. SIS is a member of the Society for Competitive Intelligence Professionals (SCIP) and SIS strictly adheres to SCIP's code of ethics. |